Artistic flowers commemorating our third place award at the
International Flower Competition held in the Loire region of France, the capital of roses, are now available in our online shop!
Daiichi Gardening Co., Ltd. Press release: September 18, 2025 To Members of the Press Artistic flowers commemorating our third-place award at the International Flower Competition held in the Loire Valley, France, the capital of roses, are now available in our online shop! ~Special French-themed flower gifts now on sale in limited quantities~ Daiichi Engei Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Katsuji Yamamura; Mitsui Fudosan Group), which operates a flower and greenery business, will be selling a flower gift series exclusively available through its online shop to commemorate its third place win at the Art Floral International Competition 2025, held in the Loire region of France in July 2025.
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https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-c267f30364d71113e3ca74ab7374d6b2-1417×945.jpg ■What is the Art Floral International Competition?
https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-5fd3692b49c182991aa4ccf5d69bb7d1-3900×2925.jpg Members of Japan’s Daiichi Engei Team Set in Douai-en-Ange, a village in the Loire region of France famous for its rose production, the festival was founded in 1989 as a place to test the potential of young flower artists. Today, it plays an important role as a stepping stone for flower artists, primarily in Europe, and is an international competition where representatives from each country compete against each other on artistic and decorative skills. This year, 12 countries participated. The venue was a cave that served as the village’s cave dwellings until the 19th century. Participants were assigned a plot of land by lottery within the vast cavern, where they had to create a large-scale floral art piece using 1,000 fresh roses. This year’s theme was “Roses and Comics.” Each country competed on artistic merit and decorative ability, completing their work over two days. *Press release: “Daiichi Engei Team, representing Japan, wins 3rd place in the world! At the Art Floral International Competition 2025, a global flower competition held in the Loire region of France, the city of roses, the judges praised the team’s “skills as number one.” ■Artistic flowers designed by members of the Japanese national team 1. Fresh flower arrangement designed by Mitsufumi Arai
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https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-2af9c5302b144c2d0ba7fd8ed7c093ea-750×750.jpg After seeing Claude Monet’s “Water Lilies, Green Harmony” and “Blue Water Lilies” at the Musée d’Orsay, Arai felt a strange sensation, as if he had wandered aimlessly through the gardens of Giverny, where Monet spent the last years of his life. This arrangement pays homage to these paintings, creating an elegant and fantastical atmosphere. Price: ¥55,000 (tax included) Sale begins: Thursday, September 18th Height: Approximately 40cm Width: Approximately 50cm 2. Preserved Flower Arrangement Designed by Mitsufumi Arai
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https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-3a3de88649a3b6ae1918cba69237ce11-750×750.jpg Among the artworks in museums, there are works that make you stop and stare, unable to let go. For Arai, Odilon Redon’s “Tree with a Yellow Background” was just such a painting. This preserved flower
arrangement pays homage to the hazy, dreamlike atmosphere of the painting. Sale price: ¥71,500 (tax included) Sales start: Thursday, September 18th Height: Approx. 38cm Diameter: Approx. 35cm 3. Arrangement designed by Natsumi Kumei
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https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-8863341323a484097c9899c4a030bdfa-750×750.jpg The venue for the World Championships, Douai-en-Ange, France, is the city of roses. This arrangement is like a snapshot of a scene of elegant purple flowers blooming, a scene that particularly impressed Kumei. It depicts beautiful flowers in harmony with the stone town. Sale price: ¥55,000 (tax included) Sales start: Thursday, September 18th Height: Approximately 50cm Width: Approximately 45cm 4. Bouquet designed by Toru Ichimura
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https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-5890b58605d0a4afbdff0f3a435ac34a-750×750.jpg A bouquet created based on the world view of the third-place winning entry. Ichimura says that the experiences and works he created at the tournament, where he competed with his teammates, are still vividly etched in his mind. He expressed those passionate feelings in a vibrant orange bouquet. Sale price: ¥55,000 (tax included) Sales start: Thursday, September 18th Length: Approximately 50cm ■Profile
https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-0d7e09f48481e8685ca3cb3ab61a0235-1893×1893.jpg Mitsushi Arai A top designer who won the Prime Minister’s Award at the Japan Cup, which determines the best florist in Japan. As one of Japan’s leading flower designers, he is active in a wide range of fields, including demonstrations and workshops both domestically and internationally.
https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-d3929200c9e47d8e71e6ae62ece67e5d-3900×3900.jpg Natsumi Kumei She holds a Dutch Flower Arrangement (DFA)
certification, a nationally certified qualification in the
Netherlands. She has worked as a wedding flower coordinator for over 10 years, working in guesthouses and hotels with a large clientele of fashion-conscious generations.
https://prcdn.freetls.fastly.net/release_image/28146/310/28146-310-8c4e3f95b5c21ff058ee166c2a4aeb39-3900×3900.jpg Toru Ichimura Manager of Isetan Shinjuku. From an early age, he was exposed to the flower arranging practiced by his mother and
grandmother, which sparked his interest in flowers and led him to aspire to become a florist. He won the gold prize at the Victory Bouquet Design Contest. ■Sales channel for artistic flowers designed by members of the Japanese national team
https://www.daiichi-engei.co.jp/category/ARTFLORAL/ ■About the Art Floral International Competition 2025 This international flower competition is held during the Rose Day festival, which has been held since 1959 in Douai-en-Anjou, one of France’s leading rose-producing regions. During the Rose Day festival, more than 500 varieties of roses are exhibited in a cave and open to the public. This competition also contributes greatly to social activities, such as supporting children with disabilities. Every year, the Flower Art Award in TOKYO MIDTOWN is held as a qualifying tournament for the Japanese national team. https://www.journeesdelarose.com/ ■Daiichi Engei Co., Ltd. Overview Daiichi Engei is a Mitsui Fudosan Group company that has been serving flowers and greenery for 127 years. Its wide-ranging business includes sales of products to individuals and corporations through stores and online shops, wedding flower arrangements, urban greening for office buildings and commercial facilities, landscaping and maintenance of parks and gardens, and seasonal spatial decoration. Daiichi Engei will continue to strive to create a rich, vibrant, and sustainable society surrounded by flowers and greenery. Address: Mitsui & Co. Global Logistics Katsushima Building No. 20, 1-5-21 Katsushima, Shinagawa-ku, Tokyo Representative: President and CEO, Katsuji Yamamura Founded: 1898 (established in 1951) Capital: 480 million yen Shareholder: Mitsui Fudosan Co., Ltd. (100%) URL: https://www.daiichi-engei.jp/ Official Facebook:
https://www.facebook.com/daiichiengei/ ■About the Mitsui Fudosan Group’s Sustainability Based on the “&” philosophy of “creating new value through coexistence, coexistence, and co-creation, and continuing to take on new challenges,” the Mitsui Fudosan Group views “creating social value” and “creating economic value” as two wheels of a cart. Creating social value leads to creating economic value, and we hope to use that economic value to create even greater social value. When we formulated our new Group Management Philosophy in April 2024, we identified six “GROUP MATERIALITY (priority issues)”: “1. Contributing to industrial competitiveness,” “2. Coexistence with the environment,” “3. Health and vitality,” “4. Safety and security,” “5. Diversity and inclusion,” and “6. Compliance and governance.” We will address these material issues through our core business and contribute to sustainability. [Reference] ・”Formulation of the Group’s Long-Term Management Policy”
https://www.mitsuifudosan.co.jp/corporate/innovation2030/ ・“Group materiality” https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality/ ・“& EARTH for Nature”
https://www.mitsuifudosan.co.jp/business/development/earth/for-nature/ 《Press Inquiries Regarding This Matter》 Daiichi Engei Co., Ltd. Brand Promotion Department, Yanaka Tel: 03-6404-1501 / Email:
info_pr@daiichi-engei.co.jp For more information about this release Press release attachments