[SoftBank Corp.] SoftBank’s latest TV commercial in the Shiroto family series, “The Shiroto Family: Surprised…” airs nationwide starting Friday, September 19, 2025. SoftBank Corp. Press Release: September 19, 2025 To Members of the Media SoftBank’s latest TV commercial in the Shiroto family series, “The Shiroto Family: Surprise…,” will begin airing nationwide on Friday, September 19, 2025. Yuno Nagao and the Shirato family are so surprised they travel around the world!? Takahashi Hikaru makes her first appearance in a SoftBank commercial! In the interview, Nagao talks about what she wants to do when she turns 17, and Ueto and Nagao announce this year’s “Autumn of XX”!
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https://www.softbank.jp/iphone/ No payment required for up to 36 device payments! SoftBank is currently offering the “New Special Support ” program, which allows you to purchase the latest iPhone at a discount. “Shin-Tokusuru Support ” is a program that allows you to purchase an eligible model in 48 installments, apply for the benefit from the 13th or 25th month onwards*1, and have SoftBank Corp. collect and assess the device by the end of the following month. By paying the “Benefit Usage Fee,” you will no longer be required to make future installment or installment payments for the device*2. With
“Shin-Tokusuru Support ,” if you meet certain conditions, you can choose between Benefit A, which allows you to avoid paying the device price for up to 36 installments, or Benefit B, which allows you to avoid paying the device price for up to 24 installments*3, for all eligible models. To receive Benefit A, you must be subscribed to the “Anshin Hosho Pack” from the time of device purchase until the application for the benefit is completed, and you will be required to pay an “Early Access Fee” in addition to the “Benefit Usage Fee.” This program is available regardless of whether you have a SoftBank line contract or not. ● The device must be collected and appraised in accordance with our specified conditions by the end of the month following the end of the month following the application for the benefit. ●If the appraisal conditions are not met, depending on the condition of the device, you may be required to pay up to 22,000 yen*5 (tax-exempt) in addition to having the device returned, or you may not be able to use the benefit. ●If you use Benefit A, you must subscribe to the Anshin Warranty Pack Service*4 (monthly fee of up to 1,980 yen/month*5). ● The amount of the benefit usage fee and early use fee varies depending on the model, capacity, timing, contract type, etc. ● The amount of the installment payments (payments) may vary depending on the model, timing, and contract type (new/transfer/model
upgrade/model only purchase) purchased. *1 The start date for accepting applications may vary depending on the application status. You can check the start date for your benefits on My SoftBank, etc. *2 The amount that does not require payment varies depending on when the customer uses the benefit. *3 Benefit A does not apply to models not covered by the “Anshin Warranty Pack.” *4 The Anshin Guarantee Pack Service will not be automatically canceled until the appraisal is complete. *5 Prices are as of September 19, 2025. The prices for the benefit usage fee, early usage fee, and Anshin Guarantee Pack Service are subject to change. ◇Details of “New Tokusuru Support (Plus)” https://www.softbank.jp/mobile/products/new-tokusuru-support-plus/ ■Filming Anecdotes ◇Mr. Nagao livens up the set with his outstanding expressiveness and presence In this scene, Nagao exclaims in surprise, “Whaaaaat?” the moment he hears the secrets of the new iPhone 17 Pro. Nagao stretches his arms and legs straight out and jumps backwards, acting with great realism in response to the staff’s signals. His tenacious dedication until he was satisfied with the performance was very impressive, and the staff warmly watched Nagao’s every move. ◇ A scene featuring Ueto and Nagao in perfect sync Before filming the scene where Ueto exclaims in surprise, she asks Nagao, who has already filmed the same scene, what kind of expression and gesture he made. Nagao demonstrated on the spot, and they shared their acting image with each other. During the actual performance, their voices and actions were perfectly synchronized from the first take, and the cut where they both shout “Otoku!!” was also approved in the blink of an eye. Furthermore, in the scene where Nagao suddenly stops while flying and whispers the secret of the “iPhone 17 Pro,” Ueto gives advice on the timing of stopping and how to move smoothly. Nagao used her advice to perform naturally, and at the end, Ueto even praised him with a thumbs up. ◇ Takahashi’s innocent demeanor warms the heart even in his first appearance Takahashi plays a SoftBank shop crew member in this commercial, marking his first appearance in a SoftBank commercial. In between camera setups, Nagao reenacted the flying shot that had just been shot, using gestures to say, “This is how we shot it,” to which Takahashi nodded, “I see,” and offered words of encouragement to Nagao, saying, “I thought (the action) might be tough.” Takahashi was naturally drawn in by Nagao’s innocent demeanor, which instantly lightened the mood, and the conversation continued with comments such as, “The Shirato family commercials have been on the air since before Yuzuno was born, haven’t they?” ◇ Taking on the challenge of compositing acting, which requires imagination and acting ability When filming the scene where the robot circles the Earth and returns to its original location, the director instructed me to “move as if it were being pushed back by a balloon after being launched.” Higuchi, Dante, and Nagao all attempted their acting while imagining a wall of balloons that doesn’t actually exist. Immediately after the first take, Higuchi muttered, “I wonder if these movements are okay,” and asked Dante for his approval. Nagao, on the other hand, suggested, “Maybe I should be a little more exaggerated,” and “But then it might end up sounding like a musical.” When they performed dance-like movements on the spot, their excitement rose, with them saying, “This is getting more and more fun,” and the set was filled with smiles. ◇The Shiroto Family and Nagao’s Amusing Surprise Action The scene in which the members of the Shiroto family are startled and fly backwards one after another is a highlight, showcasing the unique personalities of each member’s performance. Ueto, who was the first to try it, screamed “Eeeeeh!!” and threw her arms up high while lifting her feet in the air, putting on a powerful performance that made it seem as if she was really being sent flying. Next up, Higuchi shook her arms and legs in surprise, letting out an “Ahh!!”, and, coupled with the natural movement of the bag that the staff had suspended on a wire, she smiled and said, “The bag was putting on a great performance (laughs).” Dante also drew laughter from those around him with his comical performance, widening his eyes and opening his mouth as he said “Eeeeeh!!”. At the end, Nagao was filmed screaming “Eeeeeh!!”. During the performance, Nagao was surprised by the strong wind that made his hair stand on end, saying, “What a strong wind.” ■Interview with Aya Ueto and Yuno Nagao –Please tell us your impressions of the commercial shoot. Nagao-san: How was it? Ueto-san: It was against a green screen (laughs). 【Nagao-san】: Hahaha, I said it. NG, NG, nothing, nothing. 【Ueto-san】: That’s right. We went on location. 【Nagao-san】: Yes, we did. It was really hot. [Ueto]: Yuno-chan was being sent flying around at high speeds. Did that feel good? [Nagao]: I felt like I had traveled around the world. I could see the ocean. [Ueto-san]: It was fun, wasn’t it? [Nagao-san]: We’re really lying right now (laughs). [Ueto]: The shoot had a pretty impressive tempo, with a lot of cuts, and it felt like it moved along at a rapid pace. [Nagao]: We all had a blast shooting together, and it was a lot of fun. [Ueto]: I’m looking forward to seeing the finished product.
–With the new iPhone 17 being released, what do you want to do when you turn 17? 【Nagao-san】: I’d like to try traveling solo. “The” solo trip. Let’s add “the” (laughs). I’d like to travel and decide everything myself, like what meal to eat and where to go. 【Ueto-san】: That’s amazing. Aren’t you lonely? 【Nagao-san】: It might be a little lonely, but I’d like to try the “quintessential” solo trip at least once. 【Ueto-san】: I’ve never wanted to travel alone. 【Nagao-san】: Why? [Ueto]: Because it’s lonely. I want to be able to say things like, “This is delicious!” or “This view is beautiful!” with someone. I can’t enjoy it alone. [Nagao]: I’d like to take pictures of various places and show them to my family. [Ueto-san]: So grown-up.
[Nagao-san]: Thank you. I’m so happy. –Have you ever traveled solo, Ueto-san? 【Ueto-san】: No. I’m embarrassed to admit this, but I don’t like being alone. I think I’ll be lonely forever, so I want to go with someone. Yuno-chan, let’s go together. 【Nagao-san】: Let’s go! 【Ueto-san】: Will you drive? 【Nagao-san】: I’ll drive. [Ueto-san]: Once I’m over 20, can Yuno-chan drive the camper van and take everyone in the Shiroto family on a trip? [Nagao-san]: Then, let’s go with Dante-san, Higuchi-san, and all the staff. 【Ueto-san】: It’ll be a long location bus ride, but can you go? 【Nagao-san】: Yes, I can. It’ll be fine. 【Ueto-san】: I don’t mind taking the train. I’d love to go on location with you. –Autumn brings many things, such as appetite, art, reading, and exercise, but what does autumn mean to you two? [Ueto]: In autumn, I want to eat lots of pears, which I love. I want to eat pears forever. It’s the autumn of pears. 【Nagao-san】: I really liked the shoes I wore when I appeared in a musical, so I asked my mom to help me get some, so this fall is the season for fashion and style. 【Ueto-san】: That’s great! I’ve discovered my love for fashion. 【Nagao-san】: I want to hold a fashion show at home. 【Ueto-san】: Oh, you like shoes. 【Nagao-san】: I love both shoes and fashion.
[Ueto-san]: Fashionable people have fashionable shoes. ■New TV commercial overview Title: “The Shiroto Family’s Surprise…” (30 seconds) Cast: Aya Ueto, Kanako Higuchi, Dante Carver, Shiroto Family Dad, Yuno Nagao, Hikaru Takahashi Broadcast start date: 2025 Friday, September 19th Broadcast area: Nationwide Video URL: “The Shiroto Family is Overwhelmed…” (30 seconds) https://youtu.be/6UqULTkBG2M ■Interview and Behind-the-Scenes Video Overview Cast: Aya Ueto / Kanako Higuchi / Dante Carver / Father of the Shirato family / Yuno Nagao / Hikaru Takahashi Release date and time: Friday, September 19, 2025, midnight Public site: Softbank official YouTube channel https://youtu.be/feqwKRYeSls ■制作スタッフ CD：澤本嘉光 CM planner: Shinpei Mizumoto, Rei Hanada, Kenichiro Tanaka Copywriter: Hirokazu Ueda AD: Yoshiyuki Imoto BP: Takashi Oda, Michiji Nishizaki, Yusuke Takakuwa, Yusuke Seki, Yi Zi CP: Hisao Rei Hayashi Producer: Mamoru Inagaki, Hayato Taniguchi Production Manager: Ayaka Kido Director: Seyama Iseda Photographer: Yoshinobu Yoshida light man : Masanari Oike Art designer: Ayako Ono Stylist: Ikuko Matsutake (Aya Ueto), Atsuko Saeki (Kanako Higuchi), Yoshie Masui (Dante Carver/Father), Natsuki Ozawa (Yuzuno Nagao/Hikaru Takahashi/Subcast/Extra) Hair and makeup: Keiko Nakatani (Aya Ueto), Yukei Fujigaki (Kanako Higuchi), Shinji Hashimoto (Dante Carver/Yuzuno Nagao/subcast), Naota Imuta (Hikaru Takahashi), Kenji Sato (extra) Offline editor: Kyohei Isobe Online editor: Emu Shiragaki Mixer: Ken Takahashi SE: Masumi Takino Animal Production: Kie Iga Casting: Teiko Ueshiba, Mika Kudo (subcast)