“Original Kabuki x Projection Mapping” from Shonai, Yamagata Prefecture, to be performed at the Osaka Kansai Expo [PEACE DAY 2025 @ Osaka Kansai Expo] September 21st (Sun). AddWill Inc. will be in charge of producing the video for the original Kabuki performance.
AddWill Inc. Press Release: September 21, 2025 “Original Kabuki x Projection Mapping” from Shonai, Yamagata Prefecture, will be performed at the Osaka Kansai Expo [PEACE DAY 2025 @ Osaka Kansai Expo] September 21st (Sun). AddWill Inc. will be in charge of producing the video for the original Kabuki performance. ~Combining traditional Japanese performing arts with technology to create a new theatrical experience for the world~
https://prcdn.freetls.fastly.net/release_image/142279/1/142279-1-2bf9a5288b00e0ecea36edc33e3a23d2-2350×1289.jpg
https://prcdn.freetls.fastly.net/release_image/142279/1/142279-1-7bb8eedd45fa9a96488b3aa4209ddf14-2331×1318.png Tsuruoka City, Yamagata Prefecture From a past performance at Zenpoji Temple
https://prcdn.freetls.fastly.net/release_image/142279/1/142279-1-632034fd553ed05cdd98f15c7817df40-2355×1319.png 【Creating Added Value Through Regional Cultural Resources and the Latest Technology】 Our projection mapping business is based on the business philosophy of creating added value through the latest technology for the natural landscapes and historic traditional cultures that each region is proud of, assets that Japan wants to pass on to future generations, and communicating them to the world in new ways. Past Performances of Original Kabuki x Projection Mapping • Shonai Shrine Cherry Blossom Festival (First production in 2023) • “Ryujin no Namida” @ Kamo Aquarium Event Performance (2023) • Zenpoji Temple Special Performance (2024) • Tsuruoka Shinkin Bank 100th Anniversary Ceremony Performance (2025) ■ Performance Content “The performance involves sealing the world’s misfortunes and disasters in a vessel using the Kabuki technique of ‘aragoto’ and drinking them all up.” 【Features】 ■Motif The film incorporates cultural resources from the Shonai region of Yamagata Prefecture into its visual expression. Incorporating numerous local cultural symbols, such as the “Five-Story Pagoda of Mt. Haguro” and the “Great Torii Gate of the Three Mountains of Dewa,” the film seeks to achieve both regional and universal expression. ■Production Making the most of the vast spatial
characteristics of the EXPO Hall “Shine Hut,” we produced a video to be projected across the entire venue (floor, ceiling, stage, floor walls, and large screen). We have created an immersive experience in which the images are linked to multiple projection surfaces and the movements of the performers are synchronized with the projection mapping. Representative comment
https://prcdn.freetls.fastly.net/release_image/142279/1/142279-1-bca8610071760280a3fb0c0acce765a9-1307×1312.jpg AddWill Inc. Representative Director Yu Takeda We are thrilled to be able to present this original kabuki x projection mapping piece as content originating from Shonai, Yamagata Prefecture, at the upcoming Osaka-Kansai Expo. We believe that this production embodies our ongoing pursuit of “implementing excitement and surprise.” We hope that by creating a new immersive experience that combines traditional performing arts with the latest video expression technology, we can help promote Japan’s traditional culture to the world. [About AddWill Co., Ltd.]
https://prcdn.freetls.fastly.net/release_image/142279/1/142279-1-a719a4a30e17afc8d2bc46c4e8f2a334-910×540.png Mt. Haguro 2022/2023/2024
https://prcdn.freetls.fastly.net/release_image/142279/1/142279-1-18c85e9a65b5f39464e13944748fbf6f-924×550.png Tamasudare Falls 2021
https://prcdn.freetls.fastly.net/release_image/142279/1/142279-1-8de1e6f9c098ac87498f7734737e09c9-1201×630.jpg Kunimiyama Gyokusendera 2021/2022
https://prcdn.freetls.fastly.net/release_image/142279/1/142279-1-386271a211236660f848d149964339e6-2048×1324.jpg Shonai Wind and Earth Museum ART & MARCHE Exhibit: Waterfall of Life AddWill Inc. is an entertainment production company that handles everything from planning and production to system development, PR, and customer acquisition. Our strength lies in our ability to handle all the elements necessary for entertainment, including projection mapping, stage lighting production, mystery-solving content
production, and even building experience systems using LINE. One of our most notable initiatives is the mystery-solving event “The Red Panda Detective and the Secret of the Clock Tower,” where we produced everything in-house, from planning and design to video production, system implementation, and public relations and advertising
strategies. Despite being the first tour to be held, it attracted 3,000 people in Yamagata Prefecture and received a high rating of 9.0 out of 10 in a participant survey, indicating an average willingness to recommend. 【Representative career】 2015 Graduated from Yamagata Prefectural Tsuruoka Technical High School Information Department Graduated from Kanazawa Institute of Technology, School of Information Frontier Studies, in 2019. Joined Cyber Buzz, Inc. as a systems engineer in 2019. Returned to Yamagata Prefecture in 2020 and founded AddWill, Inc. 【Major Achievements】 ■ Projection Mapping Business Achievements • Tohoku Epson Corporation 40th Anniversary Ceremony Video Production • Tamadare Falls Projection Mapping Event Production • Projection onto Mt. Haguro’s Five-Story Pagoda and Suga Falls • Kamo Aquarium “Ryujin no Namida” Event Projection Mapping • Direction and projection mapping video production for Tsuruoka Chuo High School’s “Silk Girls Collection 2024” • Numerous other lighting and production projects ■ Experience-based entertainment business track record • “The Red Panda Detective and the Mystery of the Vanished Jomon Goddess” (2024), a collaboration project with Funagata Town, Yamagata Prefecture • “The Great Museum Escape” (2024) • “The Red Panda Detective and the Secret of the Clock Tower” (2025) 【Company Profile】 Company name: AddWill Co., Ltd. Representative: Representative Director Yu Takeda Location: Sakata City, Yamagata Prefecture Established: August 2020 Business: Entertainment business, projection mapping production, web production business Company website: https://addwill.tech/ Press Contact Email：yu.takeda@addwill.tech TEL: 090-8614-2545 Representative Director Yu Takeda *For interviews, materials, etc. regarding this matter, please contact the above address.