[Studio Yurigraph] Now that generative AI is moving our hearts, we question the value of “feelings.” “Voice Lab” Launches Media for Communicating with the Voice of the Heart
Studio Yurigraph Press release: September 11, 2025 To Members of the Press Now that generative AI can move our hearts, we question the value of “feelings.” Studio Yurigraph Inc. has launched “Koe Lab,” a media outlet for communicating with the “voice” of the heart. Studio Yurigraph Inc. has launched “Koe Lab,” a media outlet that delivers novels, essays, poetry, book reviews, interviews, and more, all themed around the “voice” of the heart.
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Editor-in-chief’s words We have two types of “voice.” One is the social “voice” we share with others, and the other is the “voice” that resonates within our hearts. We select and discard the words (“voice”) that come to mind, and then communicate by transforming them into a form (“voice”) that can be delivered to others using text, audio, and other means. “Voice” is merely a means of transmitting “voice.” On the other hand, today we tend to place more importance on “how to express” rather than “what we think.” A quick look at bookstores and the internet reveals this, as it’s overflowing with content on the art of “communication.” The emphasis on “voice” may be a natural way to make life easier in a society where connections with others and the influence of one’s words are valued. However, as a result, aren’t we welcoming into a society that challenges our very meaning in life? ＊ March 26, 2024. At a farewell party for the late singer Aki Yashiro, a message was read in “the singer’s own voice” synthesized by AI. Some attendees reportedly shed tears upon hearing it. The audio played there was not actually Yashiro’s, but a “voice” created by a third party via AI. However, attendees were reminded of Yashiro and were moved. We have continued to place too much emphasis on “voice.” Instead of trying to listen to the “voice,” we have come to assume what people are thinking from cleverly crafted “voices” and become satisfied with that. If you had tried to listen to the “voice” that was played at the farewell party, you would have realized that it was not Mr. Yashiro, but someone else. However, how many people would be convinced if you told a tearful mourner, “You were made to cry by someone you don’t know who made good use of Yashiro’s voice”? I’m sure that more people would rebel, saying, “Don’t think so perversely.” We live in an age where anyone can easily create their own voice using AI. The digital world, including the internet and social media, will likely become even more filled with AI-generated voices. Cases where people are emotionally moved by voices created by third parties using AI will become more commonplace. In the midst of all this, you might find yourself asking yourself, “Did this emotion come from me?” However, in a society saturated with skillful “voices” mediated by AI, finding the answer to this question can be difficult. Living in an environment where you can’t even be sure of your own emotions will eventually put your sense of purpose in life at risk. Now is the time for us to regain an attitude of facing these voices head-on. ＊ Koe Lab “disseminates writings based on the theme of ‘voice.’ [Example of work] • A novel about a character searching for his own “voice” • An essay about the struggle with the mismatch between “voice” and “sound” • Paper studying the social role of “voice” • Interview with people whose voices sound different Explore the various words in Voice Lab and, based on the feelings you gain from them, engage in a dialogue with your own voice. Don’t just listen, but reflect and sincerely confront the various voices that flow from within you. Let’s follow that process. Dialogue with the voice should be a guide to discovering the value of the voice itself. Call for Article Submissions Koe Lab is looking for submissions on the theme of “voice.” Would you like to join us in creating an opportunity for someone you’ve never met to confront their voice? There are no restrictions on genre, format, or word count. For more information on submissions, please see below.
https://koelabo.net/coll-for/ Overview of the operating company • Company name: Studio Yurigraph Co., Ltd. • Representative: Yutaka Moriishi • Address: 1004 Miyazato, Nago City, Okinawa Prefecture • Business: Media production and management, B2B web marketing support, media and publishing division (Koe Labo), bookstore business (Omoide Shoten), service development (Xaris) Website (Koe Lab):
https://koelabo.net/ [Editor-in-Chief Profile] Fujihira Yasunori After working at a bookstore for eight years, he became a writer. He has been a core member of Studio Yurigraph since its launch and is currently the head of the company’s media publishing division. His interest is “time.” His hobby is walking.
