Audemars Piguet Participates in Watches & Wonders 2026
Audemars Piguet Japan Co., Ltd. Press Release: September 24, 2025 Audemars Piguet Participates in Watches & Wonders 2026 Swiss Haute Horlogerie Manufacture Audemars Piguet will participate in Watches & Wonders Geneva 2026, to be held in Geneva from April 14th to 20th, 2026. Paying homage to Swiss watchmaking traditions, the event will promote the appeal of timepieces to a wider audience through an immersive exhibition and various activities held throughout the city of Geneva.
https://prcdn.freetls.fastly.net/release_image/143589/17/143589-17-1a0561e50f8c39fffeda95c768f30cd9-3900×2600.jpg
Inspired by Audemars Piguet’s 150th anniversary, this exhibition celebrates the rich tradition and collaborative spirit at the heart of watchmaking. Celebrating Tradition and Collaboration Since its founding in 1875, Audemars Piguet has been driven by the spirit of collaboration. In its early days, the Manufacture relied on a system of “etablissage,” utilizing a network of artisans and ateliers in the Vallée de Joux, each specializing in the creation of watch components. Audemars Piguet used this division of labor, known as établissage, to source various components, assemble them, and hand-finish them into timepieces. This collaboration has evolved over time, perpetuating the spirit of collaborative wholeness. Today, Audemars Piguet thrives by supporting many partners, suppliers, and local talents, fostering the watchmaking industry’s values of solidarity and friendship. Watches & Wonders Geneva 2026 will be inspired by the brand’s foundational établissage tradition. Connecting the past and the future, this exhibition showcases how contemporary creations emerge from techniques that have evolved alongside tradition, highlighting both individual excellence and the power of collaboration, exploring the essence of watchmaking. In addition, beyond the Palexpo, the Watches & Wonders Geneva 2026 venue, the “In the City” program will expand with a series of public events in the heart of Geneva. This will include a pop-up at the historic Pont de la Machine (Machine Bridge), celebrating Swiss watchmaking traditions and providing visitors with a new way to experience watchmaking. About the Watches & Wonders Geneva Foundation (WWGF) Established in September 2022 as an initiative of Rolex, Richemont, and Patek Philippe, the WWGF is a Geneva-based non-profit organization. Chanel, Hermès, and LVMH are also members of the WWGF Management Board. The Foundation’s mission is to promote the global watch industry through the hosting of Watches & Wonders Geneva, an exhibition that currently brings together the world’s leading brands. In 2025, 60 exhibiting brands were exhibited, attracting 55,000 visitors. About Audemars Piguet Audemars Piguet is the oldest watch brand still run by the founding family (the Audemars and Piguet families). Based in Le Brassus since 1875, Audemars Piguet has nurtured generations of talented artisans who continue to develop new skills, techniques, and refine their craftsmanship in order to create unconventional trends. Located in the Vallée de Joux, nestled in the Swiss Jura Mountains, Audemars Piguet crafts a select number of masterpieces that represent the pinnacle of design and technology, imbuing the Manufacture’s heritage of craftsmanship and forward-thinking spirit. Pushing the boundaries of what is possible and building bridges between creative worlds, Audemars Piguet has always pushed forward into new horizons and fostered a community inspired by its spirit.
https://www.audemarspiguet.com/com/ja/home.html
