[KOSE Corporation] Mikako Tabe will be speaking! Formulated with the noteworthy active ingredient “heparinoid,” this skincare product prioritizes spa care! KOSE Maruho Pharma’s “Hifunic” and “Carte HD” new commercial launch event Image
URL: KOSE Corporation Press Release: September 25, 2025 Mikako Tabe will be appearing! This skincare line combines the noteworthy active ingredient “heparinoids” to create a skincare line that prioritizes skincare and spa care! KOSE Maruho Pharma’s “Hifunic” and “Carte HD” new commercial launch event Get a glimpse into Tabe’s secret to beautiful skin in this “Spa Care” initials interview! The key is “private time to care for yourself.” KOSE Maruho Pharma Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; President and CEO: Honda Eiji) launched Hifunic (Medical C.HD® line) on September 16th, its first over-the-counter drug containing the active ingredient heparinoid, which is a must-have for the coming season when dryness becomes a concern. To coincide with this, the company has appointed Tabe Mikako as its new muse, and produced TV commercials for two brands: Karte HD, which is celebrating its fifth anniversary this year, and the new product Hifunic. “Karte HD 25th Winter:
Moisture-retaining skin edition” will air nationwide from Thursday, September 25th, followed by “Hifunic 25th Winter: Birth edition” from Friday, September 26th. In conjunction with these efforts, the “KOSE Maruho Pharma ‘Hifunic’ and ‘Karte HD’ New Commercial Launch Event” was held at CITY HALL & GALLERY GOTANDA on Thursday, September 25, 2025. On the day, President and CEO Eiji Honda gave a speech, and Mikako Tabe, who appears in the new commercial, was invited to share stories from the commercial’s filming. In addition, there was a special discussion with a product manager who provided knowledge about “Ho Spa,” as well as a talk with Tabe about some of her anecdotes through three interviews that all started with the initials “Ho Spa.”
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https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-80ede449a840c49eba23e4acefe61fe4-756×504.jpg Mikako Tabe takes on the “Ho Spa” initial letter interview! The secret to healthy skin is “private time to pamper yourself.” During the presentation, an interview with Tabe was conducted, using the initials of “Ho Spa.” Regarding the second question, “Tabe’s way of refreshing for healthy skin,” she replied, “Talking with friends who often come over to stay. To me, friends are a treasure in life.” Regarding the third question, “A daily moment of joy or happiness that brightens my mood,” she revealed a new side of herself, saying, “I’m impatient, so I quickly get my tasks done, and then taking time to pamper myself at the end of the day makes me feel motivated to work hard the next day.” Tabe shared stories of her daily efforts to enrich her personal life, work, and skincare, even in the midst of her busy schedule. Image
URL: https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-abf8d6a3dce58013ca276b38192cb5c8-728×485.jpg “Hifnic Medical C. HD(R) Line” now on sale! “We will respond to your skin’s condition daily.” At the beginning of the presentation, the President and CEO Eiji Honda took the stage. In his business overview, he explained that the company’s mission is to leverage the cosmetic value of KOSÉ, which specializes in cosmetics research and
development, and the pharmaceutical value of Maruho, which specializes in dermatology, to “provide total care from both sides: daily skincare and prevention of skin problems with cosmetics, and self-care for skin diseases with over-the-counter drugs.” This year marks the fifth anniversary of the launch of “Karte HD,” a line beloved by people of all ages and genders. Honda also announced the launch of the new “Hifnic Medical C. HD® Line” dry skin treatment line, “establishing a system that allows us to respond to each customer’s individual symptoms and changing concerns in a meticulous manner.”
https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-e33e7e0291d4846cd24f462bc18a6378-614×409.jpg Supporting those with skin concerns with heparinoids that condense over 70 years of know-how Next, Hiroko Nishida from the Marketing Planning and Development Department explained the product. She explained that a survey showed that many consumers suffer from dry skin, and that even if they want to treat it, they don’t know how to choose the right product, which is a hurdle to self-medication. He then explained about the newly released “Hifunic,” saying, “It is a product containing a heparinoid compound manufactured by Maruho, condensing the manufacturing know-how we have cultivated over more than 70 years.” As Kose Maruho Pharma’s first over-the-counter drug, he emphasized that it is a product that is close to consumers, saying, “We will respond to the painful dryness that you want to quickly cure, at your local drugstore.”
https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-a0ec9f75b2e00709179d8eabf8be7236-614×410.jpg Mikako Tabe will be speaking! “We put our heart and soul into this, hoping to gain the trust of many people.” The new commercials for “Karte HD Winter 25: Moisturizing and Retaining Skin,” which will air from Thursday, September 25th, and “Hifunic Winter 25: Birth,” which will air from Friday, September 26th, were unveiled. Afterwards, Mikako Tabe, who appears in the commercial, appeared on stage. When asked about the release of “Hifunic,” she commented, “When I heard the product explanation on set, I thought it was a very encouraging product.” When asked about the filming of the two commercials, Tabe, who showed off her unique charms in each, commented, “I was nervous at first, but the staff helped me with ideas for skincare product-like movements, like touching my skin, and we were able to shoot in a relaxed atmosphere.” She also spoke about the thoughts she put into the “Hifunic” commercial, saying, “I put my heart and soul into expressing the product so that many people would trust it and use it.”
https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-50c650e05cacbd98f344cb03c0385a93-614×409.jpg Mikako Tabe says the secret to beautiful skin is, “Just make sure to moisturize every day.” In the second half of the presentation, a talk session was held with Tabe and PR Yui Kuwayama to raise awareness of Ho Spa. When asked about her first encounter with Karte HD, Tabe replied, “I saw it in a drugstore and picked it up because I was curious about it.” When asked about the secret to her beautiful skin, Tabe commented, “I always focus on moisturizing, giving my skin plenty of moisture and steadily continuing to do so every day.” Kuwayama then explained the importance of moisturizing in the coming autumn and winter, when dryness is a concern. “In autumn, we face dry damage from summer’s UV rays, and the temperature fluctuations and dry air make it important to prioritize hydration and moisturizing above all else. I think Tabe’s beautiful skin is truly due to her careful attention to detail,” he said. After receiving the seal of approval, Tabe blushed and said, “I’m happy that someone said my skin is beautiful,” but seemed confident in her own skincare routine. Next, Kuwayama introduced Ho Spa. Tabe listened intently, saying, “When I heard about it during the shoot in June, I only knew there was a word for it, but I think it’s especially appealing at this time of year!” At the end of the presentation, Tabe greeted everyone with a smile, saying, “Let’s all work together to achieve hydrated skin so that we can spend each day with positive skin and a positive mind!” and the event came to a close.
https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-5e16889e5bf664bb9e7e029d7a086b3f-614×410.jpg ◆Performer profile◆
https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-6df6c0e3a69d7d2c4b236fdd62d19b8b-2276×2700.jpg Mikako Tabe Mikako) Born January 25, 1989, in Tokyo. She attracted attention when she won the Blue Ribbon Award for Best Newcomer for her roles in the 2005 films “HINOKIO” and “Where the Blue Sky Goes.” In 2009, she played the heroine in the NHK morning drama “Tsubasa.” In 2010, she won the Yomiuri Theater Award for Best Actress, the Sugimura Haruko Award, and the Elan d’or Award for Best Newcomer for her role in “Nougyou Shojo.” In 2017, she won the Confidence Award Drama Award for Best Actress. She continues to be active in a wide range of fields, including movies, TV dramas, stage plays, commercials, and voice acting. Recent major appearances include the TV dramas “Lucky Person” (2011), “My Favorite Flower” (2011), “Slow Train” (2013), and “Housework on the Other Side: This is My Way of Life!” (2013), as well as the films “Living in the Sky” (2020) and “The Wandering Moon” (2022), and the stage play “Rabbit Running on the Waves” (2013) by NODA MAP. She also has the upcoming drama series “Shadow Work.” ◆Product information◆
https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-b901a21a478572ac78f0d7ba9275e513-560×748.jpg ■Hifnik Medical C. HD(R) Line For those suffering from dry skin who want a quick cure. This is Kose Maruho Pharma’s first over-the-counter drug, containing the highest concentration of Maruho’s heparinoid, developed specifically for dermatological research, in Japan.*1 Combining ease of use with proven therapeutic effects. Relieves unusual and painful dryness. Efficacy: Xeroderma etc. *1 As of May 2025
https://prcdn.freetls.fastly.net/release_image/41232/724/41232-724-b6d9f93b498feeb29d327f1bb1f4cae9-561×748.jpg ■Chart HD For anyone suffering from dry or rough skin. This highly moisturizing skincare product is packed with Maruho’s “Heparinoid HD*2,” manufactured by Maruho, a company specializing in
dermatological research, and the formulation technology cultivated by KOSE over 75 years. Daily skincare helps treat rough skin caused by dryness and leads to hydrated skin that retains moisture. *2 Refers to the moisturizing active ingredient, heparinoid. ◆Company Information◆ Company Name: Kose Maruho Pharma Co., Ltd. Founded: July 2019 President and CEO: Eiji Honda Capital: 100 million yen Address: 3-6-2 Nihonbashi, Chuo-ku, Tokyo 103-8251 Business: Planning, development, marketing, and sales of over-the-counter drugs, quasi-drugs, and cosmetics