BUZZ GROUP Inc. Exclusive Interview “We’re serious enough to rent a house in Nagoya” – The CEO of BUZZ GROUP, which operates 81 stores nationwide, talks about his final strategy for conquering Tokyo, Nagoya, and Osaka

[BUZZ GROUP, Inc.] [Exclusive Interview] “We’re Serious Enough to Rent a House in Nagoya” – The CEO of BUZZ GROUP, with 81 Stores Nationwide, Discusses His Final Strategy for Conquering the Tokyo, Nagoya, and Osaka Regions ​
BUZZ GROUP Inc. Press Release: September 23, 2025 [Exclusive Interview] “We’re so serious about this we’d rent a house in Nagoya” – The CEO of BUZZ GROUP, with 81 stores nationwide, talks about his final strategy for conquering the Tokyo, Nagoya, and Osaka regions. A comprehensive tech entertainment company takes on a new model for regional expansion, also announcing the formation of a Nagoya-based men’s idol unit BUZZ Inc. GROUP (Head office: Minato-ku, Tokyo; CEO: Ken Watanabe) released a video interview with its CEO regarding its expansion into Nagoya on September 22, 2025. The video revealed CEO Watanabe’s extraordinary determination, stating that “we are so serious about this that we are even renting a house in Nagoya,” as well as the full details of two major projects: the opening of the STUDIO BUZZ Nagoya store and the formation of a Nagoya-based men’s idol unit.
https://prcdn.freetls.fastly.net/release_image/141380/229/141380-229-f18232ff74b59de6cb89f8e7f4a65e10-1566×1046.jpg

Interview with Representative Watanabe ■ “The Final Stop in the Tokyo, Nagoya, and Osaka Conquest”: A Decision Shows Seriousness About Nagoya “If we can tour Tokyo, Nagoya, and Osaka, we’re a real band” — quoting this commonly-held phrase in the entertainment industry, Representative Watanabe positioned Nagoya as “the final stop in the Tokyo, Nagoya, and Osaka conquest.” After expanding into major cities like Tokyo and Osaka, the company finally decided to expand into Nagoya, due in part to the president’s own decision to consider moving there. “Actually, I’m thinking about living in Nagoya myself. To show how serious I am.” The CEO of a Tokyo-based company with 81 stores nationwide is considering relocating to explore new markets. This deep determination speaks to how serious he is about this Nagoya project. ■ Two new projects launched The following two projects will be launched with this expansion into Nagoya. 【Project 1】STUDIO BUZZ Nagoya Area Opening • Developing as a hub for the creation of dance culture rooted in the local community • Strategic regional expansion aiming for the same results as Tokyo with 1/10 the budget • Aiming to create a culture unique to Nagoya 【Project 2】Formation of a Men’s Idol Unit from Nagoya • A new entertainment model in collaboration with dance studios • This is our first attempt at a Nagoya-based unit. • Full-scale project recruiting from chief managers
https://prcdn.freetls.fastly.net/release_image/141380/229/141380-229-32c13321bf3b06d5341ec7cd494494ad-3900×2925.jpg BUZZ Shibuya TOWER 7-1st Studio Interior ■ The type of person we are looking for is a “loving person” – we value humanity over technical skills For this project, we are looking for a chief manager for a male idol group based in Nagoya. 【Job Openings】 Men’s Idol Unit Chief Manager (Full-time/Contract) 【Business content】 • Event planning, production, management, or booking • Operation of HP, SNS, etc. • Studio management • Schedule management and on-site attendance for lessons, filming, interviews, etc. • Planning and schedule management related to content production such as music and music video production • Production of merchandise and event flyers • Mental Care for Celebrities [Human resources sought] • People full of vitality • A person who can work based in Nagoya • People who like or are interested in dance and music • Able to think and act independently • Those who are sensitive to trends and fashion and have a strong sense of curiosity President Watanabe on his view of human resources: “What I value most is whether someone is a ‘loving person.’ It’s not about their skills, but whether they have love as a person.” This is an ideal work environment for people who “love planning,” “love creating things,” and “are good at being a leader.” Click here for job information details ​
https://prcdn.freetls.fastly.net/release_image/141380/229/141380-229-4076acc85f9511820cd3a1b1542faedf-960×1200.jpg Job information: Image ■ Regional Expansion Strategy: “Emphasis on Cost Performance” Representative Watanabe revealed his unique regional strategy for this expansion: “The good thing about the regions is that you can achieve the same results with one-tenth the budget of Tokyo. It’s also much easier to get media exposure in the regions.” This strategic perspective, cultivated through the expansion of 81 stores, is likely to serve as a model case that can serve as a reference for other companies considering expanding into regional areas. ■ A new challenge starting in Nagoya “I think it will be a different challenge than anything I’ve done before. But that’s what I’m looking forward to.” With a positive attitude that turns challenges into joy, Watanabe’s approach to creating culture in the new city of Nagoya exudes a sense of mission that goes beyond simple business expansion. ■ Interview Video and Recruitment Information ◆Interview Video YouTube “Ken Watanabe” Currently available on the “ALEX Channel” (13 minutes) Watch the video ​ ◆Recruitment Page Interview “We’re serious enough to rent a house in Nagoya” – BUZZ GROUP CEO Discusses His Final Strategy for Conquering the Tokyo, Nagoya, and Osaka Regions Job openings, recruitment information Based in Nagoya! Manager of a new men’s unit produced by BUZZ ◆Contact Us LINE Official Account: Contact us on LINE
■ Company profile
https://prcdn.freetls.fastly.net/release_image/141380/229/141380-229-056916287a272de5f30c88ddf9efc1db-842×595.jpg BUZZ GROUP Co., Ltd. Company Name: BUZZ GROUP Inc. Representative: Ken Watanabe Headquarters: TSUMUGI Building, 2-13-20 Akasaka, Minato-ku, Tokyo 107-0052 Business Activities: Rental studio management, entertainment production management, media management, website and service production, music production Website: https://group-buzz.com/ 【Contact for this matter】 BUZZ GROUP Inc. Public Relations Department Inquiries:https://group-buzz.com/contact/ For more information about this release