[Maruzen-Yushodo Co., Ltd.] The Research Department of the Travel and Learning Council Conducts Survey on “Travel and Learning” and Announces Trend Predictions Image
URL: Maruzen-Yushodo Co., Ltd. Press Release: September 17, 2025 The Research Department of the Travel and Learning Council conducted a survey on “travel and learning” and released trend predictions. ~ “Introspective Travel” is gaining popularity across all generations. “Reading Travel” offers a new reading experience that combines travel and books, and is also popular~ Maruzen-Yushodo Co., Ltd. (Headquarters: Chuo-ku, Tokyo / Representative: Representative Director Masaya Yano / hereinafter referred to as “Maruzen-Yushodo”) serves as the Director of Research for the Travel and Learning Council (Secretariat: ANA Holdings Inc.) and is committed to fostering new educational travel experiences. Under the leadership of the Council’s Research Department, in fiscal 2024, the fifth year of the survey, the first-ever “Travel and Learning Survey” was conducted nationwide, targeting men and women aged between 10 and 70 (741 people in total). The survey was conducted online to find out how travelers perceive learning while traveling, what they learn from traveling, and to identify trends in “learning trips.” The survey explored trends in learning trips based on travelers’ experiences learning from previous trips and their expectations for learning while traveling, and the results were published. ■Survey overview [Research Objectives] – To clarify how travelers perceive learning during travel and what they learn during their trips – To identify trends in learning travel [Survey Method] – Internet survey (screening survey main survey) [Subject Conditions for This Survey] Age: 15-79 years old Place of residence: Nationwide (excluding those residing overseas) Travel experience: Traveled domestically or internationally at least once in the past two years [Sample Size] Screening survey: 1,769s Main survey: 741s *Before weighting [Survey Volume] Screening survey: 5 questions Main survey: 20 questions [Counting Method] Survey respondents were weighted by gender and age. *The original population composition values are based on data from the 2020 (Reiwa 2) census. These are independently estimated values for the 2024 edition, taking into account demographic trends, etc. [Implementation Period] December 4th (Wednesday) – December 9th (Monday), 2024 ■Survey Results Of all respondents, three-quarters answered that “there are things you can only learn by traveling.” Furthermore, the majority said they “want to learn from traveling,” demonstrating their eagerness to learn while traveling. The survey included a question asking what kind of “learning trip” people would like to take. From 11 options, including introspective trips and trips without any plans, “a leisurely reading trip while enjoying the local scenery and space” was chosen as the fourth most popular trip. By age group, it was second most popular among people in their 20s, and third most popular among teenagers and those in their 40s to 60s, indicating a high level of interest. Across all generations, overwhelming support was given to “a trip where you can relax, reflect, and reflect on yourself.” Finally, based on the traveler preferences gleaned from the survey results, we announced seven predictions for “educational travel” trends. List of “Learning Trip” Trends 1. Trips to unknown regions, such as “first overseas trips” and “faraway places” for people in their teens and twenties 2. A parent-child educational trip where you can learn about the charms of the region and create lasting memories. 3. A trip where you can relax in an extraordinary environment and reflect on and improve yourself. 4. Set off without a plan! Planned and unplanned trips 5. A leisurely trip to fascinating places in Japan and around the world, immersed in reading 6. A trip to learn deeply and have fun, inspired by your favorite idol 7. A short, truly enjoyable trip For details on the survey results, please see the Travel and Learning Council’s article, “Travel and Learning Council Conducts Survey on Travel and Learning, Predicts Seven Trends in ‘Educational Travel’!”: Image
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