Harumeku, an information magazine for women in their 50s and up, collaborates with BS Asahi’s “Gin no Marche” to promote lifestyles for adult women!
BS Asahi Co., Ltd. Press release: September 20, 2025 To Members of the Press “Harumeku,” an information magazine for women in their 50s and older, has collaborated with BS Asahi’s “Gin no Marche”! Providing lifestyle information for adult women! Aging care and fashion advice, plus a glimpse into Karen Kirishima’s life at home in Hayama! A comment has also arrived from Mayu Tsuruta! [BS Asahi] Broadcast Monday, September 28th, 6:00 PM – 6:54 PM
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(Photo from left) Left: Miki Chigaya, Center: Tsuruta Mayu, Right: Yamaoka Asako ■Harumeku Generation = Proposing an exciting lifestyle for women in their 50s and above! “Gin no Marche,” a project currently airing on BS Asahi that features seniors, and “Harumeku,” a magazine that provides information to make everyday life more enjoyable, with the theme of “supporting women in their 50s and older to live better lives.” The combination of “Gin no Marche” and “Harumeku” has resulted in the creation of a lifestyle information program aimed at women who want to “stay active and enjoy their own lifestyles even as they age.” Multifaceted actress Mayu Tsuruta, total beauty designer Chigaya Miki, and Harumek magazine editor-in-chief Asako Yamaoka will discuss fashion and lifestyle for the Harumek generation, or women in their 50s and older. Additionally, beauty journalist Kayoko Amano, who is making waves as a miraculous 68-year-old, will offer advice on anti-aging care and various beauty methods for maintaining beauty as you age! The video will deliver a variety of exciting information for adult women, including a segment in which mother-daughter duo Kawabe Sachiko and Miki Chigaya, whose popular Harumeku serializations include coordinating the fashion and hair and makeup of Harumeku reader models to create a stylish transformation, and a segment in which we visit the home of Kirishima Karen, who enjoys a wonderful life in a renovated Japanese house in the naturally rich Shonan/Hayama area, and get a glimpse of her sophisticated lifestyle. ■ Coordinate hard-to-wear items into sophisticated, adult casual looks! Karen Kirishima opens up about her Hayama home! Don’t miss the tasteful interior, furniture, accessories, and tableware! The first half of the video reconstructs the beauty, fashion, and lifestyle information featured in Harumeku from the program’s unique perspective. Kawabe Sachiko, known for her popular series “How to Look Like a Madam,” along with her daughter, Miki Chigaya, offer comprehensive fashion and hair and makeup advice to a Harumeku reader model in her late 50s. She changes her hair, makeup, and styling to match her desire for a “smart casual” look befitting a mature woman! It’s packed with techniques that even the Harumeku generation can learn from! Don’t miss the transformation they achieve with adult makeup and hair styling! In the second half of the program, we visit Karen Kirishima’s home in the nature-filled Hayama, where she renovated a Japanese-style house and enjoys a wonderful lifestyle. We’ll learn about her tasteful lifestyle, including the interior design, furniture, and tableware she chooses. Living surrounded by greenery on a hill overlooking the sea, Karen guides us through a space that blends nostalgia with modernity. Surrounded by furniture and accessories from around the world, this exotic Japanese-style house in Hayama exudes a charming atmosphere, and we’ll be captivated by the life of Karen Kirishima, who lives with her beloved dog. ■Mayu Tsuruta comment Q: Please tell us your thoughts after finishing the recording. “This was my first time meeting you all, and it was so much fun talking with people of my generation about the keyword ‘Harumeku.'” Q: Did you gain any new insights from talking with everyone? “I felt that everyone lived their life in their own way. The Harumek generation has established themselves, so they each have their own style and are able to accept each other as wonderful people. I thought that kind of mutual respect was wonderful.” Q: Please give a message to our viewers. “Now that you’re at an age where you can freely do what you enjoy and what you love, I want to tell you to just go for it! You only live once, so if you don’t do it now, when will you? (laughs) It’d be great to look back and think that you had a fun life. So don’t be afraid, it’s okay to reward yourself. Growing older and happier doesn’t mean being selfish. When a mother is radiant, the whole family becomes radiant, too. I think it’s also important in terms of lighting a warm light in the home.” I hope that this message will reach everyone through this program.” Program Overview [Program Name] “Harumeku Style: Recipes That Will Excite Adult Women with Gin no Marche” [Broadcast Date and Time] Monday, September 28th, 6:00 PM – 6:54 PM Broadcast [Broadcasting Station] BS Asahi [Cast] Mayu Tsuruta (Actor) Chigaya Miki (Total Beauty Designer) Asako Yamaoka (Editor-in-Chief of “Harumeku” Magazine) Kayoko Amano (Beauty Journalist) [Segment Appearance] Karen Kirishima Sachiko Kawabe (Total Beauty Creator) Kayoko Amano (Beauty Journalist) [Copyright] BS Asahi [Producer] Yukiko Sakaguchi (BS Asahi)
[Copyright] When using program photos, please include the notation “(C)BS Asahi.” [Official website]
https://www.bs-asahi.co.jp/halmek-style/
