[Opening September 20th] Kisarazu’s “Bread Festival” – a complete list of highlights, including limited edition breads!
Pia Co., Ltd. Press release: September 17, 2025 To Members of the Press [Opening September 20th] Kisarazu’s “Bread Festival” – A complete summary of highlights, including limited edition breads! There will be plenty of events, including an appearance by bread ambassador “SCRAMBLE SMILE” and a bread raffle where you can win shopping vouchers! ~Held from Saturday, September 20th to Tuesday, September 23rd (National Holiday)~ “Bread Festival 2025 in Mitsui Outlet Park Kisarazu” will be held for four days, from Saturday, September 20th to Tuesday, September 23rd (National Holiday). “Bread Festival” is one of Japan’s largest bread festivals. This event debuted in Chiba last year and was a huge success, and this year it’s being held on an even larger scale!
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Higashi-Nihonbashi bakery “BEAVER BREAD,” which offers a wide range of breads, from hard breads to savory breads and sweets, and always has long lines! The luxurious, limited-edition hot dogs prepared exclusively for the “Bread Festival” are a must-try! ! Another shop worth checking out is “Pan Kobo Guruguru.” This talented bakery has twice won the Grand Prix at the Bread Festival Awards, a contest decided by votes from bread lovers. Be sure to check out their famous creamy cream buns! ♪ In addition to these, there’s a diverse lineup of popular bakeries from all over the country, including curry bread, melon bread, sandwiches, and even bagels and scones. Be sure to check out the store’s recommendations in advance to decide which bread to buy.
https://prcdn.freetls.fastly.net/release_image/11710/3732/11710-3732-434600e41698ad6b6c574d69bf8f7679-1080×1350.png ■Event Highlights 1. [Only on Tuesday, September 23rd (National Holiday)!] SCRAMBLE SMILE, the bread ambassador for “Bread Festival,” will be visiting! The bread-loving idol group “SCRAMBLE SMILE (commonly known as Suksuma),” celebrating their first anniversary since their debut last year, has been confirmed to be appearing at the Bread Festival again this year as ambassadors and “Bread Ambassadors” on Tuesday, September 23rd (national holiday) only!
https://prcdn.freetls.fastly.net/release_image/11710/3732/11710-3732-8785840e61ae4aed7dd1f6ab0f75d99d-2048×1366.jpg Since their debut last year, Suksuma has continued to share their passionate love for bread through guest appearances on EX’s “Hamasuka Broadcasting Club” as bread ambassadors. This year, marking their first anniversary, they’re planning an even more powerful event. On the day, they’ll be holding a packed schedule, including listening to the background music of their song “Sukipanman,” which is filled with love for bread, a “Sukipan Talk Show” with the members, and the distribution of limited-edition Suksuma original stickers. A first in Japan!? Let’s celebrate the first anniversary of bread-loving idol group SCRAMBLE SMILE together at the “Bread Festival”! 【Member Comments】 ・Takahashi Mimi I’m so happy to be appearing at “Bread Festival 2025 in Mitsui Outlet Park Kisarazu”! I can’t wait to talk about my love for bread while surrounded by my favorite bread! I’ll do my best to spread the appeal of bread and liven up the event!! ・Matsuda Runa I am very happy to be appearing again this year, following last year’s performance! As a Bread Ambassador, I hope to fulfill my responsibility and contribute to the bread industry again this year! ! I’ve met so many different breads and bakeries through the “Bread Festival,” so I’m excited to meet so many new people this year! My favorite bread, Matsuda Runa, is “croissants,” so this year I’d like to learn more about various croissants and the deeper aspects of croissants (heart) Sukusuma also has a bread-themed song, so please listen to it a lot♪ Thank you! ・Doi Rena Sukipan~! (Heart) Pan Ambassador Suksuma has come to Kisarazu again this year! I’m so happy to be able to appear! My favorite Sukipan, Doi Rena, is Danish bread, but since my appearance last year, ANDE’s “Cinnamon Apple Danish” has been on my radar again this time (heart) Popular bakeries from all over the country are gathering in Kisarazu! So, as a bread ambassador, I hope to share the charm of bread with you all (heart) ・YuYu We’ve been confirmed to appear at this year’s Bread Festival in Mitsui Outlet Park Kisarazu again! I’m so happy (crying) I’m so happy that Suksuma-chan can go to my hometown of Chiba again as a “Bread Ambassador,” and I hope to spread the love of bread to even more people! I wonder if I’ll get to learn about all kinds of anpan this year! I’m so excited! Let’s all find lots of “Sukipan” together! ・Sakuragi Kana I am very happy and honored to be able to perform at such a large festival as Bread Festival for the second year in a row! My Suki Bread is a melt-in-your-mouth melon bread (heart) I’ll do my best to convey the charm of bread and make sure all visitors have an even more enjoyable time! Thank you for your support! 2. Exclusively for visitors to the “Bread Festival”! “Welcome Bread Lottery” where you can win shopping vouchers for use at Mitsui Outlet Park Kisarazu and drinks from popular cafes The open-air “Roof Terrace” opened in June of this year. During the event, visitors to the new “Roof Terrace” Bread Festival area can enter the “Welcome Bread Lottery” to win shopping vouchers and drinks from popular cafes. Enjoy bread, enter a lottery, and enjoy even more savings on your outlet shopping! Only 5,000 tickets will be distributed each day, for a total of 20,000, so please arrive early.
https://prcdn.freetls.fastly.net/release_image/11710/3732/11710-3732-21b328cd9e25aeddbe8fce02f530dbae-800×540.jpg 3. Bread to enjoy with your dog! The venue, Mitsui Outlet Park Kisarazu, is a pet-friendly facility where you can spend time together with your pet. That’s why, for this year’s “Bread Festival,” we’ve prepared special bread that your beloved dog can enjoy with you. Tokyo Bagel Bagel sells “Wanbee” bread, and Hongo Bakery sells “HB DOG,” both of which are dog-friendly. Enjoy some delicious bread with your beloved dog in between shopping trips. “Tokyo Bagel Baguri” “Wanbee”
https://prcdn.freetls.fastly.net/release_image/11710/3732/11710-3732-8cc85cffeda5678e46760a297b6c2258-1000×1000.png “Hongo Bakery” “HB DOG”
https://prcdn.freetls.fastly.net/release_image/11710/3732/11710-3732-28ed3bddf19b06ec3a0760abb70af418-3900×2600.jpg 4. Bakery Penny Lane’s “Blueberry Bread” is on sale in limited quantities! This incredibly popular shop always sees long lines at bread festivals. This time, they’ll be selling their popular “Blueberry Bread,” limited to 115 pieces per day. “Blueberry Bread” is their most popular bread, selling 1,000 loaves a day. The dough is generously kneaded with our original blueberry sauce, and each loaf is filled with approximately 130 grams of sweet and sour jam in a swirl pattern. A numbered ticket is required to purchase, so please check the details below before visiting.
https://prcdn.freetls.fastly.net/release_image/11710/3732/11710-3732-6a8458e9d4874aa764a283f9f789a82a-1000×1500.jpg 【Product Overview】 Product Name: “Bakery Penny Lane” “Blueberry Bread” Sales price: ¥960 (tax included) Sales quantity: 115 per day 【Distribution of Numbered Tickets】 You will be asked to pay for the product when your numbered ticket is distributed. Sales and ticket distribution dates and times: 9:00 AM each day *Ends while supplies last Sales and ticket distribution locations: Mitsui Outlet Park Kisarazu East Gate 1 Payment Method: Cash and cashless payments accepted *Only one numbered ticket will be given per customer in line. 【Product Redemption】 Redemption Date and Time: 12:00-15:00 each day Redemption Location: Mitsui Outlet Park Kisarazu Pier Street “Operation Headquarters” 【Important Notes】 Each ticket can be exchanged for one “Blueberry Bread.” Product redemption is only valid on the day printed on the ticket. Please note that if you pass the redemption time, your ticket will become invalid and no refunds will be given. The event will be held at Mitsui Outlet Park Kisarazu, the mall with the most tenants in Japan, and will run for four days. The venue will also be expanded to include the Roof Terrace, a new, spacious spot that opened in June of this year, allowing you to enjoy bread from all over Japan while shopping. Please come to the venue and enjoy to your heart’s content the wide variety of unique breads gathered from all over the country. [Participating stores: 20th, 21st, 22nd, 23rd] *First time in Kisarazu Bakery and Food Truck Venue: Roof Terrace ・Ra・Santa Land (Fukushima, Fukushima) ・HAPPyHAPPy Melon Bread (Saitama, Saitama) ・BEAVER BREAD (Higashi-Nihonbashi, Tokyo) ・Takaku Bakery (Hiratsuka, Kanagawa) Bakery venue: Pier Street ・Guru Guru Bakery (Naka, Ibaraki) ・Merci Sandwich Shop (Kichijoji, Tokyo) ・Tokyo Bagel Bagel (Nishikasai, Tokyo) ・HITOKAMI (Minami-Aoyama, Tokyo) ・Hongo Bakery (Hongo, Tokyo) ・MOGRA BREAD (Akihabara, Tokyo) ・Scone Specialty Shop famfam (Tajimi, Gifu) ・ANDE (Fushimi, Kyoto) ・Gold Medal Awaji Beef Curry Bread Sunheart (Awaji Island, Hyogo) ・CUBE THE BAKERY (Hiroshima, Hiroshima) ・Tartar Egg Sandwich Specialty Shop Kohakusha (Yamaguchi, Yamaguchi) *The participating stores are subject to change without notice. The latest information, including bread information, will be posted on the “Bread Festival” official website and official social media accounts. Please look forward to “Bread Festival 2025 in Mitsui Outlet Park Kisarazu.” “Bread Festival 2025 in Mitsui Outlet Park Kisarazu” Event Overview ■Event Name: “Bread Festival 2025 in Mitsui Outlet Park Kisarazu” ■Dates: Saturday, September 20th – Tuesday, September 23rd, 2025 (National Holiday) ■Time: 11:00 AM – 5:00 PM *Some stores on the roof terrace will extend their business hours until around 7:00 PM. ■Venue: Mitsui Outlet Park Kisarazu Roof Terrace Pier Street (3-1-1 Kaneda Higashi, Kisarazu City, Chiba Prefecture, 292-0009) ■Admission: Free ■Organizer: Mitsui Fudosan Commercial Management Co., Ltd. Bread Festival Executive Committee (Pia Corporation and Nippan Segmo Co., Ltd.) ◎What is “Bread Festival” (https://pannofes.jp/)? This is one of Japan’s largest bread events, held at the Yokohama Red Brick Warehouse since 2016. It is co-hosted by Pia Corporation (CEO: Hiroshi Yanai), which sells leisure and entertainment tickets and plans and manages various events, and Nippan Segmo Co., Ltd. (CEO: Kuniyoshi Yasui), which manages the “Bread Société Certification Examination.” Official website: http://pannofes.jp/kisarazu2025/ Official X: https://x.com/pannofes Official Instagram: https://www.instagram.com/pannofes/
