A feast of culture and goods gathering for National Day — “JAPAN SENSES” at Isetan Shinjuku from Wednesday, October 1st: A new consumer experience

A feast of culture and goods gathering for National Day — From Wednesday, October 1st, Isetan Shinjuku’s “JAPAN SENSES” showcases new consumer experiences. ​ Isetan Mitsukoshi Holdings Co., Ltd. Press Release: September 24, 2025 To Members of the Media A feast of culture and goods gathering for National Day — From Wednesday, October 1st, Isetan Shinjuku’s “JAPAN SENSES” showcases new consumer experiences. Japanese chestnuts, ingredients, craftsmanship… A special project to experience the depth and diversity of Japanese cuisine
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Isetan Shinjuku will be hosting “JAPAN SENSES,” a campaign showcasing the latest in Japanese culture and craftsmanship, starting on Wednesday, October 1st during China’s National Day holiday. From traditional to cutting-edge, the store will be filled with a “feast of culture and products,” featuring Japanese chestnuts, ingredients from all over Japan, and products showcasing artisanal techniques. This time, we’ll introduce three particularly noteworthy projects: “Six Days of Chestnuts,” focusing on Japanese chestnuts; “CREATE FROM MATERIALS,” showcasing uniquely Japanese products themed around stone, wood, and earth; and “Arts and Creation,” exploring modern aesthetics in everything from fashion and miscellaneous goods to art. In recent years, consumption trends among visitors to Japan have shifted from the once-iconic “explosive shopping” and preference for international brands to a new style of experiencing and enjoying Japanese culture and content more deeply. Amid growing interest in “authentic Japan,” Isetan Shinjuku’s “JAPAN SENSES” is a new consumer experience that shares the latest Japan with the world. “JAPAN SENSES” Date: October 1st (Wednesday) – October 7th (Tuesday), 2025 Venue: Isetan Shinjuku store each floor More information here ​ An autumn of culture and sensibility woven with Japanese chestnuts. “Six Days of Chestnuts”
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-b57bfca60ec3b82671385a0df4f1f96b-920×610.jpg Isetan Shinjuku will be hosting “Six Days of Chestnut Indulgence,” an event themed around “authentic Japanese chestnuts,” in collaboration with producers, growing areas, and the people who support them. While highlighting the history and authentic flavor of Japanese chestnuts, Isetan Shinjuku will offer a lineup of innovative chestnut sweets that defy tradition and classics with its unique sensibility and
creativity. We will share the appeal of sophisticated, contemporary Japanese chestnuts, which capture the essence of “seasonal Japan,” with the world. “Six Days Drowning in Chestnuts” Dates: October 2nd (Thursday) – October 7th (Tuesday) Venue: Isetan Shinjuku Main Building, B1F Food collection
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-8d56c56b1d955dbc7e950b74c0c10bc4-3900×3264.jpg [Isetan Shinjuku Store Exclusive] Chestnut-Filled Parfait Premium Mont Blanc “HITOMALU” 3,601 yen Premium Mont Blanc Experience presented by the renowned members-only store, Waguriya Mont Blanc Style Waguriya Mont Blanc Style has prepared a limited-edition Mont Blanc parfait for the Isetan Shinjuku store. Made with Hitomaru Japanese chestnuts grown by the owner himself, this “all-chestnut” dish is layered with chestnut syrup agar, chestnut ice cream, and fresh chestnut candied delicacies. Available for six days only, it’s perfect for everyone to enjoy. This parfait is run by Shinya Sakashiro, owner of Mont Blanc STYLE in Shibuya, Tokyo, and offers a taste that’s normally reserved for members only.
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-b2deccf87661bd548e392c27728d793e-1800×2700.jpg [Isetan Shinjuku Store Exclusive] Japanese Chestnut and Fig Mont Blanc Soft Serve 2,160 yen Special sweets made with local ingredients from Waguri Hakuro Waguri Hakuro’s limited-edition sweets, made with Noto chestnuts and seasonal fruits, are now available. This Mont Blanc soft serve ice cream, garnished with ripe figs from Kawakita Town and homemade sauce, accented with the texture of meringue, is a dish that allows you to fully enjoy the autumn harvest. Waguri Hakuro utilizes Noto’s natural and local resources to handle everything from cultivation to sales. They continue to carefully create products that bring out the charm of chestnuts, using as few chemical additives as possible.
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-a24f2323bbdd10b2c1f11d752b79a899-1102×1654.jpg Freshly made chestnut kinton 351 yen Enjoy the craftsmanship up close at Ena Kawakamiya’s chestnut kinton demonstration and sale Ena Kawakamiya’s chestnut kinton, a local confectionery from the Mino region of Gifu, is now available. Made with carefully selected chestnuts and a small amount of sugar, the dough is cooked by artisans using techniques honed over many years and then individually spun into tea towel-shaped pieces. The moment you put it in your mouth, the flavor of the unraveling chestnut spreads, creating a nostalgic, heartwarming, and gentle taste. This time, we will also be conducting a demonstration sale. A new form of beauty woven from materials unique to Japan. “CREATE FROM MATERIALS”
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-bd0052b496a76ac857507d010c199f21-1920×1080.jpg Japanese craftsmanship has evolved by discerning the true essence of materials and drawing out their appeal. “CREATE FROM MATERIALS” focuses on the fundamental materials of “stone, wood, and earth,” showcasing special products created by three brands highly acclaimed both domestically and internationally. Enjoy the beauty of Japanese craftsmanship, where the textures of materials resonate with each other. “CREATE FROM MATERIALS” Dates: Wednesday, October 1st – Tuesday, October 7th, 2025 Venue: Isetan Shinjuku Main Building, 5th Floor, Center Park/The Stage #5 For more information, please visit Click here
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-2eab63e7f7702ebf6a7fa6d0b542f89c-3900×2600.jpg AA Stool Dyed by Buaisou 2025 (Set of 10) ¥660,000 *Limited to one set × Buaisou: Noteworthy Stools Crafted with Artisan and Dyeing Skills Originating from the “public workshop” in Ishinomaki, Miyagi, which was established after the Great East Japan Earthquake, this exhibit features stools and chairs from Ishinomaki Workshop, a collaborative project between artisans and designers. Only one set of the “AA Stool,” a signature product dyed by the indigo dyeing brand Buaisou, will be on display. Experience the colors, textures, and craftsmanship up close.
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-25eded170eea56532afb36b0243019da-3000×1999.jpg Door Stopper Yellow 19,800 yen The weight of Aji stone brought to you by the Aji Project The AJI PROJECT conveys the charm of Aji stone from Kagawa Prefecture. Since its founding in 2012, skilled stonemasons have collaborated with domestic and international designers to develop products that infuse stone with new roles and beauty. Taking advantage of Aji stone’s excellent weather resistance and workability, the project offers products such as door stoppers that add a quiet presence to everyday life. The project respects the essence of the material and develops products that allow customers to experience the beauty and weight of stone in their daily lives.
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-9b45f74fa13acbfbc8b09db97d454727-3900×2868.jpg Working Tile by Max Lamb Stool ¥605,000 The new appeal of tiles from Tajimi Custom Tiles In addition to collaborative works with
international designers and deadstock prototypes, the event will also feature tile art pieces created for the first time by Japanese artist Haruna Kawai specifically for the event. Tajimi Custom Tiles in Tajimi, Gifu, utilizes artisanal techniques and the latest glazing and firing technologies to faithfully reproduce complex shapes and delicate colors in bespoke tiles, offering a one-of-a-kind tile experience. The essence of craftsmanship resonating with the world. “Arts and Creation”
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-5eaf5eb4b4efcf8328d4e18f9c87ebe9-920×610.jpg The new event “Arts and Creation,” themed around Japanese aesthetics and spirituality, will be held for the first time. Approximately 20 brands, ranging from fashion and lifestyle goods to food, will gather to showcase a diverse range of creations that intersect tradition and modernity. For six days only, you can discover the new charms of Japanese aesthetics through items that breathe delicate and unique sensibilities. “Arts and Creation” Dates: Wednesday, October 1, 2025 – Monday, October 6, 2025 [Ends at 6:00 PM on the last day] Location: Isetan Shinjuku Main Building, 6th Floor, Event Hall For more information, please visit Click here
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-425e3de0d8b80b8f8f094cd8de434ed3-960×960.jpg Denim Jacket ¥52,800 T.T.’s denim jacket creates the vintage of the future Based in New York and Kyoto, TT is a brand that combines traditional Japanese techniques with modern sensibilities to create clothing that will last into the future. Founder Taiga Takahashi studies lifestyles and tools from an archaeological perspective, translating clothing into modern life. This denim jacket is a detailed reproduction of a vintage model, reconstructed with proprietary yarn and fabric woven on an old-fashioned power loom. Rather than simply reproducing tradition, it has been elevated into a piece with future value.
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-c31213ee1575739cb13d15c2cd58abb9-780×1169.jpg Tops: ¥68,200, Pants: ¥75,900 A modern style that breathes traditional techniques. brings tradition into the modern age using indigo and plant dyeing techniques that have been used since the Edo period. Oume’s simple yet profound designs feature the deep hues of indigo and the natural texture of plant dyes. While pursuing timeless beauty, the brand offers clothing that fits into modern lifestyles, allowing customers to enjoy high-quality fashion that blends tradition and modernity.
https://prcdn.freetls.fastly.net/release_image/8372/2988/8372-2988-bf298b9365600a20bc91ab5e422b0013-533×800.jpg *Image is for illustrative purposes only. Qusamura’s botanical art, imbued with time and individuality The Hiroshima-based plant brand Qusamura offers unique cacti and succulents based on the concept of “beautiful plants.” Through plantings in hotels and offices, the brand not only adds color and value to spaces, but also values ​​the timeless appeal of plants, proposing beauty that evokes the past, present, and future. *All prices include tax. *The details of this event may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.