Tokyo Metro Co., Ltd.’s new commercials, “Find my Tokyo. Brand new season” and “Ueno: Everything is Art,” will be released on Wednesday, October 1st. Tokyo Subway Co., Ltd. Press Release: September 30, 2025 To Members of the Media New commercials, “Find my Tokyo. Brand new season” and “Ueno: Everything is Art,” will be released on Wednesday, October 1st. Kasumi Arimura has been chosen as the new image character for Tokyo Metro’s “Find my Tokyo.”! Be sure to check out the “challenge video” featuring Arimura and the commercial song by Vaundy!
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https://www.facebook.com/Find-my-Tokyo-185384951968638/ ・Instagram: Search with account name
https://www.instagram.com/challenge_find_my_tokyo/?hl=ja ■Highlights of the CM In this article, we’ll be introducing the Ueno area. Some people may imagine Ueno as the quintessential Tokyo tourist
destination, rich in historical and cultural assets and packed with must-see spots. In fact, it’s been the center of modern-day
civilization since the Meiji era, and even today, it’s a city brimming with art, promoting initiatives to allow everyone to enjoy art! Visiting the Ueno area, Arimura heads out into the city in search of new discoveries. At Geidai Art Plaza, where you can purchase artwork by students and graduates of Tokyo University of the Arts, Arimura is intrigued by the artworks on display, wondering, “Is this a museum?” It’s a memorable scene, as he carefully examines the artworks and enjoys them. Next, he visits “Hobo Ueno Oshimachi,” a sushi bar known for its creative sushi and alcoholic beverages. While respecting the traditions of sushi, he incorporates foreign elements to create a reimagined version of sushi like no other. This time, she ordered “mount sushi,” a cup filled with seafood and grated yam. She couldn’t help but exclaim, “So artistic!” at the new shape and way of eating sushi, something she’d never encountered before. Afterward, she visited “xart | Kakeru Art,” where she tried her hand at art, despite feeling anxious about creating a piece! Upon seeing the finished product, she beamed with satisfaction. In addition, Vaundy’s unreleased song “Wasuremae” (Before I Forget) is used as the commercial theme. Keep an eye out for the emotional interplay between this and Arimura, who strolls around the city and discovers new charms!
https://prcdn.freetls.fastly.net/release_image/13243/30/13243-30-2a6852b58dcd6c6e25cf4652ad48462e-1741×663.png ■Behind the Scenes It’s summer in full swing! In the hot and humid early August, filming began with Arimura appearing in a cool, cute yellow outfit with a hint of autumn. At the Geidai Art Plaza, where you can purchase works by students and graduates of Tokyo University of the Arts, Arimura was interested in practical art that blends into everyday life, such as plates and cups. She was also seen admiring a white cup with an intricate pattern, exclaiming, “Amazing!” She enjoyed the art while listening to explanations of the designs from the president. She was fascinated by the soap tray, saying, “I want to put some soap on it!” She took photos of her favorite pieces and thoroughly enjoyed herself at the Art Plaza. In “Almost Ueno Oshimachi,” the cast members were surprised by the new sushi and had lively conversations with the director about their favorite sushi during waiting times. They seemed to be enjoying the filming while immersing themselves in the charms of Ueno that they still hadn’t discovered before. At “xart | Kakeru Art,” while being taught how to make art by the teacher, she showed a happy expression, saying, “There’s something that looks like a face! I didn’t know things like this could happen.” When creating her own art, she mainly chooses colors using blue. She chose colors based on her own intuition without any hesitation, boldly flipped the piece over, and created it with a smile. She showed off her work to the staff around her, saying, “It looks like ice cream!” It was so cute, even the filming staff couldn’t help but smile. When asked for a title, she thought for a few seconds before coming up with the wonderful title, “End of Summer”! ■Graphic
https://prcdn.freetls.fastly.net/release_image/13243/30/13243-30-bfe3a6ce0e28dad46468f4626d7bb293-2176×493.png The graphics for the “Find my Tokyo. Brand new season” edition were shot under the expansive blue sky of Ueno. Be sure to check out the happy expressions and refreshing smiles of the girls as they discover the new charms of Tokyo! Also, for the “Ueno Everything is Art” poster, Arimura was photographed at “Almost Ueno Oshimachi” being amazed by the artistic sushi. The photo captures Arimura’s amusement as she marvels at the unusual shape of the sushi. ■Try it out! Find my Tokyo. We’ll introduce three spots in Tokyo where you can experience Find in our “Challenge Video.” In addition to the challenge that Arimura is taking on, there are over 300 other challenges available on the special website! We hope you’ll enjoy the unique charms of each city and the real-life experiences you can only get! Challenge 655: Bring art into your home! (Ueno Station on the Ginza Line and Hibiya Line / Tokyo University of the Arts Art Plaza)
https://prcdn.freetls.fastly.net/release_image/13243/30/13243-30-d0ef5da08534362589357b45d72a3702-369×208.jpg Geidai Art Plaza is a place where you can purchase artworks by students and graduates of Tokyo University of the Arts. After receiving an explanation from Tokyo University of the Arts President Katsuhiko Hibino on how to enjoy and select artworks, students chose their favorite pieces. What kind of artwork did Arimura ultimately choose? Challenge 656: Let’s eat artistic sushi! (Ueno Station on the Ginza Line and Hibiya Line / Almost Ueno Osshimachi)
https://prcdn.freetls.fastly.net/release_image/13243/30/13243-30-4012753e0fea71eff3ea24b1a6f791a7-369×208.jpg Neo-sushi?! Experience creative sushi for the first time at “Hobo Ueno Oshimachi”! Including spilling sushi and ice cream-shaped sushi! We had Arimura-san try out some “artistic” sushi, something she’d never tried before. What’s inside the sushi and how does it taste? Challenge 657 Create art in your own style! (Ueno Station, Ginza Line, Hibiya Line / xart | Hanging Art)
https://prcdn.freetls.fastly.net/release_image/13243/30/13243-30-60dffd5c6ca90cd73dc1d9a4364e46a5-369×208.jpg “xart | Hanging Art” allows you to create one-of-a-kind works of art. Instructor Suzuki taught us how to create art. The students worked hard to choose their favorite colors as they created their art. What kind of work did Arimura create as she tried art for the first time? ■New CM Statement Tokyo is constantly changing. It keeps moving forward, incorporating new things. That’s why I want to start too. Find your favorite part of Tokyo. When I meet different people in different cities, The different Tokyos become my Tokyo. My daily life progresses together with Tokyo. Starting the future of Tokyo with the Metro. Find my Tokyo. Tokyo Metro ■CM overview Name: “Find my Tokyo. Brand new season” (30 seconds) “Ueno_Everything is Art” (15 seconds/30 seconds/60 seconds) Broadcast start date: Wednesday, October 1, 2025 *Launched sequentially on displays inside Metro stations and trains *Available on the official Tokyo Metro YouTube channel from Tuesday, September 30 URL: Production Staff: Kaze to Rock/Hakuhodo Inc./Tohokushinsha Executive Creative Director / Director Michihiko Yanai Wind and rock Creative Producer Mao Hirai Wind and rock Creative Director / Planner Kohei Ohno Hakuhodo Creative Director / Copywriter Yudai Iguchi Hakuhodo Art Director Kinzo Shibata DE Planner Sumiyoshi Ayaka Hakuhodo Copywriter / Planner Natsuki Uchiyama Happy Hours Hakuhodo Producer Ryusuke Matsunobu Tohokushinsha Producer Yukika Shimase Tohokushinsha Producer Toru Hara Tohokushinsha Production Manager Natsuki Hosoya Tohokushinsha Cinematographer Ken Hanzawa GLASSLOFT Steadycam Yoshinobu Nagamori NAGAMORINC. Lighting Director Hitoshi Otake Freelance Art Toshihide Sakai TATEO Stylist Yumiko Segawa Freelance H/M Izumi Omagari STORM ■New Image Character: Kasumi Arimura
https://prcdn.freetls.fastly.net/release_image/13243/30/13243-30-af58d4ef2037f8a087c18e2d9b7e8cb5-480×659.jpg ＜Kasumi Arimura (Arimura Kasumi) ・Born February 13, 1993, 32 years old ・Born in Hyogo Prefecture She made her drama debut in the 2010 TV Asahi drama “Hagan no Onna.” In 2015, she starred in the films “Strobe Edge” and “Hirugao,” for which she won both the Japan Academy Award for Best Actress and the Best Newcomer. Then, in 2021, she won the Japan Academy Award for Best Actress for her role in the film “Hanataba Mitai Koi wo Shita.” He will appear in the 2022 TBS drama “Ishiko and Haneotoko,” the film “The Moon’s Phases,” the 2023 NHK Taiga drama “What Will Ieyasu Do?”, and the film “Chihiro-san.” His Netflix series “Goodbye, Continued” will be distributed in over 190 countries worldwide. His films “Hanamanma” and “Black Showman” will be released in 2025. ■Comments on appearing in the commercial It was so much fun, and the shoot flew by. Tokyo Metro has been a part of my life since I first moved to Tokyo. It’s always been close to me, so I was happy to be able to work with them in this way. I believe there are still many hidden charms in Tokyo that I haven’t discovered yet, so I’d like to experience more of them in the Tokyo Metro commercials! ■Commercial song “Before You Forget” Music provided by: Vaundy
https://prcdn.freetls.fastly.net/release_image/13243/30/13243-30-82fd3d482d79c2e00d71d9c1a22353c7-457×456.jpg ＜Vaundy＞ ・Born June 6, 2000, 25 years old ・Born in Tokyo ＜Main career＞ He writes all of his own lyrics, composes his own music, and arranges his own music. He’s a multi-talented artist who also handles design, video direction, and self-production. He’s garnering attention as a symbol of the Reiwa era of subscription music, with 17 of his songs surpassing 100 million plays, making him the most popular solo artist in Japan. In 2026, he’s scheduled to embark on a dome tour of seven shows in four cities, making him the youngest male solo artist in history to do so. Press release attachments
