Scalehack Inc. Scalehack’s book “Exhibition BtoB Marketing Textbook,” which reveals strategies and practices for turning exhibitions into “pillars of revenue,” has reached number one on Amazon’s rankings.

[Scalehack Inc.] Scalehack’s book, “Exhibition B2B Marketing Textbook,” reveals strategies and practices for turning exhibitions into “revenue pillars,” and has reached number one on Amazon. ​
Scalehack Inc. Press Release: September 11, 2025 Scalehack’s book, “Exhibition B2B Marketing Textbook,” reveals strategies and practices for turning exhibitions into “revenue pillars,” and has reached number one on Amazon. We released a book that systematizes our know-how based on our proven track record of supporting over 400 companies in sales and exhibition marketing, increasing the number of business opportunities created by 300% year-on-year and the number of qualified leads acquired by 2.8 times. This book has garnered support and reached number one in six Amazon categories.
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Scalehack Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Takehiro Kurata; hereinafter “Scalehack”) is pleased to announce that “Exhibition B2B Marketing Textbook: Strategies and Practices for Maximizing Qualified Leads,” written by Director and CSO Yasunori Nishimoto, has reached number one in multiple categories on Amazon’s best-selling charts. This book systematizes the know-how Scalehack, which has provided sales support to over 400 companies, has cultivated in supporting exhibition marketing. It is a practical guide for transforming exhibitions, which are considered to be a costly burden, into a “reliable pillar of revenue.” ■Ranking summary This book was released on September 2, 2025, and just a few days after its release, it reached number one in six categories on Amazon’s best-selling charts. It reached number one in the Kindle Best Sellers category, Success E-Books category, Marketing & Sales category, Reference Books & White Papers category, Science & Technology category, and Self-Improvement category, and has gained widespread support, especially among business people involved in exhibitions, sales, and marketing. ■Book summary In recent years, offline initiatives have been gaining attention again, and trade shows have become increasingly important as an effective lead generation channel for B2B companies. However, in reality, many companies are struggling to maximize their ROI despite investing significant costs and resources. Through its exhibition marketing agency services, Scalehack has provided exhibition support to growing companies such as LayerX, VideoStep, and Rehab for JAPAN, achieving results such as a 300% increase in business opportunities generated year-on-year and a 2.8x increase in qualified leads. This book systematizes the practical know-how based on this track record and is written for executives and marketing managers involved in exhibiting at exhibitions. 【Book Information】 Title: Textbook on Exhibition BtoB Marketing — Strategies and Practices for Maximizing Qualified Leads Author: Yasunori Nishimoto (Scalehack, Inc.) Release Date: September 2, 2025 Price: ¥1,270 (tax included) Distributed by: Amazon Kindle Direct Publishing (eBook/Paperback) Amazon URL:
https://www.amazon.co.jp/dp/B0FN7GVVLW [Table of Contents] • Chapter 1: Why Exhibitions Are Demanding Now • Chapter 2: Common Issues When Exhibiting at Trade Shows • Chapter 3: Strategies and Practical Know-How for a Successful Exhibition • Chapter 4: Trade Show Marketing Success Stories ■ Recommendation Comment (Sales Marker Inc. CEO, Mr. Ogasawara, Hayato)
https://prcdn.freetls.fastly.net/release_image/121001/25/121001-25-3c291b8d2851650ddc7ac445dabba53a-754×680.png ※Sales Marker Inc. CEO, Mr. Ogasawara, Hayato Mr. Ogasawara, CEO of Sales Marker Inc., has recommended this book. “Exhibitions are a valuable opportunity to understand customers’ ‘real intent’
(interests, concerns, and intentions). Information gained from visitors’ reactions and conversations not only leads to immediate business opportunities, but also leads to a review of marketing strategies and product development, providing an important starting point for accelerating business growth. To date, we have supported over 500 companies in implementing intent-driven sales. In doing so, we have always placed emphasis on accurately grasping customer intent and advancing sales activities and business development based on that. Sales Marker itself has grown its business by studying the exhibition space and building a reproducible results model. Because this is such an important opportunity, it is essential to design and operate it as a structured process, rather than leaving the results to personal methods. This book systematically organizes the perspectives and mechanisms necessary for this practice from a practical perspective. This book will serve as a solid guide for companies that want to strategically utilize exhibitions to advance their entire business. ■Author’s Profile (Yasunori Nishimoto, Director and CSO, Scalehack Inc.)
https://prcdn.freetls.fastly.net/release_image/121001/25/121001-25-168f6e75a7c789b69b55314020f7535c-2480×2231.jpg *Yasunobu Nishimoto, Director and CSO, Scalehack Inc. Kyosuke Nishimoto As a business executive with a business perspective, Kyosuke Nishimoto is a field-oriented sales support professional who has provided sales and marketing support to over 500 companies through sales support, exhibition support, and the introduction of sales tech (in-house products). He currently works as an execution-oriented professional, regularly supporting over 100 companies in improving their sales results. His career began at Hikari Tsushin. He has achieved great results with over 1,000 products for individuals and corporations, and in his early twenties he served as the leader of a sales organization of over 100 people. At a foreign unicorn company, he contributed to the launch of the Japanese market by setting up new offices, public-private partnerships, and sales to the tourism industry as a BizDev. After that, he worked at a sales consulting firm and Relic, where he provided support for new businesses, before co-founding Scalehack, a strategic subsidiary that provides
comprehensive support for scaling businesses, in 2022. Combining a management perspective, business development perspective, and on-site perspective, he has also served as a business development advisor to several local governments. ▼Author Nishimoto’s X Account
(disseminating exhibition and B2B sales know-how daily)
https://x.com/scalehack_sales ■What is Scalehack’s “Exhibition Marketing Agency Service”? ＜Service Overview＞ We provide comprehensive support, from exhibition strategy and lead acquisition on the day to post-exhibition nurturing sales, to maximize the cost-effectiveness of your exhibition marketing. ＜Support area＞ 1. Before exhibition exhibition ・Strategic/Tactical Design After listening to the characteristics and features of your service, we will broaden your target demographics, consider priorities, select exhibitions to exhibit at, and conduct competitive research for those exhibitions. We will then design a sales strategy for the day of the exhibition (KGI/KPI design, and methods for approaching acquired leads). ・Exhibition Preparation We handle the often overlooked and complicated administrative tasks associated with exhibiting at an exhibition, such as creating a booth, notifying the house list in advance, and making various arrangements for exhibiting. 2. Exhibition Day ・Preparation (Setup/Decoration)/Sales We assign multiple professional staff with experience in supporting exhibitions. Based on the designed KGI/KPIs, we manage progress hourly and quickly implement the PDCA cycle, maximizing results with overwhelming commitment. 3. After exhibition exhibition ・Pursuing customers/business negotiations We manage the vast number of leads acquired at exhibitions with optimal tools and operations, and accompany you from inside sales to field sales, not only to acquire leads but also to convert them into opportunities.
https://prcdn.freetls.fastly.net/release_image/121001/25/121001-25-4602ff62385900346493935e65578d0c-1440×1007.png ▼”Exhibition Marketing Agency Service” that maximizes
cost-effectiveness when exhibiting at exhibitions
https://scalehack.co.jp/event-marketing/ Future developments Starting with the publication of this book and its #1 ranking, Scalehack will give back to society through publishing and disseminating the knowledge it has cultivated not only through exhibitions but also in the sales and marketing fields. We will systematize knowledge rooted in the field and expand our support to accelerate the growth of B2B companies. Company Profile Company Name: Scalehack Inc.
Representative: Representative Director and CEO Takehiro Kurata Location: 19F, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo Established: March 2022 Business: Comprehensive support for scaling up businesses and related services Corporate website: https://scalehack.co.jp Contact Information Scalehack Inc. Public Relations Officer E-mail: info@scalehack.co.jp Service site: https://scalehack.co.jp/event-marketing/