Pernod Ricard Japan Co., Ltd. The passionate Latin music of cumbia is sweeping Japan! The additive-free premiu m tequila “Código 1530” recreates the authentic Mexican dance party “baile” for the common people!

[Pernod Ricard Japan Co., Ltd.] The passionate Latin music of cumbia is sweeping Japan! Our additive-free premium tequila, “Código 1530,” recreates the authentic Mexican dance party, “baile,” for the common people! ​
Pernod Ricard Japan Co., Ltd. Press release: September 18, 2025 To Members of the Press The passionate Latin music of cumbia is sweeping Japan! Our additive-free premium tequila, Codigo 1530, recreates the authentic Mexican dance party for the common people, “baile”! Latin music legends Discos Morelos and DJ Tropicaza will be joining us for an event to be held in nine locations across Japan, including Tokyo, Yokohama, Osaka, Okinawa, and Hiroshima, from October 2nd (Thurs) to 13th (Mon), 2025!
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Codigo 1530, the additive-free premium tequila produced by Pernod Ricard Japan Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Tracy Kwan), will host the “DEEP CUTS CUMBIA” Discos Morelos & DJ Tropicaza Japan Tour 2025 ~Sponsored by Codigo 1530 Tequila,” a DJ tour visiting nine locations across the country from October 2nd (Thursday) to 13th (Monday), 2025. The tour will feature legendary Latin music leader Discos Morelos and DJ Tropicaza, also known as the “musical archaeologist.” During this tour, each venue will offer specially crafted cocktails (Paloma, Batanga, Negroni, highball, etc.) and shots using “Código 1530 Blanco,” “Código 1530 Rosa,” and “Código 1530 Reposado.” This is a rare opportunity to experience the ecstatic cumbia music that recreates “baile,” a dance party for the masses born from Mexico City’s street culture, while savoring authentic tequila. This culture, in which men and women of all ages dance freely to the cumbia beats blasted from the gigantic “sonidero” sound system, is a community connected by music that transcends genres and ages, and is imbued with local energy, a DIY spirit, and the aesthetic of “expressing yourself through dancing.” Bringing that spirit to the stage will be Discos Morelos, a legendary record dealer, producer, and tropical music DJ who, at age 75, is still active and has led Mexico’s cumbia movement. This will be his first visit to Japan. DJ Tropicaza, who has earned international acclaim for his journey-like DJ set that explores the history and depths of Latin music, will be visiting Japan for the first time since 2019. From Mexico, the pair captivate music lovers from around the world with their deep track selections and overwhelming grooves, and will thrill Japanese fans. Latin music and the pure flavor of premium tequila “Código 1530,” crafted using no additives and following ancient traditions, combine to create a night filled with excitement and euphoria, like being transported to a block party in Mexico City. Look forward to a once-in-a-lifetime,
unforgettable experience combining music and tequila. “DEEP CUTS CUMBIA” Discos Morelos & DJ Tropicaza Japan Tour 2025 ~Sponsored by Codigo 1530 Tequila ” Overview
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-3d829124142b26e12132a6bf2e31cbea-936×702.jpg [Performers] Discos Morelos, DJ Tropicaza [Dates] Thursday, October 2, 2025 – Monday, October 13, 2025 [Location] 9 locations nationwide (Tokyo, Yokohama, Osaka, Okinawa, Hiroshima) [Tour Schedule] Thursday, October 2, 2025 8:00 PM – 5:00 AM BLOODY ANGLE Dougen Tong (Shibuya, Tokyo) Instagram @bloodyangledougentong Friday, October 3, 2025 21:00-Close Breakthrough @The Room (Shibuya, Tokyo) Instagram @theroom_shibuya Saturday, October 4, 2025 19:00-23:00 Rotary (Yokohama) Instagram @rotary_bar Monday, October 6, 2025 21:00-24:00 El Lequio (Okinawa) Instagram @el_lequio_okinawa Wednesday, October 8, 2025 17:00-Close Borrachos (Okinawa) Instagram @borrachos.okinawa Thursday, October 9, 2025 20:00-25:00 El Malo (Okinawa) Instagram @el_malo_okinawa Saturday, October 11, 2025 18:00-24:00 Tequila Bar & Grill (Okinawa) Instagram @tequila_okinawa Sunday, October 12, 2025 13:00-19:00 Comer Mucho (Hiroshima) Instagram @comermucho_tacos Monday, October 13, 2025 5:00 PM – 11:00 PM Noon CAFE (Osaka) Event Page *DJ performance times vary by venue. Event times are also subject to change. 【Guest DJ Profile】 ■ Discos Morelos Discos Morelos is a living legend in the Latin music scene. Now 75 years old, he has been traveling throughout Central and South America since the late 1970s, unearthing records and laying the foundation for Mexico’s street culture, known as sonideros (mobile sound system block parties). His unparalleled knowledge and taste for tropical and Afro-Caribbean music, including cumbia, salsa, rumba, chicha, and guarracha, make him a trusted presence at festivals and parties across Mexico. His hypnotic, groovy style has earned him the fervent respect of music diggers and dancers alike, and now he’s finally making his Japan debut! The long-awaited night is almost here.
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-2fcc3461c988b5f6affa222f0eb64614-1099×1261.jpg Discos Morelos ■ DJ Tropicaza A Mexico City-based musician, DJ, music researcher, radio host, and die-hard record enthusiast, Tropicaza has traveled extensively throughout Latin America, painstakingly unearthing hidden masterpieces and lost musical heritage. His deep musical knowledge and exceptional taste have led him to be featured on numerous radio shows, compilations, and reissues from global labels such as Gilles Peterson’s Brownswood, Light in the Attic, Analog Africa, and Vampi Soul. Over the past 20 years, he’s performed on stages across the United States, Europe, and Asia, captivating audiences around the world as an ambassador for Latin American music culture. His DJ sets breathe new life into forgotten records and deliver floor-shaking grooves that continue to have a global impact.
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-80b12f7c55673e1caf3c2b6e70dc00ad-1094×1263.jpg DJ Tropicaza One night only “El Lequio” event overview
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-929bd959723e1c5eb0aa71c702111ff9-960×1280.jpg On Monday, October 6th, we will be hosting “El Bar,” a bar where you can enjoy Ryukyu and South American cultures at every turn. El Bar is the first Okinawan bar to be ranked in “ASIA’S 50 BEST BARS” and ranked 80th in “ASIA’S 50 BEST BARS 2023.” Lequio will be hosting a special event, “LEGENDS AFTER DARK Sound & Mixology.” In addition to Discos Morelos and DJ Tropicaza, guest bartender Chris Hannah, co-owner and beverage director of the renowned American bar “Jewel of the South,” will perform alongside Latin music and cocktail legends from around the world. SARASA, ambassador for “Código 1530,” will also appear as a guest DJ. This will be a legendary night where you can enjoy the deep rhythms of authentic Mexican cumbia performed by legends and special cocktails from “Código 1530.” [Date and time] Monday, October 6, 2025 21:00 – 24:00 ［Location］ El Lequio 1F Asatoya Building, 1-3-3 Asato, Naha City, Okinawa Prefecture
@el_lequio_okinawa https://www.instagram.com/el_lequio_okinawa/
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-bca4b76bc84c78d393bbc1caf7cc095e-3900×2600.jpg ［Guest Bartender］ Chris Hannah (Jewel of the South) ［Special Guest DJ］ Discos Morelos, DJ Tropicaza “Guest DJ” SARASA (“Codigo 1530” Ambassador)
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-e75e6e51a30cafb6cfe1c453a0a1137f-2569×953.jpg 【Guest Bartender Profile】 ■ Chris Hannah Manolito and Jewel of the He is co-founder and partner of “Arnaud’s French 75 Bar” and also serves as beverage director at “Jewel of the South.” He spent 21 years bartending at the French Quarter in New Orleans, and over 14 years managing “Arnaud’s French 75 Bar,” which won the 2017 James Beard Award for Best Bar Program. In 2018, he co-founded the Cuban bar “Manolito” on Dumaine Street. In 2019, he opened “Jewel of the South” on St. Louis Street. He currently heads the bar there, and in 2022, he won the Tales of the Cocktail Best U.S. Restaurant Bar award for 2022, in the category of Best American Restaurant Bar. That same year, he also won the Best Bartender of the Year award from Tales of the Cocktail.
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-081fe12d8a0ccb4f6d6fad7f792a7892-407×499.jpg Chris Hannah In 2023, “Jewel of the South” was ranked in “WORDL’S 50 BEST BARS.” Under his direction, the cocktail program is contemporary yet deeply rooted in history. In 2024, Jewel of the South was once again named America’s Best Bar at the James Beard Awards. Image
URL: https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-b8de598de3f95c8304227b1b29ffe5d8-313×341.jpg 【Guest DJ Profile】 ■ SARASA He is an international DJ active not only in Japan but around the world. He has toured the globe, performing at venues ranging from the Louvre in Abu Dhabi to large-scale events like Ultra Music Festival, and his skills have garnered attention from music lovers worldwide. Drawing inspiration from his multicultural background, he boldly explores new sounds and genres, creating a diverse range of performances that transcend categories. In addition to his work as a DJ, he is also active in the fashion and food culture fields, and is recognized as one of Tokyo’s leading cultural figures. In 2024, he will become Japan’s first official ambassador for Codigo 1530. [Website] https://sarasa.world/ja/ [Instagram] @djsarasa https://www.instagram.com/djsarasa/
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-77730bffcba47abcb51aad9ddf184d00-2029×2333.jpg SARASA “Codigo 1530” Product Overview
https://prcdn.freetls.fastly.net/release_image/4201/361/4201-361-ca49edd972ccc41ca73f5df8ff50af22-2079×1209.jpg From left to right: “Código 1530 Blanco,” “Código 1530 Rosa,” “Código 1530 Reposado,” and “Código 1530 “Origine” “Código 1530” is a premium tequila brand founded in 2016 in Amatitán, Jalisco, a renowned tequila-producing region in central Mexico. It is based on a traditional recipe that has been passed down for centuries and developed with passion by local distillers. This is the only brand produced at Amatitan’s dedicated distillery, “Código 1530.” Made from 100% blue agave, it features a natural flavor thanks to traditional methods that eliminate additives (no sweeteners, flavorings, or colorings). To enhance its flavor and smooth texture, the agave is hand-harvested at the peak of maturity. Furthermore, the agave is aged in premium Napa Valley Cabernet wine barrels (French oak) (※1) rather than the commonly used American whiskey barrels, resulting in a unique and delicate flavor. In Japan, we offer four products: “Código 1530 Blanco,” which offers the rich flavor of unaged, carefully selected, fully ripe agave; “Código 1530 Rosa,” which is aged for one month and has a subtle pink hue and a light, floral aroma; “Código 1530 Reposado,” which is aged for six months and combines the purity of blanco with the elegance of the aging process; and “Código 1530 Origen,” which is aged for six years and praised by experts as “the most luxurious extra anejo tequila (※2).” All four have won awards at numerous spirits competitions and are highly acclaimed for their flavor. (※1) “Código 1530 Blanco” is unaged. (※2) Extra Añejo Tequila: The longest aging period among all tequila grades, aged for 36 months or more. *The “Codigo 1530 Original” is not included in this tour. About Pernod Ricard Pernod Ricard is a global leader in the spirits and wine industries, combining traditional craftsmanship with cutting-edge brand building and global distribution. The Group’s renowned portfolio of premium and luxury brands includes Absolut Vodka, Ricard (Pastis), Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet (Scotch whisky), Jameson (Irish whisky), Martell (Cognac), Havana Club (Rum), Beefeater (Gin), Malibu (Liqueur), Maison Mumm, and Perrier-Jouët (Champagne). The Group’s mission is to ensure the long-term viability of its brands. To achieve this, it positions its employees worldwide as ambassadors of a clear vision of conviviality and an inclusive culture, while maximizing the care for people and the environment. Pernod Ricard’s consolidated sales for fiscal year 2024 were €11,598 million. Pernod Ricard is listed on NYSE Euronext (ticker: RI, ISIN code: FR0000120693) and is a member of the CAC 40 and Euro Stoxx 50 indices. About Pernod Ricard Japan Co., Ltd. Since its establishment in 1990, Pernod Ricard Japan has sold alcoholic beverages, primarily group products, in domestic liquor stores and the duty-free market, achieving remarkable growth in alcoholic beverage sales in both the domestic and duty-free markets. Now, 35 years after its founding, Pernod Ricard Japan has an outstanding portfolio in the spirits and wine sector and continues to develop as a leading company in Japan. 【Contact Information】 Pernod Ricard Japan Co., Ltd. [TEL] 03-5802-2756 [WEB] https://www.pernod-ricard.com/ja/locations/japan
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