OpenPlay signs partnership with Toys Factory, marking its first entry into Japan
OpenPlay, Inc. Press release: September 25, 2025 OpenPlay signs partnership with Toys Factory, marking its first entry into Japan Rights management platform announces first deal as Japan’s streaming market grows OpenPlay (company name: OpenPlay Inc.), the music industry’s leading media and rights management platform and the business engine powering the catalogs of thousands of publishers and labels, announced its first partnership in Japan with the iconic label Toy’s Factory. Through this agreement, OpenPlay will provide Toy’s Factory with comprehensive content management services, providing a centralized platform for efficiently managing and leveraging diverse digital assets, including audio, video, artwork, and metadata. This milestone marks OpenPlay’s entry into Japan, the world’s second-largest music market, with plans for further expansion as part of its global strategy. Founded in 1990, Toy’s Factory is one of Japan’s largest and most successful record labels, representing a wide range of artists, from long-standing icons to new voices shaping Japanese pop culture. Through this partnership, Toys Factory will be able to utilize OpenPlay’s platform as a central hub for managing its data and digital assets while retaining full rights. OpenPlay will provide the technology foundation to streamline content management and support global expansion as Toys Factory’s artists drive global success. Japan’s music market remains unique, with CDs accounting for the majority of sales, reaching ¥139 billion (US$860 million) in 2023, a 7% increase from the previous year. However, in recent years, especially since the COVID pandemic, Japanese consumers and rights holders have embraced streaming, with subscription streaming revenue reaching ¥85 billion (US$526 million) in 2023. As Japanese music accelerates its global expansion through digital platforms, OpenPlay plays a central role as a music business engine driving efficiency and growth. OpenPlay CEO Edward Ginnis said: “As one of the world’s largest music markets and with a rapidly growing streaming economy, Japanese music has great potential for global growth with the right tools. We believe OpenPlay’s platform provides Toys Factory with the right technology foundation to unlock global growth. By providing customized services for managing data, metadata, and digital assets, we empower artists to focus on their creative endeavors and look forward to helping connect artists and their music with a global audience.” The head of distribution at Toys Factory Co., Ltd. said: “As a label focused on creativity, handling database development, metadata management and distribution tools on our own can be a major challenge. We believe OpenPlay can play an essential role in providing solutions for Japanese labels and production companies like us.” About OpenPlay OpenPlay (company name: OpenPlay Inc.) is revolutionizing the $65 billion music industry as an essential business engine for rights and asset management. Trusted by more than 3,500 music companies worldwide, OpenPlay replaces fragmented legacy systems and provides a single trusted infrastructure for centralized, intelligent management of catalogs of any size. The company’s comprehensive product suite—Music (recorded music management), Reach (multichannel distribution), InTune (revenue analytics), and Flow (workflow management)—seamlessly manages and monetizes music assets, maintaining and strengthening existing commercial relationships. By removing technical friction and providing enterprise-grade tools through an intuitive interface, OpenPlay empowers rights holders to maintain their current partnerships while retaining control over their future. Website https://openplay.co/
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