Win and receive “Esther Bunny” merchandise! Two prize campaigns will begin in early September. There will also be a special collaboration with the outing entertainment app “Plarly”!
Frew Co., Ltd. Press release: September 9, 2025 Win and receive “Esther Bunny” merchandise! Two prize campaigns will begin in early September. There’s also a special collaboration with the outing entertainment app “Plarly”! Get original “Esther Bunny” stickers and a luxurious prize set! The “Must Buy” campaign will begin in early September, and the “Esther Bunny Outing Set Giveaway” campaign will begin on September 12th. Furyu Corporation (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masahito Enomoto; hereinafter “Furyu”) will be running two campaigns for amusement-only prizes (hereinafter “prizes”) featuring the hugely popular Korean character “Esther Bunny.” The “Must-Buy Campaign” will begin in early September, and the “Esther Bunny Outing Set Gift Campaign” will begin on Friday, September 12th, giving you the chance to win a variety of “Esther Bunny” items.
https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-59433f75b44007b59e0d2054100e1b35-342×192.jpg
https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-242788e04e13c37004247752c0441710-342×192.jpg In the “Must Buy Campaign,” those who spend 500 yen to try out the latest prize gameplay, available in September, will receive an original sticker. Additionally, the “Esther Bunny Outing Gift Campaign” is a collaboration with “Plarly,” an outing entertainment app operated by Geofla Inc. By using “Plarly” to visit participating stores and participate in the campaign, 15 lucky winners will have the chance to win a luxurious “Esther Bunny” prize set. ＜”Esther Bunny” Free Prize Campaign Details＞ ■ Receive an original sticker! “Must Buy Campaign”
https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-cb9616f6add1e96bfa00fd26b2d94342-800×222.jpg “Esther Bunny” Original Sticker Designs (5 Types) Those who insert 500 yen into a crane game machine at participating stores and try to win the latest “Esther Bunny” Fleury Prize (a product released in September) will receive an original sticker. You can choose one of five random designs, including a sticker featuring a photo of a Fleury Prize stuffed animal. [Campaign Period] Early September onwards. *Quantities are limited. Offer ends when stock runs out. *For campaign details, please check the in-store posters at participating stores. [Participating Stores] Amusement facilities offering “Esther Bunny” prizes (products available in September) For a list of participating stores, see the PDF on the website. http://f-ch.jp/estherb_release *If you would like to participate, please speak to store staff before inserting your coin. [Prize] “Esther Bunny” original sticker (5 types / random) 【”Esther Bunny” Prize Overview (September Release)] Image
URL: https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-a4184f43f7ff492951b1c85d7907cb48-800×800.jpg “Slumber Party Big Plush Toy” (2 types)
https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-5786becd8679d9989e97cd36f90f5e42-800×800.jpg “Hairband” (3 types) [Character Name] Esther Bunny [Stores] Amusement facilities nationwide *Some stores may not carry this product. [Timeframe] Scheduled to be rolled out gradually from September 2025. *For more information, please visit Chara Hiroba. [Available Items] Pajama Party Big Plush Toy, Hairband [Special Website]
http://f-ch.jp/estherb_release2 *Released sequentially on “Chara Hiroba” [Copyright] (C) Esther Kim. All Rights Reserved [Publisher] Flu Corporation ■ Win a luxurious prize set! “Esther Bunny Outing Set Gift Campaign”
https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-f6c6ac5c29e098102d79c50d5c3637f2-754×377.jpg Outing Set A (Super Big Plush Toy/Photo Holder with Plush Toy) *One of the plush toy photo holders will be randomly selected.
https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-3abceda1520de84a29b65ec7cc3ee13e-754×377.jpg Outing Set B (Mini Tote Bag/HUG Clip Plush Toy) *You will receive one of each type at random, for a total of two items.
https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-154730d044ef517f70080bd8a50fe3d1-754×377.jpg Outing Set C (Angel Pass Case/Heart Hug Mascot) *You will receive one of each type at random, for a total of two items. This campaign, in collaboration with the entertainment app “Plarry,” allows participants to enter by checking into a participating amusement facility using “Plarry” and obtaining an entry ticket on the app. Five winners (15 in total) will be entered into a lottery to win the “Outing Set A,” “Outing Set B,” or “Outing Set C,” each of which includes an “Esther Bunny” Free Prize set. This is your chance to win luxurious items perfect for going out, such as a mini tote bag or pass case. [Event Period] Friday, September 12th to Thursday, September 25th (planned) [How to Participate] 1. Visit a participating store marked as a checkpoint on the “Plally” app screen. 2. Enter the keyword printed on the “Must Buy Campaign” in-store poster Enter it in the app and check in 3. Enter the campaign using the application ticket displayed after checking in *You can enter as many times as you like during the campaign period. Participation in the “Must Buy Campaign” is optional. *If you download “Plally” after seeing the “Must Buy Campaign” poster, you can still participate. You can still participate. *Winners will be contacted promptly after the campaign ends. [Prize] Outing Set A (Super BIG Plush Toy/Photo Holder with Plush Toy): 5 Winners Outing Set B (Mini Tote Bag/HUG Clip Plush Toy): 5 Winners Outing Set C (Angel Pass Case/Heart Hug Mascot): 5 winners “Plarly” is an entertainment app for outings where you can earn points by completing location events such as daily trips, check-ins, and digital stamp rallies. Accumulated points can be exchanged for a variety of rewards, including V Points, Ponta Points, and Amazon gift cards. You can also earn real incentives through “Plapon,” a capsule toy linked to the app. It offers a new experience that makes outings more fun and rewarding. “Prally” official website: https://www.prally.com/ Image
URL: https://prcdn.freetls.fastly.net/release_image/5167/2146/5167-2146-df1781d9b575e74289dcd63d46608c88-800×213.png *The contents of this release may be changed or canceled without notice. *Flu Prize, Chara Hiroba, and others are trademarks or registered trademarks of Fulu Co., Ltd. *”Plarly” is a registered trademark of Geofla Co., Ltd. *Other company names, product names, service names, etc. are trademarks or registered trademarks of their respective companies. Press release attachments
