For everyone who is worried about not being able to find what they want to do. A book summarizing the habits of new self-discovery: “Ideal (tentative): How to get lost and become the person you want to be” to be released on September 25, 2025.
feppiness Inc. Press Release: September 25, 2025 To Members of the Press For everyone who is worried about not being able to find what they want to do. A book summarizing habits for new self-discovery: “Ideal (tentative): How to properly consider and become the person you want to be” will be released on September 25, 2025. “How to Create Well-Being Habits” by Heisuke Motohashi, a life coach who has helped 10,000 people discover their ideal selves and turn them into action. Feppiness Inc. (Headquarters: Itoshima City, Fukuoka Prefecture; CEO: Heisuke Motohashi), developer of the guided journaling planner “pure life diary,” which helps you “create well-being habits with a TO BE list,” will release CEO Heisuke Motohashi’s book, “Ideal (tentative): How to get lost and become the person you want to be” on September 25, 2025. Starting today, it’s available for purchase at bookstores nationwide and on Amazon. Purchase on Amazon here
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self-identity. More and more people are finding themselves stuck in a rut, with thoughts like, “I understand myself, but reality doesn’t change,” “I overthink things and can’t take action,” and “I’m afraid of failure.” What those “who are lost and unsure of what they want to do in the age of AI” need is a new way of finding themselves, starting with a “temporary ideal.” Your ideal doesn’t have to be perfect from the start. Creating a tentative ideal gets your life moving. In this rapidly changing era, you can increase your happiness in life by tuning in and getting closer to the person you want to be. We published this book in the hope that it will serve as a bible for those of you living in the unpredictable times ahead to find your new self and help you seize the opportunity for change. Summary of the book “Ideal (tentative title): How to properly hesitate and become the person you want to be” This book is aimed at people who are worried about not being able to find what they want to do or not knowing who their ideal self is. It explains how to move forward in life even if you don’t have perfect dreams or goals. We’ll teach you habits that will help you naturally and effortlessly approach your ideal self by establishing a “temporary ideal” based on your values and strengths, and then incorporating it into a daily “TO BE list.” Chapter 1: Why Many People Struggle with the Never-Ending Search for Their Self The increasing number of people who worry about “not being able to find what they want to do” is due to the rapidly changing structure of society brought about by advances in AI and technology. The old way of life, where you “decide on one dream or ideal and keep working towards it,” is no longer suited to today’s world. Chapter 1 explains the reasons for this “never-ending search for self” and explains why traditional methods centered on the self-understanding fad and to-do lists don’t work. Chapter 2: What People Who Haven’t Found Their “Ideals” or “Dreams” Should Know For those who are lost and unable to find their ideals or dreams, the important thing is not to “search for the perfect goal.” This chapter introduces “tuning thinking” as a new way of thinking necessary in this rapidly changing era. Tuning thinking is a flexible way of life that brings you closer to your ideals by gradually adjusting your mind and environment, just like tuning an instrument. This chapter presents the perspective that “ideals are not something to be found, but something to be created,” and explains the importance of setting a “tentative ideal” and taking action.
https://prcdn.freetls.fastly.net/release_image/99124/28/99124-28-f05a6502e365d2c25bf574b68b19f991-1244×903.png Chapter 3: Increasing the Resolution of Your Strengths The first step to deepening self-understanding and realizing your ideals is to “increase the resolution of your strengths.” This chapter explains how to use your strengths as weapons to achieve your ideals. This article explains that there are two types of strengths: “desire-based strengths (mental switches)” and “ability-based strengths (skills),” and that understanding both as a set leads to success. It also shows how unique strengths can be created by combining seemingly unrelated experiences and characteristics. Chapter 4 How to create an ideal (provisional) The first step to realizing your ideal isn’t to “search for the perfect goal,” but to create a tentative goal and act on it. This chapter introduces four steps for creating your ideal (temporary) goal. 1. Know the values you hold dear By clarifying what you hold dear by category and reflecting on past experiences, you can discover the values that form the foundation of your ideals. 2. Know your strengths By linking the “desire strengths,” “ability strengths,” and “what you want to do” introduced in Chapter 3, you can connect your strengths and ideals, which will create a sense of realism and motivation to act. 3. Create a tentative ideal based on your values and strengths Establish a “tentative ideal” based on your values and strengths. By setting smaller goals outside the framework and repeatedly verifying and updating, you can improve the accuracy of your ideal. We also introduce three points to keep in mind when creating a tentative ideal. 4. Incorporate a TO BE List into Your Daily Life This book introduces the “TO BE List” as a habit for shifting your life priorities from “TO DO” to “TO BE” and putting your ideals (tentative) into action. Detailed instructions on how to create one are provided in Chapters 5 and 6.
https://prcdn.freetls.fastly.net/release_image/99124/28/99124-28-ae70b8c2a1bd150380cfaa3193eada6e-788×736.png Chapter 5: How to Create a TO BE List to Get Started with Your Ideal (Tentative) This chapter introduces specific methods for creating a TO BE list that will help you incorporate your ideal (tentative) into your daily life and continue taking action naturally. The TO BE list encourages a shift from a TO DO mindset, where you’re overwhelmed by what you have to do, to a TO BE mindset based on who you want to be. By accepting that it’s OK if you don’t achieve your goals, you can continue and enjoy the process without feeling frustrated. Chapter 6: Tips for Making To-Be Lists a Habit This chapter introduces specific habit-forming techniques to avoid setbacks, increase self-efficacy, and accelerate the realization of your ideals (tentative). This chapter explains techniques for maintaining a goal without relying on willpower, such as environmental design, morning routines, and the “eye-catching method.” Furthermore, it offers ways to avoid feeling discouraged by adopting a mindset of “it’s okay to fail some days” and practicing the habit of reflecting on your progress to stay positive. Book summary
https://prcdn.freetls.fastly.net/release_image/99124/28/99124-28-e883bf4291faac96f404af856e77fde1-950×1437.jpg Title: “Ideal (tentative): How to get lost and become the person you want to be” Release date: September 25, 2025 Price: ¥1,650 Author: Heisuke Motohashi Publisher: Subarusha Co., Ltd. Sales page: https://amzn.asia/d/8d1T17J Table of Contents Introduction Chapter 1: Why many people struggle with the never-ending search for self Chapter 2: What people who haven’t found their “ideals” or “dreams” should know Chapter 3: Increasing the Resolution of Your Strengths Chapter 4: How to Create Your Ideal (Temporary) Chapter 5: How to Create a TO BE List to Get Moving with Your Ideal (Temporary) Chapter 6: Tips for Making Your TO BE List a Habit Conclusion Reader Benefits We have three benefits available to those who purchase “Ideal (tentative).” Bonus 1. “300 TO BE Lists” (10 pages PDF) – You’re guaranteed to find something you want to write about. For those of you who aren’t sure what to write on your TO BE list, we’ll give you a free PDF with examples of TO BE lists organized into 10 categories. Bonus 2. Specific examples of how to find and sort your talents (PDF, 8 pages) This book provides a two-step explanation of “how to find and sort your talents,” which was not included in the book, providing a deeper understanding of the contents of Chapter 3. Bonus 3. How to Write a TO BE List (Author’s Version) (9-page PDF) This book provides a concrete example of how the author writes his or her own TO BE list. You can claim your bonus by scanning the QR code at the end of this book. Recommended for these people • For those who are worried that “I’ve learned a lot about myself through type diagnosis and
self-understanding, but reality hasn’t changed.” • For those who are worried about not being able to find what they want to do or not knowing what their ideal self is. • People who set goals but don’t stick to them for long and end up giving up. • If you’re stuck in a never-ending loop of “searching for yourself” and don’t know how to get out. • Perfectionists, hard-working, serious people, and introverts who struggle to take the first step. People who are unable to take a step forward because they are bound by the fixed idea that “making mistakes is not acceptable.” Author’s Message “I can’t find anything I want to do.” “I don’t know who my ideal self is.” “I can’t imagine what I want to be in the future.” More and more people are struggling with these worries and the never-ending search for self. However, forcing out a “fake thing I want to do” won’t solve these worries… We live in an age where society is rapidly changing due to advances in AI, new jobs are being recognized, and conversely, existing jobs are disappearing, and values are constantly being updated. In times like these, it’s becoming difficult to decide on firm “ideals” or “what you want to do.” Rather than rushing to decide on your “ideals” or “what you want to do,” a more flexible approach to life, tuning yourself to the changing times while maintaining an open mind, may be a viable option. Serious, hard-working people,
perfectionists, introverts…these types of people often have a hard time taking the first step because they try to set the right goals from the start. However, if you truly want to change yourself, it’s important to create a temporary goal — an ideal (temporary) — and act toward it. Goals are not something to be found, but something to be created. This book offers various approaches to help people who don’t have a clear dream or idea of what they want to do create their ideal (temporary) and discover what they really want to do and who they want to be. Learn the values you truly value and your true strengths, create space in your hectic daily life, and grow while raising your pure ideals in your daily consciousness. I will tell you about these habits. 著者プロフィール
https://prcdn.freetls.fastly.net/release_image/99124/28/99124-28-baff624c58bd38f13b6ec4bfc4337722-500×500.png Heisuke Motohashi CEO of feppiness Co., Ltd. Life coach, consultant, and creator of the notebook “Pure Life Diary.” Born in Tokyo, graduated from the Department of Business Administration, Faculty of Business Administration, Kyoto Sangyo University. After graduating from university, he worked as a guitarist, and then worked at a foreign insurance company and a major domestic insurance general agency, where he worked in sales, sales education, new business launches, and management work. After moving to Itoshima City, Fukuoka Prefecture, the local blog he ran became a hit, recording over 120,000 page views per month. After being featured on TV and in magazines, she became independent as a freelance web consultant. He provides consulting and seminars for individuals, companies, and government agencies on everything from the operation of SNS such as YouTube and Instagram to general business. While assisting clients, he realized the limitations of “how to do things” and the need for an approach and “way of being” from the mind, which is how the brain and mind work, and became a professional coach after attending the Mindset Coaching Academy. Founded feppiness Co., Ltd. in 2021. Feppiness is a coined word that combines the English words “feel” and “happiness,” and we develop and provide products and services that help people live better lives, with the aim of creating a world where people can feel happy. Incorporating a coaching method, she developed a notebook called “Pure Life Diary,” which does not require schedule management, with the aim of creating 3-minute reflections a day and creating well-being habits. In the three years since its release, it has become a popular notebook that changes the lives of more than 10,000 people each year. We are the first Fukuoka company to be selected as a finalist in the WELLBEING AWARDS 2024. After completing the online positive psychology program at the University of Pennsylvania, she will enter the master’s program in positive psychology at the Oberlin University Graduate School of International Studies in April 2025, and is currently living in two locations in Tokyo and Itoshima. Media coverage record TV Nishinippon Momochihama Store, Nishinippon Shimbun, Yomiuri Shimbun, magazine TURNS and many others 各種SNS Instagram
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https://www.youtube.com/@heisuke X https://twitter.com/heisuke335 Company Profile feppiness Co., Ltd. (Feppiness)
https://prcdn.freetls.fastly.net/release_image/99124/28/99124-28-749590de5f2c03320626aaaecf478582-705×233.png feppiness＝feel（感じる）＋happiness（しあわせ）。 With the vision of “towards a world where people can feel happy,” we help “serious hard-working people” who live with difficulties in their daily lives by solving their problems and helping them bloom into their true selves. “Pure Life Diary” is a guided journaling notebook that will help you get to know yourself, deepen your knowledge, and accompany you through change, regardless of your financial circumstances, with free monthly support for one year. , “Counseling courses” that help you develop psychological flexibility to avoid being swayed by emotions or the words and actions of others, “Pure Life Coaching” that helps you take leaps beyond your notebook, and community management. “Pure life diary” was selected as Fukuoka prefecture’s first “WELLBEING AWARD 2024 FINALIST”. Yomiuri TV “Su・Matan! ”, Abema Hills, NHK “Asaichi”, “Yomiuri Shimbun”, magazines “STORY”, “Nikkei WOMAN” and many other media publications. 基本情報 社名 ： feppiness Co., Ltd. Head office location: 2-5-16 Nijo Fukae, Itoshima City, Fukuoka Prefecture 819-1601 Representative Director: Heisuke Motohashi Establishment: August 2, 2021 Business details: Planning and sales of notebook “pure life diary”, coaching and counseling business Community management, business production business Homepage:
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https://www.youtube.com/@purelifediary Instagram
https://www.instagram.com/purelife_diary/ X
https://x.com/DiaryPurelife ＜お問い合わせ＞ Please feel free to contact us using the contact information below for any inquiries regarding the content of this book or requests for interviews. feppiness Co., Ltd. Public relations person: Naka, Sugino info@feppiness.co.jp