[NEXERA] Business Game Training Now Available for “The Science of Entrepreneurship,” the Bible for New Businesses
NEXERA Press release: September 9, 2025 Business game training now available for “The Science of Entrepreneurship,” the bible for new businesses. “99% of failures can be eliminated” Learn the scientific philosophy of entrepreneurship through hands-on experience Image
URL: https://prcdn.freetls.fastly.net/release_image/40127/35/40127-35-5f1daaacb2ace53d738b59fad1c2ba83-1201×661.png
Entrepreneurship”?
https://prcdn.freetls.fastly.net/release_image/40127/35/40127-35-adbe74a6c81e2b9a5fb5a9101c357e7c-1200×660.png “Startup Science” is a best-selling book with over 250,000 copies in print. As a textbook on “scientific entrepreneurship,” it outlines 20 steps for creating a product that customers will love and scaling it (expanding your business). About the “Entrepreneurship Science” Business Game Training We’ve developed a business game that allows you to learn the essence of the book “Startup Science” through practical experience. By combining lectures with practical experience through a business game, this training program aims to help you master the material in a short amount of time. The training will simulate the process of new business development, from “idea verification” to “scaling,” through video lectures by Mr. Tadokoro himself and business games that allow participants to put “Startup Science” into practice on the spot. This allows you to quickly gain experience in new business development.
https://prcdn.freetls.fastly.net/release_image/40127/35/40127-35-182d8acb297d8a344d9ff01687870133-1201×662.png Features of the “Entrepreneurship Science” Business Game Training ▼Learn the know-how of best-selling business books through hands-on experience “The Science of Entrepreneurship” is a best-seller with over 250,000 copies in print. It’s a systematically organized bible that reduces the failure of new businesses and leads to repeatable success. ▼Original lecture video with commentary by author Masayuki Tadokoro himself In the video lecture, author Masayuki Tadokoro himself explains the essence of “The Science of Entrepreneurship.” This special lecture, recorded exclusively for this training, is packed with in-depth learning content, including “points not covered in the book” and “Detailed explanations of technical terms.” ▼Simulate success and failure in new business development The player takes on the role of a new business developer and simulates the business development process. Because the optimal action varies depending on the phase, such as “idea verification” or “issue verification,” participants progress through the game while deciding which action to spend how much time and money on. In the game, participants make mistakes and pivots that would result in losses of hundreds of millions to tens of millions of yen in real life. Through this experience, participants gain valuable experience of success and failure and develop a foundation for making sound decisions. Image
URL: https://prcdn.freetls.fastly.net/release_image/40127/35/40127-35-e6e63690978175c39a427951ccec5dd6-1920×1080.jpg “The Science of Entrepreneurship” Business Game Training Course Contents This course divides new business development into five processes and provides detailed explanations of the key points to success and pitfalls of failure in each process, along with specific company examples. ■Overall picture of new business ・Overall process and framework for new business – Two types of business innovation: “sustaining innovation” and “disruptive innovation” – Discover pain points where users give up to achieve discontinuous growth ■Five Processes for New Business Development 1. Verify the Idea Key Points from Business Idea Creation to Verification and Polishing 2. Improve the quality of the issues Identify true issues and improve the quality of issues through persona creation and customer interviews 3. Test the solution Design the customer experience and build a prototype to deliver an effective customer experience 4. Create a Product Build a Minimum Viable Product (MVP) with minimal functionality and deliver value to customers 5. Increase profitability Measure the profitability of customer spending to improve LTV (customer lifetime value) and optimize CPA (cost per acquisition) ■Explanation of Technical Terms Practical explanations of important technical terms and concepts used in each process Background to Turning “Startup Science” into a Business Game Training Course
https://prcdn.freetls.fastly.net/release_image/40127/35/40127-35-065d79978e56aff7a604552a33328a72-650×433.png Comment from Masayuki Tadokoro, Author of “Startup Science: The Science of Entrepreneurship” Developing a new business differs in many ways from creating an existing business. Also, startups and new businesses have a proper order and phases, but these aspects can be difficult to visualize just by reading a book. So, by making it a business game, players can not only experience success, but also simulate failure and loss, which would be something they would want to avoid in real business. These kinds of failures are also more likely to stick in their memories. There are no shortcuts to starting up or new businesses. This business game training is designed to help you master the process. “Startup Science: The Science of Entrepreneurship” has been read by many people as a book, but this time, we hope that by sharing this experience as a training session within an organization, it will help reduce the number of new business failures. Service Introduction Site Masayuki Tadokoro CEO, Unicorn Farm Inc. Born in 1978. After graduating from university, he joined a foreign consulting firm, working in business strategy consulting and other areas. After going independent, he founded three companies in Japan, including a corporate training company, a management consulting company, and an edtech (educational technology) startup, and an e-commerce platform startup in the United States, working in Silicon Valley. After returning to Japan, he served as a venture partner at a venture capital firm in Silicon Valley. He also evaluates startups around the world based on slides and presentations at events such as Pioneers Asia, the Asian version of one of Europe’s largest startup events. He has served as a strategic advisor and board member for dozens of startups in Japan and Silicon Valley. In 2017, he founded the startup support company Unicorn Farm Inc. and became its Representative Director and CEO. In 2017, he created a slide deck called “Startup Science 2017,” leveraging his experience to date, which garnered significant attention, with approximately 50,000 shares worldwide. Since 2022, he has served as an Outside Director at Blue Marlin Partners. His major publications include “The Science of Entrepreneurship” and “An Introduction to the Science of
Entrepreneurship” (both published by Nikkei BP), “The Entrepreneurial Encyclopedia” and “The Entrepreneurial Advisor’s Strategy Guide” (published by Diamond Inc.), “Why Does Your New Business Fail?” (published by Kobunsha Shinsho), and “An Ultra-Introduction to the Science of Entrepreneurship Explained Through Stories” (published by Asahi Shimbun Publications). Unicorn Farm Co., Ltd. Company name: Unicorn Farm Co., Ltd. Representative Director: Masayuki Tadokoro Address: EAT PLAY WORKS 3F, 5-4-16 Hiroo, Shibuya-ku, Tokyo 150-0012 Established: 2017 Business: Lectures, services for businesses and startups, courses, community management NEXERA Inc. We operate experiential human resource development and training services using business games. With a vision of “creating learning opportunities through experience,” we provide essential learning opportunities for businesspeople. Our services include “MarketingTown,” which teaches business perspectives through a simulated company management experience, and “CAREER MAKER,” which teaches career design through a simulated career experience. The total number of participants has exceeded 15,000, and the course has been adopted by a wide range of companies, from large corporations to venture businesses. Name: NEXERA Inc. (pronounced Nexera) Representative Director: Kyohei Tobita Established: October 2018 Head Office: 1-19-23 Edobori, Nishi-ku, Osaka, Osaka Prefecture Tokyo Office: 2F TK IKEDAYAMA BLDG, 5-22-33 Higashi-Gotanda, Shinagawa-ku, Tokyo Business Activities: Business game development, human resource development and training service management, game contract development 《Related Sites》 ・Corporate website: https://corp.nexera.jp/ ・Marketing
Town：https://marketingtown.jp/ ・CAREER MAKER：https://careermaker.jp/ ・Management Base: https://management-base.jp ・BB-BOARD:
https://bb-board.jp/ ・Speak in 1 minute: https://media231.nexera.jp/ ・Communication HACK: https://communication-hack.jp/ automatically, so please do not reply.