[MASH HOLDINGS Co., Ltd.] [MUCHA] The bottle designs of the popular fragrances “Evening Star” and “Polaris” have been renewed! Introducing a new design featuring sparkling line drawings inspired by Mucha’s final decorative panel series, “Moon and Stars.”
Mash Holdings Co., Ltd. Press Release: September 18, 2025 [MUCHA] The bottle designs of the popular fragrances “Evening Star” and “Polaris” have been renewed! Introducing a new design featuring sparkling line drawings based on Mucha’s final decorative panel series, “The Moon and Stars.” 〈In-store pre-orders begin Thursday, September 18, 2025〉New Room & Fabric Mist also available, deodorizing and antibacterializing the air and clothing while providing a pleasant fragrance. Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Kondo MUCHA, the world’s first brand officially recognized by the Mucha Foundation and developed by Hiroyuki Mucha, is inspired by Mucha’s popular tetralogy “The Moon and the Stars” (1902). Since its release last October, the brand has garnered rave reviews. The new bottle designs for the fragrances “Evening Star” and “Pole Star” have been redesigned as part of the “EVENING STAR and POLE STAR Collection.” Pre-orders will begin in stores on Thursday, September 18, 2025, and the collection will be available at all MUCHA stores and on the official online store from Thursday, September 25.
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https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-82a3c477af69f5d072f74c3fbb9360f4-1020×2700.jpg Moon and Stars is the last series of decorative panels. During the period in which this work was created (1899-1902), Mucha was interested in mysticism, and with the exception of the moon, he represents stars with light illuminating the woman’s skin. What all four works have in common is that the colors are muted to effectively depict the starlight, emphasizing a more mystical quality than the other decorative panels. As time passes, the stars are depicted in the order of “Evening Star,” “Moon,” “North Star,” and “Morning Star.” The flower framing “Evening Star” is a campanula. Its shape, reminiscent of a church bell, lends it a touch of mystery to this work, which depicts the arrival of evening. The scent of “Evening Star” Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-fcb5b6b89cbf0a18de18854362be2f80-3900×2600.jpg The melancholy of twilight and the exhilaration of night melt together in the play of fruit and sweetly swaying flowers. The beautiful gradation of the twilight sky as it transitions into night. The delicately evolving fragrance evokes feelings of drowsiness, melancholy, and a gradually increasing sense of elation. The mature elegance of bergamot, peach, and ylang-ylang gently transitions into a chic floral that is somehow sentimental and tasteful. Campanula flowers, resembling church bells, produce a sweet yet elegant melody. The addition of oriental jasmine and delicate violet fragrances also conveys a sense of inner strength and unpretentious sensuality. The final note of vanilla and musk fills the heart with a sweet sense of happiness, like the dazzling setting sun.
https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-c8dc09bc7c2ebb76c2c4216fbbbfadd5-1562×1250.jpg Top notes: Bergamot, peach, ylang-ylang Middle notes: Campanula, jasmine, violet Last notes: Musk, vanilla “Evening Star” Lineup
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https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-6c5e8ca8b7a94fd4c9aceb2964f1ac5e-2500×2500.jpg “Evening Star 1902 Eau de Toilette” (Relaunch) Price: 40mL ¥14,960 (tax included) / 13mL ¥6,930 (tax included) / 8mL ¥3,960 (tax included) Enjoy the ever-changing scent of Moon Eau de Toilette, just like the waxing and waning of the moon. The fragrance bottles have been redesigned from their two previous sizes: a 40mL bottle that embodies Art Nouveau aesthetics down to the smallest detail; a 13mL bottle that is a modern reproduction of the perfume bottle featured in a poster for Mucha’s “Rodo”; and a new 8mL bottle with a modern, black line art label.
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https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-99b4f574ffcf6fc59a22eb010cf45e76-2500×2500.jpg Fragrance Hand Soap N Evening Star Price: ¥3,740 (tax included) This hand soap will refresh your mood with every wash. The thick texture is mild and lathers gently. Your skin will feel moisturized and smooth after use. The pleasant fragrance will gently envelop your hands. The unisex design makes it easy to use and makes a great gift. Ethanol, parabens, legal dyes, UV absorbers, mineral oil, silicone Edelweiss flower/leaf extract, calendula flower extract, vitamin C derivative (trisodium ascorbate palmitate), camphor tree leaf oil
https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-2f86edc6367012b91ee5c71eacb09a90-2500×2500.jpg Rich Hand Cream Evening Star Price: ¥3,190 (tax included) A beautiful hand cream reminiscent of a tube of paint, coloring your hands with a fragrance linked to art. In addition to three types of ceramides, hyaluronic acid, and a vitamin C derivative (3-O-ethyl ascorbic acid), this luxurious formula is also packed with beauty ingredients* such as edelweiss flower/leaf extract and corn poppy petal extract, inspired by the art of the “Moon and Stars,” to leave your hands healthy and lustrous. Ethanol, parabens, colorants, UV absorbers, animal-derived ingredients, silicone, antioxidants Ceramide NG, Ceramide NP, Ceramide AP, Sodium Hyaluronate, Vitamin C Derivative (3-O-Ethyl Ascorbic Acid), Edelweiss Flower/Leaf Extract, Bay Leaf Extract, Corn Poppy Petal Extract, Platycodon Grandiflorum Root Extract, Dipotassium Glycyrrhizate About the work “Moon and Stars: Polaris” (1902) Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-58aaed035d3d98c110b2711e39d446b3-1040×2700.jpg The frame of “Polaris” features an edelweiss flower. Its star-like shape blooms in high mountains such as the Alps and Himalayas, and therefore represents the North Star, the brightest star closest to the North Pole. “Polaris” Scent
https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-37c7b2f1e7675bc4bfc6f007ac3fbf40-3900×2599.jpg Like the light of the North Star that embraces everything. A generous tea note with hints of wood and moss. A ray of light that cuts through the tension of the night. The dazzling transparency unique to the North Star is expressed through the opening notes of lemon, mint, and orange. This gradually shifts to warm tea notes, evoking the inclusiveness of a stationary star that gently illuminates the trees and earth. The core of the fragrance is the edelweiss, a flower that blooms like a star high in the sky. The melody reminiscent of fields and pine blends with herbal green, woody, and moss notes, creating a pleasant breath of life that energizes the soul. The broad accord is perfect for layering with other fragrances. When layered with floral or fruit scents, it creates a mellow, flavored tea-like quality.
https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-d831cd9c6e42cc90fb88a2c7cdc34863-1562×1250.jpg Top notes: Bergamot, lemon, orange, mint Middle notes: Green, edelweiss, yerba mate, woody Base notes: Moss, vanilla, musk “North Star” lineup
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https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-7e3850354a4b329dbe48eb8fbfd83f39-2500×2500.jpg “Eau de Toilette North Star 1902″ (Relaunch) Price: 40mL ¥14,960 (tax included) / 13mL ¥6,930 (tax included) / 8mL ¥3,960 (tax included)
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https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-049b4b9c930a43f816dee3d5053ff695-2500×2500.jpg “Fragrance Hand Soap N Polaris” Price: ¥3,740 (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-7b4bb34a5e1f788d24ea99db757e97b7-2500×2500.jpg “Rich Hand Cream Polaris” Price: ¥3,190 (tax included)
https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-614fb557d60eac8dca3f6dff77b741dd-2500×2500.jpg “Room & Fabric Mist Polaris” Price: ¥3,190 (tax included) A new fabric mist has been released that deodorizes and sterilizes the air and clothing while allowing you to enjoy MUCHA’s popular fragrance. Plant-derived antibacterial and deodorizing ingredients* eliminate unpleasant odors. Produced in a cosmetics factory using cosmetic-grade ingredients, this product is designed for use on items that come into contact with the skin. The label embodies Mucha’s vision of “art in the everyday,” featuring a collage of his room art on the cover of his decorative reference book. The slim, bag-friendly bottle is convenient for carrying around, instantly refreshing the air in any space and spreading Mucha’s pleasant fragrance. Grape fruit extract,
Lactobacillus/grape juice fermentation filtrate, persimmon tannin, tea leaf extract, sugarcane-derived ethanol Ingredients: Ethanol, fragrance, persimmon tannin, sodium lactate, BG, tea leaf extract, grape fruit extract, Lactobacillus/grape juice fermentation filtrate, water, PPG-2-deceth-7, PCA isostearate PEG-40 hydrogenated castor oil, denatonium benzoate
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https://prcdn.freetls.fastly.net/release_image/18505/3638/18505-3638-d7fd96ed54aa9f2960860dd7d0cd6d6a-2500×2500.jpg “Handkerchief Moon and Stars” Price: ¥2,640 (tax included) Color: A (Evening Star) / B (Moon) / C (Polaris) / D (Morning Star) Size: H50cm x W50cm These handkerchiefs feature bold designs featuring art from “The Moon and the Stars.” Made from soft, lightweight cotton, they can be worn in a variety of ways, such as tying them to a bag or wearing them as an accessory like a bandana. About sales In-store pre-order start date: Thursday, September 18, 2025 Release date: Thursday, September 25, 2025 *The official online store will be selling the product from 10:00 AM on the same day. ■MUCHA shop list
https://alphonsemucha.jp/Page/shoplist.aspx ■“EVENING STAR and POLE STAR Collection” special site
https://alphonsemucha.jp/Page/LP/2025/0918_polarstar/?plan=MC250918polarstar ■MUCHA Official Online Store https://alphonsemucha.jp/Page/shopping/ About MUCHA – Embrace the resurrected scenery. — Suddenly, the scent of perfume you catch as you pass by brings an old lover back to life. The smell of osmanthus wafting through the air on my way home brings back memories of my childhood. These specific scents and designs evoke memories and scenes, like the “Proust phenomenon.”
style=”font-size:16px;line-height:28px;padding:0;word-break:break-all;”> Sensory memories become richer and more memorable. The brand “MUCHA” features works by Mucha, a representative artist of the Art Nouveau style. Through fragrances and art pieces inspired by his works, It will make your unforgettable memories and precious moments even more memorable. About Alphonse Mucha (1860-1939) Born in South Moravia, Czech Republic, in 1860, this artist reached the pinnacle of Art Nouveau. He moved to Paris and rose to fame in 1894 with his poster for Sarah Bernhardt, “Gismonda.” He subsequently produced posters for theater performances, art exhibitions, and product advertisements, as well as decorative panels and lithographs. His unique style extended beyond the realm of graphic art, earning him acclaim for its artistic merit in jewelry, furniture, and sculpture. In his later years, he devoted himself to the “Slav Epic” series for his homeland, and his works remain beloved by many in France and other parts of Europe, the United States, where he spent time, and Japan. Request regarding the publication of this release If you wish to reproduce any images used in this press release, please indicate the credit below. Produced by MASH Style Lab under license Mucha Ltd. (C)Mucha Trust 2025 Brand official media ■Brand site https://alphonsemucha.jp/ ■Instagram https://www.instagram.com/alphonsemucha_official/ ■X
https://x.com/_AlphonseMucha ■LINEアカウント
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