[bemyfriends Japan Co., Ltd.] b.stage launches official website for “Trot Queen” Song Ga-in…Official Merchandise Sales and Strengthening Fandom Communication
bemyfriends Japan Co., Ltd. Press Release: September 24, 2025 b.stage launches official website for “Trot Queen” Song Ga-in…official merchandise sales and strengthening fandom communication First female trot singer to launch official b.stage website… Influx of trot fandom expands new user base… Securing driving force for platform growth Global fandom platform b.stage announced the launch of the official website for trot queen Song Ga-in today (22nd). This launch provides fans with a new communication platform that officially covers the artist’s music and activities.
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Song Ga-in is the first female trot singer to be featured on b.stage’s official website ( In particular, along with the launch of the official website, various official merchandise sales will also begin. Special merchandise items have been prepared for fans, and fans can conveniently purchase them through b.stage’s global e-commerce system. Song Ga-in won TV Chosun’s “Miss Trot Season 1” in 2019, garnering national love in Korea. At the time, she led the “Miss Trot Syndrome,” earning the title “Trot Empress” with her classic trot singing style and explosive vocal ability, breathing new vitality into the trot genre. Since then, she has continued to be active, establishing herself as a representative trot artist spanning generations. In particular, with her attentive fan service and sincere interactions, she has shattered the stereotype that active participation in trot fandom, which is dominated by older fans, is difficult. Instead, she has ushered in a culture of active support and participation. This has paved the way for the passionate, organized activities typically seen in existing K-pop fandom to take root in the trot genre. Their recently released new song, “Love’s Mambo,” was written and composed by trot master Sol Un-do, and features a light and airy atmosphere created by the interweaving of mambo rhythm and brass sounds. In particular, Song Ga-in is attempting a new transformation with this song, attempting a choreography performance for the first time since her debut. Following the launch of their activities, the group plans to meet with fans more frequently and continue to actively engage in various activities, including content and performances that fans love. All of this news can now be found in one place on b.stage. Song Ga-in stated through her agency JG STAR Entertainment, “I’m happy to be unveiling my official website through b.stage. I hope to continue sharing various activities and content with my fans more closely in the future and creating even more fulfilling experiences.” She continued, “I’d like to thank my fans ‘Again’ for their continued support, and I hope you’ll look forward to my new stage and
challenges. I also hope you’ll show lots of love for my new song, ‘Love’s Mambo.'” A B.stage representative said, “Song Ga-in is one of the most influential artists in the trot industry, and the launch of her official website is an important opportunity to demonstrate B.stage’s scalability.” “We will optimize artist branding and fan experience across the entire platform and actively support more in-depth and diverse communication with fans.” Starting with Song Ga-in’s collaboration, b.stage plans to continue collaborating with JG STAR Entertainment artists and gradually open official fan communities within the platform. Through this, the company plans to create a foundation for JG STAR Entertainment artists to steadily connect with their global fandom. Meanwhile, b.stage is a global fandom platform currently active with over 900 artists and brand IPs. It covers fandoms across various genres, from K-pop to acting, musicals, voice acting, comedy, and even trot, and is at the forefront of expanding the global fan experience. The company plans to continue expanding its fandom platform to include trot and other genres, strengthening its support to help fans and artists connect more closely across generations and genres.
