A fluffy and large “Hengao” appears in Shinjuku! Large-scale advertisement for the picture book series “Bread Thief”
KADOKAWA Co., Ltd. Press release: September 22, 2025 To Members of the Press A fluffy and large “Hengao” appears in Shinjuku! Large-scale advertising for the “Bread Thief” picture book series Celebrating the publication of the latest work, “The Bread Thief and the Sweets Prince,” from September 22nd KADOKAWA Corporation (Chiyoda-ku, Tokyo) has displayed a large advertisement in the Metro Promenade underground at Shinjuku Station to commemorate the publication of the picture book “The Bread Thief and the Sweets Prince.” ●Large advertisement introduction
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https://prcdn.freetls.fastly.net/release_image/7006/17780/7006-17780-714388c2c14cbe85ac0640c3205f11b6-3900×2730.jpg Take a “Hengao” (transformation) with the same expression as the Bread Thief! Can you clear all the “Hengao” stages? Take a photo and post it with the hashtag “BreadThiefHengaoChallenge.” [Notes] – Please be gentle when handling bread thieves. – Please be careful not to include passersby in your posted photos. – Please ensure your surroundings are safe and do not obstruct pedestrians. – Please refrain from contacting station staff. [Overview] ・Publication: Shinjuku Metro Super Premium Set B-side -Location: Shinjuku Station underground “Metro Promenade” -Period: One week from September 22nd (Mon) to September 28th (Sun) Time: 10:00-20:00 -Inquiries: KADOKAWA Inquiry Form
(https://kdq.jp/kdbook) ●Introduction to the work: “The Bread Thief and the Sweets Prince”
https://prcdn.freetls.fastly.net/release_image/7006/17780/7006-17780-630947316ebe0ee2d61e1c14166bb83f-2397×2700.jpg ○Synopsis This time, the setting is “Sweets Kingdom”!? The seventh installment of the popular picture book series! The Sweets Prince of the Sweets Kingdom only eats sweets and nothing else. Worried, the prince invites the bread thief to the castle and asks him to solve the problem. The prince is not happy about this and tries every trick in the book to block the bread thief’s path, but… There’s a maze! ? There’s a picture hunt! ? You’ve never seen a bread thief like this! The long-awaited latest work, delivered with the highest density ever! ●Bibliographic information “The Bread Thief and the Sweets Prince” Written by: Keiko Shibata Price: ¥1,540 (¥1,400 tax) Release date: September 10, 2025 ISBN: 978-4041165621 URL:
https://www.kadokawa.co.jp/product/322504001412/ ●What is a “bread thief”?
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https://prcdn.freetls.fastly.net/release_image/7006/17780/7006-17780-922f1311347b6ea5ee014fb0790d37fb-3900×3900.jpg A picture book series starting with the first book, “The Bread Thief” (written by Keiko Shibata), published in 2020. The series’ surreal and playful characters have made it popular and it has won numerous awards. The series celebrated its fifth anniversary on April 16, 2025. It’s also been announced that it will be made into an anime! Please keep an eye on the adventures of the “Bread Thief.” ・Awards (Partial) “The Bread Thief”: Grand Prize in the 11th Libro Picture Book Awards, 1st Place in the 1st TSUTAYA Picture Book Awards “The Bread Thief vs. the Fake Bread Thief”: Grand Prize in the 5th Miraiya Picture Book Awards, 1st Place in the 2nd TSUTAYA Picture Book Awards “The Bread Thief and the Hot Pot”: 1st Place in the 16th MOE Picture Book Store Awards 2023 ・Official website: https://ehon.kadokawa.co.jp/pandorobo/ ・Official ・Official Instagram:
https://www.instagram.com/pandorobou_news/ ●Author profile Image
URL: https://prcdn.freetls.fastly.net/release_image/7006/17780/7006-17780-421343ec5d91b234894d26f8f0f6463c-494×575.jpg Keiko Shibata Born in Kochi Prefecture. Her picture book works include the “Meganeko” series (Tegamisha), the “Polar Bear” series (PHP Institute), and the “Bread Thief” series (KADOKAWA). Her favorite breads are cheese bread and twist bread with chocolate. Official website: https://www.shibata-illust.com/
