Following Korea, the short drama app “BUMP” is now producing short dramas locally in the US, with distribution starting today.
emole Inc. Press Release: September 10, 2025 Following Korea, the short drama app “BUMP” is now producing short dramas locally in the US, with distribution starting today. Japanese short dramas with over 2.5 million downloads are being “culturalized” to the world emole Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Naomichi Sawamura; hereinafter “emole”), developer and operator of the short drama app “BUMP,” is pleased to announce that it will begin producing and distributing “Culturalize” works in the United States, the world’s largest short drama market, in
collaboration with local creators and production companies. This marks the second overseas production, following the production and release in South Korea announced in June of this year.
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Culturalization: Beyond Localization Furthermore, we believe that the key to making content a hit is not just simple localization (adding subtitles to existing content), but also “culturalization” that reflects the culture and trends of the region through close
collaboration with local creators and production companies. 3. Support for both vertical and horizontal formats and a flexible distribution system make us an easy-to-work-with partner While most short dramas are produced vertically, our company’s “BUMP” streaming service offers both horizontal and vertical formats, a unique strength and feature of the service. For this production, we worked on both vertical and horizontal formats. Furthermore, in addition to “in-house productions” and “co-productions,” we also accept “external productions” without any restrictions on exclusive distribution, which is unique in the United States and around the world, even more so than in Japan. With this flexibility, we aim to be an easy-to-work-with partner for production companies and creators working with a variety of content formats. ■Summary of the works that will be distributed The two works created this time will first be released on “BUMPiNT,” the US version of the “BUMP” app, before being distributed in Japan, Korea, Taiwan, and other regions. Now You See Him – Revenge of a Blind Wife – Released September 10, 2025
https://prcdn.freetls.fastly.net/release_image/39336/91/39336-91-482305da6ef6a8ddd01882e33a24b907-1200×630.jpg ＜Work summary＞ BUMP teamed up with a screenwriter and director active in the US to develop this original horizontal production. This infidelity-revenge drama, a genre that has enduring popularity on our service, unfolds in New York. The cast includes a lineup of
up-and-coming young actors, led by lead actress Mia Grinchendle. It’s a thrilling revenge drama that will keep you on the edge of your seat. ＜Synopsis＞ “You were the one who was really blind.” Ellie, who lost her sight due to illness, found happiness in her marriage to university professor Jeremy. But one day, she discovered her husband was having an affair with one of his students, Mia. Blinded by his arrogance, Jeremy took advantage of her blindness and continued their affair openly at home and at work. The pain of betrayal and
humiliation eventually turns into strong resolve for Ellie. With the help of a trusted friend, she begins to devise a plan to expose Jeremy’s true nature to the world. This is a story of revenge, where weakness is turned into a weapon. Work name “Now You See Him – Revenge of a Blind Wife” (Original title: Now You See Him – Revenge of a Blind Wife) Release Date and Time US: September 10, 2025, 12:00 (Japan time) Japan, South Korea, Taiwan, and other regions: October 2025 or later Distribution Location Short drama app “BUMP” Product details page: https://emolebump.go.link/8POOb Cast ◆Cast Ellie Morrison / Mia Grinchendle Jeremy Morrison / Alexander Pennecke Mia / Bella Mraz Malik / Carson Thomas Ryan / Ben Yahr Reporter / Joel Morrison Morrison) and others Production BGK Cinematics Director: Azumi Hasegawa (BGK Cinematics) Screenplay: Brent Katz (BGK Cinematics) The Hidden Life of a Secret Pop Star (Released October 2025)
https://prcdn.freetls.fastly.net/release_image/39336/91/39336-91-4a69d966c47b00540d7bc8975c6f7f8e-2792×1234.jpg ＜Work summary＞ BUMP has teamed up with an American director and screenwriter who has produced numerous hit vertical dramas to develop this original vertical drama. A mysterious, hugely popular pop star infiltrates a high school while hiding her true identity. This school drama is full of friendship, betrayal, and lies. Led by Sophia Blake, who won the audition to play the lead role, the supporting cast includes talented young actors, including Olivia Rose Williams, who is currently appearing in numerous popular vertical dramas. ＜Synopsis＞ “You may take away my name, but you can’t take away my singing voice.” The true identity of the world-famous pop star “Adaline” is an ordinary teenage girl named Riley. She transfers to a new high school, hiding her true identity, to enjoy her final school experience. Her classmate Charlotte then reveals herself as “Adaline.” Amidst a web of friendship, love, and rivalry, can Riley keep her secret and discover her true self? Work name “The Hidden Life of a Secret Pop Star” (Original title: The Hidden Life of a Secret Pop Star) Release Date and Time USA: October 2025 (Japan time) Korea, Japan, Taiwan, and other regions: To be determined Distribution Location Short drama app “BUMP” Product details page: https://emolebump.go.link/3ObWe Cast ◆Cast Riley/Adaline: Sophia Blake Charlotte: Olivia Rose Williams Benny: Trygve Gundersen Tara: Olivia Fox Lexie: Ella Majo Maio) Zack / Vinny Balbo and others Production 721 Project Producer: Taoquan Fu Director: Naomi Christie Screenplay: EJ EJ Endick We will continue to deliver new value to audiences around the world by creating better content and contributing to industry development. We will also continue to strive to realize our vision of “a world where creativity can inspire new challenges” and create a “creator economy” on a global scale. ■About BUMP
https://prcdn.freetls.fastly.net/release_image/39336/91/39336-91-c6515e9a1b9636a68b3478f2f7a5190b-1080×600.jpg “BUMP” is a new short drama app with episodes lasting one to three minutes, with a total download count exceeding 2.5 million times*. Like a manga app, users can enjoy the dramas “if you wait, it’s free,” or they can pay 97 yen (tax included) per episode or watch ads to enjoy the dramas. We offer a wide range of genres, from romantic comedies to revenge stories, mysteries, youthful pure love, and action. Cutout promotional videos posted on the official BUMP account have been viewed over 3 billion times*, delivering exciting short drama content to a wide range of users, primarily women of Gen Z. *As of September 2025 App download URL: https://emolebump.go.link/k3mPC ●YouTube: https://www.youtube.com/@bump_drama ●TikTok:
https://www.tiktok.com/@bump_drama ●Instagram:
https://www.instagram.com/bump_drama/ ●X (old Twitter):
https://x.com/bump_drama ●Facebook：https://www.facebook.com/bump.drama The short drama app “BUMP” supports businesses and individual creators who are using BUMP as a platform to take on the challenge of producing short dramas, and is actively seeking short drama submissions to distribute on BUMP. To realize its vision of “a world where creativity can challenge itself,” emole supports the challenges of individual creators and corporations, such as business companies and production companies, who want to “distribute their own short drama works on BUMP,” “start a new content business centered on short dramas,” or “distribute their existing works on BUMP.” If you’re interested, please feel free to contact us. https://lp.bump.studio/forcreators ■About emole Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/39336/91/39336-91-6c87e3e1985dbbfd542b0ef4730682e2-1920×960.jpg Company name: emole Co., Ltd. Location: 2-23-7 Shimomeguro, Meguro-ku, Tokyo Nichiei Building 1st floor Established: November 15, 2018 Representative: Naomichi Sawamura, Representative Director and President Company website: https://emole.co.jp/home Company HP: https://emole.co.jp/home Copyright ©
Corporation All Rights Reserved.