bemyfriends Japan Inc. b.stage acquires strategic investment from Japan’s Mitsubishi Estate CVC “BRICKS FUND TOKYO”…Securing a bridgehead for the Korean-Japanese fandom business

[bemyfriends Japan Co., Ltd.] b.stage secures strategic investment from Mitsubishi Estate’s CVC, BRICKS FUND TOKYO…securing a foothold in the Korean-Japanese fandom business ​
bemyfriends Japan Co., Ltd. Press Release: September 16, 2025 b.stage secures strategic investment from Japan’s Mitsubishi Estate CVC, BRICKS FUND TOKYO…securing a foothold in the Korean-Japanese fandom business First investment by a Korean company…Establishing a business base in the Japanese market and accelerating global expansion Global fandom platform b.stage announced that it has secured investment from Mitsubishi Estate Co., Ltd.’s corporate venture capital (CVC) fund, BRICKS FUND TOKYO (co-managed by Prime Partners, Inc.). This investment marks BRICKS FUND TOKYO’s first in a Korean company, and b.stage plans to establish a full-fledged business base in the Japanese market and further accelerate its global expansion.
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■ Background and Significance of the Investment With this investment, b.stage will establish a strategic partnership foundation in the Japanese market. In particular, the project will connect the ecosystem with Mitsubishi Estate’s urban assets, which have developed Tokyo’s Marunouchi district into a global business center for over 130 years, and promote collaboration with a variety of offline events, including pop-up stores, exhibitions, concerts, and cultural events. This will enable the company to extend the extensive fandom management know-how and data accumulated through its online platform to offline
experiences, creating unprecedented, three-dimensional, and immersive experience value for global fans.
https://prcdn.freetls.fastly.net/release_image/145316/49/145316-49-45bdcb93d0c8656e0490b8e80fb4f1de-3900×2925.jpg ■ About BRICKS FUND TOKYO BRICKS FUND TOKYO aims to “co-create growth industries” through investment and business support for startups that are taking on the challenge of resolving social issues, transforming industrial structures, and strengthening their medium- to long-term social impact. Based on the core philosophies of “STARTUP FIRST,” “FOCUS ON IMPACT,” and “IMPLEMENTATION,” the company invests in a variety of fields beyond real estate and urban development, including lifestyle, industrial restructuring, and sustainability. This business philosophy aligns with b.stage’s vision for its fandom platform to go beyond simple online experiences and create social meaning and sustainable culture. BRICKS FUND TOKYO Yuta Hashimoto (Mitsubishi Estate Co., Ltd.), Hasegawa Comment from Katsuyuki (Prime Partners, Inc.): “The fandom business, which leverages the unique cultures, values, and communities created by passionate fans tied to content and IP, is a noteworthy area with high growth potential globally. bemyfriends provides highly competitive solutions to content businesses, centered on its all-in-one fandom platform “b.stage,” and has consistently built up a track record of success in the global market, making its vision and execution capabilities particularly noteworthy. The Mitsubishi Estate Group aims to make effective use of its assets and improve the appeal of cities by linking them with diverse content. Through investment from this fund, we will support the company’s business growth, particularly in the Japanese market, and aim to co-create new customer experiences that combine a wide range of content and IP with real-world assets.” ” ■ Creating a new fan experience model Through this investment, b.stage will begin building an innovative fan experience model combined with large-scale real estate assets in Japan over the long term. This strategic approach anticipates the shift in fandom trends from ownership to experience and then to value consumption, and will serve as the foundation for realizing new value creation in the fandom business sector in the Japanese market. ■ Snow Man project success story b.stage recently successfully hosted “Snow Man 1st POP-UP,” Japan’s national idol group Snow Man’s first pop-up store in Korea, garnering industry attention. Held in Seongsu, Seoul, the project was planned with the unique concept of a “pure white world in midsummer,” showcasing the group’s identity throughout the space. The b.stage platform’s admission reservation system, combined with merchandise pre-purchase and on-site pickup services, provided fans with an innovative, integrated online-offline experience. This strategic partnership with BRICKS FUND TOKYO will build on this track record and provide an opportunity to further strengthen our competitive advantage in managing fandom events in Japan and expanding our global platform.
https://prcdn.freetls.fastly.net/release_image/145316/49/145316-49-a8e8a3b52af6d70c0c331b5a0f1821dc-2100×1400.jpg ■ Future outlook Comment from a b.stage representative: “This investment is the result of recognition of b.stage’s innovative approach and track record in the global fandom business. Building on success stories such as the Snow Man project, we will provide a next-generation fan experience that combines online and offline in Japan and other major global markets, establishing a new standard in the fandom business industry.” ■ Company profile bemyfriends Co., Ltd. Established: 2021 Business: Development and operation of global fandom business solution “b.stage” Headquarters: Seoul, South Korea Representatives: Lee Ki-young, Seo Woo-seok Japanese subsidiary: bemyfriends Japan Co., Ltd. (established in 2024) For more information about this release