HERALBONY A HERALBONY pop-up store will open at New Man Takanawa, which officially opened today, September 12th.

[HERALBONY] A HERALBONY pop-up store opens today, September 12th, at New Man Takanawa, which officially opened. ​
Heralbony Press Release: September 12, 2025 A HERALBONY pop-up store will open at New Man Takanawa, which officially opened today, September 12th. Special web content “Unframed Self” will be released on the online store on the same day. Image
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HERALBONY, a brand developed by HERALBONY Co., Ltd. (hereinafter referred to as HERALBONY Co., Ltd.), will open a pop-up store at NEWoMan Takanawa, which officially opened today, Friday, September 12th. The theme is “A Wearable Museum.” The store will offer a lineup of new items to brighten up your autumn outfits, including pre-sales of silk scarves featuring Yaegashi Michiyo’s “Origami” artwork. Special web content, “Unframed Self,” will be released on the HERALBONY online store on the same day. In addition, at “Tsukishiro no Iori” on the 28th floor of Luftbaum, we have created a space based on the concept of “engawa” (veranda), expressing the culture of “aida” (space between spaces) that is deeply rooted in Japanese life. Featuring art by five artists contracted with Heralbony, we offer a relaxing space where visitors can encounter diverse values ​​and discover new “connections.” Promotion Space “ Base The large 2” transparent signage features a spatial collaboration featuring works by HERALBONY contracted artists. Come enjoy a rich encounter at NEW Man Takanawa, adding a touch of art to your everyday life. ■ NEW Man Takanawa Pop-Up Store | Pre-sale Products
https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-4d5deb5e330aa97f288bdfe8bfd8595d-2000×1517.jpg Product name: Silk scarf “Origami” Price: ¥24,000 (tax included) ■Featured: Eight people active with sensitivity at their core | Special Web Contents “Unframed Self” A scarf that depicts me. It’s time to wrap yourself in art.
https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-c06edf805a060bcdc3aefae5bb25fc3c-3900×1733.jpg The special web content “Unframed Self,” which will be released on the HERALBONY online store on the same day, features eight people who are active through their sensitivity. Along with how they wear their scarves, we will explore the source of their “individuality” and creativity. Lines are born precisely because we see the world differently. Distinct artists paint freely, following their own feelings. Beauty that transcends conventions. One piece will gently ignite your sensibilities as well. The series will be released in three parts, with Vol. 1 featuring popular model Rena Takeshita, known for her fashion sense, and HARU, who is active in a variety of fields as a fashion stylist and DJ. Special site:
https://heralbony.com/pages/unframed-self-vol-1 ■Pop-up store overview Event date and time: September 12th (Friday) to September 23rd, 2025 (Tuesday/holiday) Business hours: 11:00-20:00 Location: Newman Takanawa North 3F “＋Base 2” Address: 2-21-1 Takanawa, Minato-ku, Tokyo
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https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-c41902add95734f761ffef5193af0476-3900×2600.jpg ■Large transparent signage
https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-ed3fb742ac0180bfcedc72ab84b22458-3900×2601.jpg Art by eight HERALBONY contract artists will be projected onto a large transparent signage installed on the 3rd floor “ Base 2” of NEWoMan Takanawa North. The enlarged art display, unique to digital
technology, will allow you to encounter the artists’ expressions from a completely new perspective. Featured Artists Michiyo Yaegashi (Lumbinii Museum of Art, Iwate Prefecture) Featured Work: Origami Sanae Sasaki (Lumbinii Museum of Art, Iwate Prefecture) Featured Work: (Untitled) (Circle) marina (Tokyo) Featured Work: Colorful
brush1-mm2025 Kohei Sato (Shizensei Club, Ibaraki Prefecture) Featured Work: Ghost Taisuke Kinugasa (Kyoto Prefecture) Featured Work: Feelings Momoko Nakagawa (Shiga Prefecture) Yamanami Studio) Featured work: Title unknown Ryo Nakao (Yamanami Studio, Shiga Prefecture) Featured work: Title unknown Toshio Okamoto (Yamanami Studio, Shiga Prefecture) Featured work: Title unknown ■En. en. presented by HERALBONY
https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-fc43eb909180ae2f86faf2f3e2438841-3900×2601.jpg Luftbaum To celebrate the opening, a limited-time spatial experience will be held at “Tsukishiro-no-Iori” on the 28th floor. Inspired by the venue’s “Tsukishiro-no-Iori” turret, constructed using reclaimed wood from an old Kyoto house by carpenters who continue traditional construction methods, and the LUFTBAUM floor, which is filled with plants that reflect Japan’s four seasons, the space will express the culture of “in-between” (space between spaces) rooted in Japanese life, based on the concept of a “veranda.” Featuring artwork by five HERALBONY contracted artists, the artwork will blend seamlessly into the space, providing an experience that naturally liberates visitors from barriers, regardless of whether they have a disability or not. Surrounded by art, visitors will be exposed to diverse values ​​and enjoy a relaxing space where they can discover new connections. ■En. en. presented by HERALBONY Overview Dates: Friday, September 12, 2025 – Thursday, December 25, 2025 Location: NEWoMan TAKANAWA LUFTBAUM 28F Tsukishiro no Iori Time: 10:30-24:00 *Business hours may change on certain event days. Co-organizers: LUMINE Inc., HERALBONY Inc. Cooperation: JR East Green Partners Co., Ltd.
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https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-18f9a35addae2864c43f5c64ce47fe3a-3900×2600.jpg ■Featured Artist Profile fuco: (Saga Prefecture) During a time when she was bored and unable to attend school, the artist’s mother handed her a pen and paper and said, “Draw a circle.” This is how her creative journey began. The circle motif perfectly suited her, and she became passionate about it. It’s been five years since she started drawing circles, but in recent years she has expanded to include other motifs, painting circles, triangles, and squares on large canvases every day without getting bored. While she communicates with only a few words, she sometimes repeatedly mutters whatever comes to mind, and the words themselves create a work of art.
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https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-2d810843062aaec533675a5d0bfd8963-2239×1551.jpg Featured Work: “Mori, Shikamomi” Nakagawa Momoko (Yamanami Studio, Shiga Prefecture) For her, the repetitive act of repeating the same movements over and over again gradually evolved into a form of expression that she found both comforting and enjoyable. She started out with embroidery, but her interests gradually expanded to include letters, stamps, and stickers. She repeatedly draws her own name, “Momoko,” and “Maru,” as if enjoying the sound of the letters and brush strokes and the feel of them in her hands. She also
systematically stamps and sticks stickers all over the paper, filling it from edge to edge. Her thoughts continue to flow, never stopping.
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https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-2f45c805fd9345c9c7466fd12ddd0eff-2174×1542.jpg Featured work “Maru” Fukui Masahiro (Art Space Karafuru, Tottori Prefecture) His creative style involves painting with acrylic paint while looking at a motif. He has been using flowers as a motif for many years, and in recent years has focused on a single flower, sometimes painting the same flower for months. His compositional ability, which simplifies colors and shapes, is also appealing. His works, drawn with a thick brushstroke, are charming and transport the viewer to a gentle world. Meanwhile, his works, which use his original “Fukui Font,” boldly expressed with a magic marker, exude a dignified atmosphere and captivate the eye.
https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-50a2a96162d36cc44c721c7c9857af18-1800×2700.jpg
https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-0962d358ad84fca963f5f5d46d67785c-2603×1695.jpg Featured work “Marigold” Iga Gan Otokoro (Tokyo) Since exhibiting at Art Brut Tachikawa in 2015, Iga has been exhibiting his works every year. He uses a wide variety of art materials, including colored pencils, pastels, and paints, but prefers to use painting knives. In recent years, he has begun to paint figurative paintings (still lifes) in addition to abstract paintings. In addition to painting, he has studied the cello for 20 years, and his serious gaze while playing music is striking. Although he is not good at conversation, he has a strong sense of curiosity and is enthusiastic about everything he does.
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https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-af630756258b1c516cf23f34d1b9a24a-995×995.jpg Featured work: “Mountains, Sky, and Clouds 2” Seitaro Takeuchi (Tamutamusha Nakayama Studio, Miyagi Prefecture) Born in 1992, he lives in Sendai City. He joined Tamutamusha in 2011. He’s always the first to arrive, and his day at Tamutamusha begins with a greeting. At first, he simply lined up small circles, but after he started using felt-tip pens, he began to look at the whole picture and make use of the white space. He makes full use of paints and colored pencils to create highly designed pieces. He (only occasionally) forgets the names of people he’s met once.
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https://prcdn.freetls.fastly.net/release_image/39365/459/39365-459-7b16911f71e5dbd93599939075ad600a-814×570.jpg Featured work: “Peacock” Creative Director/Planner: Reimi Abe (HERALBONY Co., Ltd.) Project Managers: Shizu Oka, Yamanaka Hajime (HERALBONY Co., Ltd.) Business Producer: Yuta Izumi (HERALBONY Co., Ltd.) Space Design: Hiroto Oda (SOJI) Key visual/washi tapestry produced by: Hiromi Sato (yoti) Key visual artist: fuco: (Saga Prefecture) Construction: NUMBERZET Co., Ltd. Moss ball production and maintenance: JR East Green Partners Co., Ltd. Photographer: Hashimoto Mika 【JR East Green Partners Overview】 JR East Green Partners Co., Ltd. is a special subsidiary established to promote employment of people with disabilities and ensure long-term employment stability within JR East. Aiming to create a workplace where each employee can fully demonstrate their individuality and thrive, regardless of disability, the company operates multiple businesses, including uniform management, printing services, and sales. As a member of the JR East Group, all employees work together to address various challenges in order to realize a fulfilling life for all. 【Overview of HERALBONY Co., Ltd.】 With the mission of “Unleash Your Uniqueness,” HERALBONY is a creative company that aims to transform the perception of disabilities and create new culture through welfare. The company manages over 2,000 artworks by artists with disabilities under IP licenses and pays fair royalties, building a sustainable business model. In addition to managing its own brand, “HERALBONY,” the company also offers co-creation and creative planning and production with companies, employee training programs, and sponsors the international art award, “HERALBONY Art Prize.” In July 2024, the company
established its first overseas subsidiary, “HERALBONY EUROPE,” in Paris, France. Company name: HERALBONY Co.,Ltd. Address: 2-38 Kaiunbashi Dori, Morioka City, Iwate Prefecture (Head Office), 2-5-16 Ginza, Chuo-ku, Tokyo 104-0061 Gintomi Building 3F Reception (Tokyo Office) Representatives: Takaya Matsuda, Fuminori Matsuda Corporate website: https://www.heralbony.jp Online store:
https://store.heralbony.jp/ Request for copyright notice in art data: All image data of artworks published in this document are valuable works of copyright holders. When using these photographs, please be sure to include the title of the artwork and the name of the artist.