Sendenkaigi’s on-demand course “Brain Creative Library: Kaji Rinzo” now open
Sendenkaigi Inc. Press Release: September 26, 2025 Sendenkaigi’s on-demand course “Brain Creative Library: Kaji Rinzo” is now available. A producer who has worked on popular programs that have been running for over 20 years, such as “Ame Talk,” “London Hearts,” and “TV Chidori,” talks about his ideas and practical techniques for “keeping a project going”!
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https://prcdn.freetls.fastly.net/release_image/2888/647/2888-647-815cd19b35b85623941cfcd4e10962fc-482×620.jpg Joined TV Asahi in 1992. Assigned to the Sports Bureau, he served as director for “World Pro Wrestling,” “Netto Koshien,” and “All-Japan University Ekiden.” In 1996, he transferred to the Variety Department and restarted as an AD. The following year, he was promoted to director for “Ninety-Nine.” He then doubled as producer for “Ring no Tamashii.” He is currently the general director and executive producer of “Ame Talk,” “London Hearts,” and “TV Chidori.” He also serves as executive producer for a total of nine programs, including “Ariyoshi Quiz,” “Mitorizu Jan,” and “Sakura Meets.” ◆ Course outline Creator of “Ame Talk!”, Rinzo Kaji, explains how to create content that “makes people smile.” TV Asahi’s Rinzo Kaji, who has been involved in popular programs that have been running for over 20 years, including “Ame Talk,” “London Hearts,” and “TV Chidori,” will share his ideas and practical techniques for extending the lifespan of your programs. His unique philosophies, such as “People get bored,” “Don’t continue a hit project,” and “3 wins and 2 losses is good enough,” can be applied not only to program production, but also to product development, project management, and brand building. Learn the thinking methods of active producers from the field and acquire know-how to transform your planning and management for tomorrow. 〈For details, please see the URL below〉 https://www.sendenkaigi.com/creative/courses/cl-kaji_rinzo/ ◆Key points you will learn in this course 1. Ideas that keep programs and projects going By constantly running multiple projects rather than relying on a specific one, you can keep your team’s creativity flowing and naturally create the next hit. Learn this “longevity mindset” that can be applied not only to program production, but also to product development and business operations. 2. Techniques for Intentionally Generating Ideas Ideas don’t come by chance; you create them yourself. This program introduces a wealth of practical know-how you can put into practice right away, including brain-training habits and a way of thinking that uses constraints as inspiration. You’ll learn
methodologies for generating ideas sustainably on your own, without relying on random inspiration. 3. Production skills that make the most of people No matter how excellent a plan is, it cannot be realized by one person alone. He says that the relationships with the people who create it determine the longevity of a program. Rather than simply being a manager, you should develop the perspective of a “producer who motivates people,” learning how to create an atmosphere where each staff member feels comfortable expressing their opinions, adding depth to plans, and expanding the scope of challenges. ◆Curriculum Chapter 1: Ideas and Techniques for “Keeping the Program Going” People get bored/Don’t believe in “interesting”/Don’t continue with hit projects/Increase your strength/3 wins and 2 losses is fine/The courage to lose/Take on a “challenge” between 2 losses/Don’t be bound by one value/How do you take other people’s opinions…? /Discernment Chapter 2 “Ideas don’t just come to you by chance; you have to make them come to you” Strengthen your brain muscles! /Increase the resources within yourself /Thinking about why /Awareness is the source /”If you’re asked to do one, do two” /Is the opposite okay? /New realizations/Limitations are the source of ideas/What are we lacking right now? Chapter 3: How to Deal with Performers In the end, you can’t do anything alone!! 〈For details, please see the URL below〉 https://www.sendenkaigi.com/creative/courses/cl-kaji_rinzo/ ■What is Brain Creative Library? ～ Passing on creativity to the next generation ～ Throughout history, outstanding creative work has captured and moved people’s hearts. This history and the ideas of top creators should be passed on to the future. Until now, most of this work has been published and distributed in the form of books and specialized magazines, or collected and stored in libraries, allowing future generations to see and read it. Even if we had the opportunity to come across the names and works of these creators, there were very few opportunities to encounter their knowledge and thoughts outside of their works. We felt that losing this would be a great loss for future creatives. To pass on this knowledge and technology to future generations, we are launching the “Brain Creative Library,” a project to preserve what cannot be conveyed through text or illustrations alone. Based on the voices of creators, we are creating video content suited to the current media environment and distributing it as courses that can be taken anytime, anywhere, into the future.
https://www.sendenkaigi.com/creative/brain-creative-library/ https://www.youtube.com/@sendenkaigitv
https://prcdn.freetls.fastly.net/release_image/2888/647/2888-647-2513853e30db5867e52e9454218606a5-3900×1024.jpg ■About Sendenkaigi Founded in 1954 with the monthly magazine “Sendenkaigi,” Sendenkaigi Inc. has expanded into a wide range of businesses, including publishing, education, events, awards, and consulting. Through the publication of specialized magazines such as “Sendenkaigi,” “Hanko Kaigi,” “Kouryō Kaigi,” “Brain,” and “Kankyo Business,” as well as the operation of the online media “AdverTimes,” we disseminate the latest trends and practical knowledge related to marketing, creativity, and the environment. In addition, we offer courses and training attended by approximately 100,000 people annually, focusing on developing the next generation of talent.
