Meiji Yasuda & Studio Chizu, “Endless Scarlet” is about to be released! Campaign to give away movie tickets to 3,000 people Meiji Yasuda Life Insurance Company Press Release: October 1, 2025 Meiji Yasuda & Studio Chizu are about to release “Endless Scarlet”! We’re running a campaign to give away movie tickets to 3,000 people. Applications will be accepted from Wednesday, October 1, 2025 to Friday, October 31, 2025. Meiji Yasuda Life Insurance Company (President and CEO: Nagashima Meiji Yasuda Co., Ltd. (hereinafter “Meiji Yasuda”) is collaborating with animation production company Studio Chizu to celebrate the release of director Mamoru Hosoda’s “Endless Scarlet” (scheduled for release on November 21st). From Wednesday, October 1st to Friday, October 31st, 2025, Meiji Yasuda will be running a lottery to give away movie tickets to 1,500 pairs (3,000 winners). In addition, among those who did not win the movie tickets, 5,000 people will be entered into a lottery to win a fleece blanket with an original “Endless Scarlet” bag.
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Meiji Yasuda is collaborating with Studio Chizu and director Mamoru Hosoda’s latest film, “Endless Scarlet,” scheduled for release on November 21, 2025. This animated film depicts a woman who, while torn between feelings of revenge and retribution, continues to trust others and strives to live her life. It explores the hope and difficulties of seeking human connection and moving toward the future in these turbulent times. Although the backgrounds and circumstances are different, the theme of this work shares many similarities with Meiji Yasuda’s “MY Link Coordinators (sales staff),” who listen to the voices of people in their communities and build relationships of trust. Though they are in different fields of expression, both depict the importance of “the power to support relationships between people,” and we aim to reach more people with this value through this tie-up. • Application period: October 1st (Wednesday) to October 31st (Friday), 2025 • Prize: • “Endless Scarlet” Movie Tickets (1,500 pairs, 3,000 winners) • Among those who do not win the movie tickets, 5,000 people will receive a fleece blanket with an original “Endless Scarlet” bag. • How to apply: Apply via the special website • Special site URL:
https://game.smktg.jp/public/seminar/view/8056?eiga=11 I died, I lived, and I learned love. After failing to take revenge on her father’s enemy, Princess Scarlett wakes up in the Land of the Dead. This is a crazy world where people spend their days looting and committing violence, and the powerless and injured become “nothingness” and disappear from existence. When Scarlett learns that her enemy, her uncle Claudius, who killed her father and seized the throne, is also in this world, she once again vows to seek revenge. Then she meets Hijiri, a nurse from modern-day Japan. The two meet across time and, despite initial conflicts, end up traveling together through the Land of the Dead.
https://prcdn.freetls.fastly.net/release_image/140647/4/140647-4-e2a5c2d247602683f56e12c26b85e783-1447×2048.jpg Scarlett can only survive by fighting, while Hijiri does not want to fight. Scarlett’s frozen heart gradually thaws as Hijiri treats her wounds and shows kindness to both friend and foe. Meanwhile, Claudius discovered the “endless place” everyone dreams of in the Land of the Dead, and incited the people to take control, trying to make it his own. He also hears that Scarlett is searching for him to exact revenge, and ruthlessly sends assassins to turn her into
“Nothingness.” Scarlett and Hijiri also head for the “endless place” to find Claudius, fighting assassins who appear one after another… And then the fateful moment arrives. What is the decision that Scarlett will reach at the end of her endless journey? Director, Screenwriter, Original Story: Mamoru Hosoda Planning and Production: Studio Chizu Release Date: Friday, November 21, 2025 Special booths featuring paperbacks of Studio Chizu’s past works and promotional materials announcing this campaign will be set up at Miraiya Bookstores, a nationwide AEON Group bookstore that has a business partnership with Meiji Yasuda, as well as at Maruzen and Junkudo bookstores. The special booth will display paperbacks of Studio Chizu’s past works, including “Wolf Children,” “The Boy and the Beast,” and “Mirai.” Posters and POP displays will also be set up with campaign details and application methods. The booth is designed to allow movie fans and bookstore visitors to view campaign information while immersed in the world of the works. Meiji Yasuda and Studio Chizu’s collaboration began with the original animated commercial “Aki’s Promise” in 2020 and has continued multiple times since, including “The Dragon and the Freckled Princess” (2021). In 2024, the “Studio Chizu x Meiji Yasuda 5th Anniversary Special Site” was launched, summarizing the history of their work. The themes that both parties value are “connections between people” and “the strength to step into the future.” Many of Studio Chizu’s stories depict characters facing difficulties and conflicts, but growing and moving toward the future through their interactions with others. This deeply resonates with Meiji Yasuda’s approach of being rooted in the community, listening to each and every customer, and supporting them through life’s milestones and changes. Meiji Yasuda & Studio Chizu Collaboration 5th Anniversary Special Website:
https://www.meijiyasuda.co.jp/brand/LC/LP_0/ ●Studio Map Profile Founded in April 2011 by producer Yuichiro Saito and Mamoru Hosoda as a base for film production, Studio Chizu is a studio that plans and produces animated films. The studio’s name embodies their spirit of filmmaking: “Taking on previously uncharted motifs, themes, and expressions to create a new map in the vast, endlessly expanding world of animated films.” https://studiochizu.jp/ For more information about this release
