[Biflex Co., Ltd.] Nejoo, the brand packed with the know-how of K-Pop’s top hairstylist, Park Nejoo, has finally arrived in Japan! BiFlect Co., Ltd. Press Release: September 26, 2025 K-Pop’s top
hairstylist, Park Nejoo’s Korean hair care brand, Nejoo, has launched a new shampoo. The long-awaited second product is a shampoo that maintains the performance of perms, coloring, and salon finishes for a long time.
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https://prcdn.freetls.fastly.net/release_image/137238/3/137238-3-d8143f7b33b3aea28f0862b489c5c71e-985×1188.jpg Nejoo “Do Wash Style-Lasting Shampoo” POINT. 1 The world’s first hair care brand to use the power of “Plussome” to maintain the performance of perms, color, and salon finishes for a long time! Many people have concerns after salon treatments… “My perm comes out too quickly.” “Hair color fades quickly.” Nejoo’s “Do Wash Style-Lasting Shampoo” addresses this issue. The product’s greatest feature is that it is a mildly acidic, silicone-free shampoo that maintains salon-quality performance for longer. The power of “Plassome” fills and seals open cuticles (commonly known as cuticle sealing) while protecting hair from perms, coloring, and other treatments at a hair salon. Your hair will have firm, resilient body and bounce after washing!
https://prcdn.freetls.fastly.net/release_image/137238/3/137238-3-7396bc422b9d1e0f75e1fe310adb131f-954×1090.jpg What is cuticle sealing? Explanation POINT. 2: Top hairstylist Park Ne-joo’s custom-made perfume The refreshing scent of Mediterranean lemon and citrus blackcurrant (cassis) that hits you the moment you lather the shampoo transforms into a gorgeous freesia scent as you massage it into your hair. This gorgeous fragrance is harmoniously blended with the slightly sweet, woody scent of cedarwood and musk as its base. Even in the morning when you want to wake up feeling refreshed, Even at night when you come home tired, Enjoy relaxing fragrances while you care for your hair♪
https://prcdn.freetls.fastly.net/release_image/137238/3/137238-3-787369b3fecc7e5ba3c994aa50ca8164-944×766.jpg Enjoy three different scents that change over time♪ POINT. 3. A shampoo that’s gentle on both humans and animals. Through “V-Label” operated by EVU (European Vegetarian Union), – No animal testing – Made exclusively with plant-based ingredients This shampoo is gentle on both humans and animals, certified by EVU.
https://prcdn.freetls.fastly.net/release_image/137238/3/137238-3-56369f8432ced2890d1a48f683ae4a22-1351×1211.jpg [Product overview] “Do Wash Style-Lasting Shampoo” Do Wash
Style-Lasting Shampoo shampoo) Do Wash Style-Lasting Shampoo Friday, September 26, 2025 Volume / Price: 420ml / ¥3,900 (excluding tax) (¥4,290 (including tax)) 5ml / ¥100 (excluding tax) (¥110 (including tax)) Category: Shampoo Style: Liquid type Distributor: Nejoo’s exclusive distributor in Japan, “BiFlect Co., Ltd.” Nejoo Japan Official SNS ■Nejoo Japan Official ■Nejo Japan Official Instagram ■Nejo Official Twitter ■Nejoo official LINE
About Park Nae Joo Cheongdam-dong, South Korea Co-owner ■Park Nae-joo Official YouTube ■Park Nae-joo Official Instagram A top hairstylist who works with various Korean artists and actors, including EXO, BTS, and Park Bo-gum. After working as an assistant and at a salon, he went freelance. For the past 20 years, he has been styling the hair of some of Korea’s most famous celebrities. In 2018, he opened the beauty salon “Bit & Boot” in Cheongdam-dong, South Korea. He is the co-CEO of this popular beauty salon, the number one in sales in Cheongjin-dong. Even now, while active worldwide, he is constantly researching and proposing new techniques and creating hairstyles that garner media attention.
https://prcdn.freetls.fastly.net/release_image/137238/3/137238-3-d705a8e29a55d87bc0227ff96e5333c5-1112×1707.jpg Nejoo Creative Director: Mr. Park Nae Joo
Nejoo BRAND STORY
https://prcdn.freetls.fastly.net/release_image/137238/3/137238-3-177c14388f0b64b0d16bf1843d8e0432-987×987.jpg The brand will debut in Korea in July 2023. The brand slogan is “STYLISH HAIR CARE.” Popular hairstylist Park Nae-joo, who works with many top K-pop artists, including BTS, has created this hair care brand after incorporating his own know-how into real-life feedback from the field, such as “the items they use most often on set,” “the items they like,” and “the items they want.” After repeated trial and error, he created this hair care brand. This is the ultimate product, made possible by Park Ne-joo, who has spent nearly 20 years working with numerous idols. Copyright ©
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