HERALBONY products are now available as a hometown tax return gift in Morioka City, Iwate Prefecture! Applications will begin on September 19th at Furusato Choice. Image
URL: Heral Bonnie Press release: September 19, 2025 To Members of the Press HERALBONY products are available as a hometown tax return gift in Morioka City, Iwate Prefecture! Applications will open on Furusato Choice from September 19th. Enjoy a donation experience that supports the future of the local community along with gifts that will brighten your daily life. HERALBONY Co., Ltd. (hereinafter “HERALBONY”) and TrustBank Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Oi), which plans and operates “Furusato Choice,” one of Japan’s largest comprehensive hometown tax donation websites, have entered into a partnership. Starting Friday, September 19, 2025, Trust Bank (hereinafter referred to as “Trust Bank”) will begin offering HERALBONY’s in-house brand “HERALBONY” products (5 types of scarves, 7 types of ties, and 5 types of handkerchiefs) as gifts for hometown tax donations to Morioka City, Iwate Prefecture. HERALBONY has put down roots in Morioka City and aims to create a culture that will continue for the next 100 years. Through this initiative, HERALBONY will create opportunities for donors to encounter art by distinctive artists, foster a society where people respect each other while accepting differences, and foster a platform to widely spread the appeal of Morioka. Donations will begin in advance on “Furusato Choice.” ■Background to the adoption of hometown tax donations HERALBONY has been working to create new value for local communities and society through art, showcasing the works of artists with disabilities. Meanwhile, Morioka City faces the issue of the discrepancy between the actual amount of donations received and the amount of donations lost through the hometown tax system. The city is facing a challenge: strengthening promotion by developing return gifts unique to Morioka, promoting the city’s appeal, and increasing the number of donors. In light of this situation, HERALBONY opened its flagship store, “HERALBONY ISAI PARK,” in Morioka City’s only department store, Parc Avenue Kawatoku, in March of this year. The number of tourists from outside the prefecture visiting Morioka to visit ISAI PARK is increasing, generating new economic benefits. In light of this background, HERALBONY products have been selected as gifts in return for Morioka City’s hometown tax donation program. ■Future developments HERALBONY’s unique business model fosters local diversity and provides a sustainable system for paying artists with disabilities. As HERALBONY grows as a Morioka-based brand, we hope to widely promote the city’s new appeal and increase donations through hometown tax payments.
https://prcdn.freetls.fastly.net/release_image/39365/463/39365-463-8069e5bf619be04d90c538cd2412c116-2000×2000.jpg
https://prcdn.freetls.fastly.net/release_image/39365/463/39365-463-47f7ee7325a5daed597bff9be8e255e6-2000×2000.jpg ▲ Suzuki Kodai’s “Aspirations – Taking on a New Challenge, the Year of the Man” scarf
https://prcdn.freetls.fastly.net/release_image/39365/463/39365-463-b1cee27e858ed19a86f6ffca043657bf-2000×2000.jpg ▲ Taisuke Kinugasa’s “Let’s Go to Africa” handkerchief
https://prcdn.freetls.fastly.net/release_image/39365/463/39365-463-8acd724437d2adc9fcab5b3f903980fd-3900×3900.jpg ▲The product will be carefully wrapped and delivered (the photo shows a tie box) ■Reward Details Listing start date: Friday, September 19, 2025 – Donations will be accepted one week in advance on Furusato Choice. Donation acceptance site: Furusato Choice, etc. Gift Name: 5 types of scarves, 7 types of ties, and 5 types of handkerchiefs from “HERALBONY” Provided by: Morioka City ■List of featured artists and works “(Untitled) (Blue)” Midori Kudo “(Untitled) (Circle)” by Sanae Sasaki “(Untitled) (Corner)” by Sanae Sasaki “Numbers” by Satoru Kobayashi “Wind Rondo” by Minami Takahashi “Let’s Go to Africa” by Taisuke Kinugasa “Word Processor” by Michiyo Yaegashi “(Untitled) (House)” by Kiyoshi Yaegashi “Maze” by Yu Takada “Aspirations: Taking on a New Challenge, a Man of the Year” by Hiroo Suzuki “Apple Bouquet” by Yuh Mitani “Ballad of Youth” by Keisuke Mori “Venetian Fruit Boat” by Hiroshi Yoshida “Kaede’s Snip Snip” by Kaede Wajima *In no particular order ■Comment from Fumito Matsuda, Representative Director and Co-CEO of HERALBONY
https://prcdn.freetls.fastly.net/release_image/39365/463/39365-463-dd6a706ce0ae4abd9be37aef94c7f7f0-1800×2700.jpg We are honored that HERALBONY products have been selected as a gift in return for Morioka City’s hometown tax donation. From our home base in Morioka, we have continued our challenge to bring the works of artists with disabilities to society. We are delighted that through your donation, more people will be able to experience the charm of Morioka and the unique qualities of its artists. We hope that your hometown tax donation will encourage you to visit Morioka and experience the near-future that HERALBONY is aiming for. We look forward to seeing you in Morioka! HERALBONY will continue to spread its uniqueness from Morioka to the rest of Japan and the world, expanding the
possibilities of the region and contributing to the realization of a sustainable society.
【Overview of HERALBONY Co., Ltd.】 With the mission of “Let your unique style shine,” HERALBONY is a creative company that aims to change the image of disabilities and create a new culture centered on welfare. The company has built a sustainable business model by managing over 2,000 artworks by artists with disabilities as IP licenses and paying fair royalties. It operates its own brand, “HERALBONY,” and engages in a variety of art-focused businesses, including co-creation with companies, creative planning and production, employee training programs, and hosting the international art award, “HERALBONY Art Prize.” In July 2024, the company established its first overseas subsidiary, “HERALBONY EUROPE,” in Paris, France. Company name: HERALBONY Co.,Ltd. Address: 2-38 Kaiunbashi Dori, Morioka City, Iwate Prefecture (Head Office), 2-5-16 Ginza, Chuo-ku, Tokyo 104-0061 Gintomi Building 3F Reception (Tokyo Office) Representatives: Takaya Matsuda, Fuminori Matsuda Corporate website: https://www.heralbony.jp Online store: https://store.heralbony.jp/ 【Trust Bank Co., Ltd. Overview】 Our vision is to “create independent and sustainable communities.” Founded in April 2012, we launched “Furusato Choice,” Japan’s first comprehensive hometown tax donation website, in September of the same year. As of October 2012, the site accepts applications from over 1,700 municipalities, accounting for
approximately 95% of the country’s total, and offers over 760,000 thank-you gifts (as of October 2012), making it one of Japan’s largest hometown tax donation sites. In November 2018, the site formed a group with Change Co., Ltd. (now Change Holdings Co., Ltd.), a company on the Tokyo Stock Exchange Prime Market, and entered the public tech business. In September 2019, the site released “LoGo Chat,” a business chat service for municipalities, and in March 2020, the site released “LoGo Form,” a no-code electronic application tool. In October 2011, the site launched “Meibutsu Choice,” an e-commerce site selling local animals. The site also operates a local currency business to promote local economic circulation, and a business supporting local social business operators funded by dormant deposits and other sources of funding. *No. 1 in the number of municipalities accepting applications and the number of thank-you gifts listed (as of October 2024, according to JMRO) Request for copyright notice for art data: All image data of artworks published in this document are valuable works of the copyright holders. When using these photographs, please be sure to include the title of the artwork and the name of the artist.