[Berg Co., Ltd.] Berg collaborates with popular manga “Attack on Titan” to strengthen connections with young fans. Berg Co., Ltd. Press Release: September 10, 2025 Berg collaborates with popular manga “Attack on Titan” to strengthen connections with younger fans. We are participating in a collaboration with Shinfield Co., Ltd. in a tie-up plan to celebrate the 15th anniversary of the “Attack on Titan” serialization. Berc Co., Ltd. (Headquarters: Tsurugashima City, Saitama Prefecture; President and CEO: Issei Harashima; hereinafter referred to as Berg) has acquired Shinfield Co., Ltd. (Headquarters: Chiyoda Ward, Tokyo; President and CEO: We are pleased to announce that we will be participating in a limited-time collaboration with the original copyright tie-up plan to celebrate the 15th anniversary of the “Attack on Titan” serialization, planned by Shinya Taniguchi (hereinafter Shinfield). During the collaboration period, we will be holding two lottery campaigns where you can win BergPay balance by charging or using BergPay, an electronic money service that can be charged with cash at dedicated charging machines in stores and used for shopping at Berg. We have also released a web comic that uses frames from the Attack on Titan manga to provide useful information about BergPay: ‘Investigate BergPay, the payment method that has appeared in Wall Berg’. Take this opportunity to take advantage of the convenience of BergPay, which eliminates the need for bothersome coin handling. Reference Links Campaign Site:
https://www.belc.jp/topics/20250901_shingeki01
https://prcdn.freetls.fastly.net/release_image/106383/58/106383-58-b1d5dee5335b676a602eceed7e07147a-1920×1080.jpg ■Period Monday, September 1, 2025 to Tuesday, September 30, 2025 ■Campaign Overview During the campaign period, if you charge a total of 10,000 yen or more to your Berg Pay card at any Berg store (excluding CLBE stores), you will automatically be entered into a lottery to win Berg Pay balance. ■Prizes A Prize: BergPay balance of 10,000 yen (5 winners) Prize B: ¥3,000 BergPay balance (50 winners) Prize C: ¥1,000 BergPay balance (200 winners) *Prizes are subject to change without notice. *Please check the Berg website for application methods, etc. Reference Links Campaign Site:
https://www.belc.jp/topics/20250901_shingeki01 【Part 2】”Attack on Titan” x BergPay Campaign “Let’s Eliminate Cash Payments” Image
URL: https://prcdn.freetls.fastly.net/release_image/106383/58/106383-58-3e4d67b9bb7cd6347d3873543448776a-1920×1080.jpg ■Period Wednesday, October 1, 2025 to Friday, October 31, 2025 ■Campaign overview For details, please see the notices posted in stores from October 1st onwards. ■ “Attack on Titan” x BergPay Special Site Released
https://prcdn.freetls.fastly.net/release_image/106383/58/106383-58-53dabc048580e5a893611cd06d5e7ac7-3840×2160.jpg A special website featuring BergPay’s special deals in comic form, “Investigate BergPay, the Payment Method That Has Appeared at Wall Berg,” is available for a limited time. Please check it out by clicking the link below. Reference link
Site:https://www.belc.jp/service/belcpay/shingeki ■What is “Attack on Titan”? This work, created by manga artist Hajime Isayama, was serialized in Kodansha’s Bessatsu Shonen Magazine from September 2009 to April 2021. It is a global hit, with a total circulation of over 140 million copies. The comics have been published in 18 languages and over 180 countries worldwide, and the anime series has won multiple awards overseas, continuing to be loved around the world. ■About the “Attack on Titan” 15th Anniversary Original Copyright Tie-Up Plan This tie-up plan commemorates the 15th anniversary of the serialization of “Attack on Titan,” planned by Sinfield, whose mission is to “make the world easier to understand and eliminate digital divides” through its Manga Marketing® business, which uses manga to help companies attract customers. The plan was implemented with the aim of enabling as many companies as possible to use the original “Attack on Titan” copyright in their advertising, reach as many fans and readers as possible, and help celebrate the series’ 15th anniversary. ■What is the “Berc” supermarket? Berc started as a “housewife’s store” in Chichibu City, Saitama Prefecture in 1959. It now operates over 140 stores, primarily in the Kanto region. Image
URL: https://prcdn.freetls.fastly.net/release_image/106383/58/106383-58-4a74e53e58e7bf7aeb556c6be2841480-896×720.png Features of the Berg Supermarket 【1】Standardized Store Format → Approximately 2000m2 sales floor and a large parking lot for easy shopping 【2】Low-cost operations through efficient management → Achieve efficiency by standardizing the sales floor and work procedures 【3】 Owning our own logistics center → Improve delivery efficiency and provide products with affordable prices and consistent quality Berg Co., Ltd. Company Name: Berg Co., Ltd. Representative: President and CEO, Issei Harashima Established: May 1959 Headquarters Location: : 1646 Ashioori, Tsurugashima City, Saitama Prefecture Business : Food supermarket chain management Official website : https://www.belc.jp/ ＜SNS information＞ Official X: https://x.com/belc_jp Official Instagram : https://www.instagram.com/belc.jp Official YouTube :
https://www.youtube.com/@belc_jp Official Tik Tok
：https://www.tiktok.com/@belc.jp Berc Co., Ltd. Customer Service Department TEL: 0120-299-332 (Hours of Operation: 9:00-18:00) For more information about this release