[Kawai Musical Instruments Manufacturing Co., Ltd.] Kawai Musical Instruments Manufacturing Co., Ltd. releases brand movie “A Letter to You”
Kawai Musical Instruments Manufacturing Co., Ltd. Press Release: October 1, 2025 Kawai Musical Instruments Manufacturing Co., Ltd. releases brand movie “A Letter to You” In conjunction with the establishment of our new corporate philosophy system, “KAWAI Philosophy,” we produced a brand movie that visually communicates our company’s values, purpose, and the direction we are aiming for. Kawai Musical Instruments Manufacturing Co., Ltd. is pleased to announce that it released its new brand movie, “A Letter to You,” on October 1st.
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Philosophy,” on March 19, 2025. In conjunction with this, we have produced a brand movie that communicates our values, purpose, and the direction we are aiming for. The movie is available on our official website and YouTube channel. ■ Thoughts on production A piano isn’t just for making music. It’s an instrument that’s closest to a person’s daily life, constantly accompanying them as they experience the joy, sadness, regret, emotion, growth, and setbacks that come with life. It understands those emotional nuances better than anyone else and connects with them through sound. That’s what Kawai Musical
Instruments Manufacturing Co., Ltd. believes a piano is, and it’s the feeling embodied in our company’s mission: “Making life resonate.” To portray this emotion, it was necessary to depict the “time” of life, rather than a specific moment. In this video, three actors play the piano, allowing viewers to relive the protagonist’s life, expressing the passage of time spent together with the protagonist and piano.
https://prcdn.freetls.fastly.net/release_image/45724/74/45724-74-441ec756cda28bce621e9baf1b0eb2d0-3900×842.jpg This video also takes on the challenging visual direction of a fixed angle and one cut per scene, but there is a reason for this direction. The central concept of this production is a “letter from the piano.” By conveying the piano’s own thoughts and wishes, which are normally inaudible, in the form of a “letter,” we express the piano’s feelings toward the protagonist and the message our company wishes to convey. Furthermore, to further convey this concept, the video angles are limited to the “point of view of the piano,” and special recording and editing methods are used to capture the performance sound closer to what the piano itself hears, rather than the sound we normally hear. We hope that through this brand movie, the story embodied in our mission to “make life resonate” will resonate with people all over the world. ■About Kawai Musical Instruments Manufacturing Co., Ltd. Kawai Musical Instruments Manufacturing Co., Ltd. began in 1927 with a single piano, created by founder Koichi Kawai, with the passionate desire to “make the world’s best piano.” While piano manufacturing has remained our focus since our founding, we have expanded our business to promote music as an instrument manufacturer, offering music lessons, direct sales, and tuner training. Today, we have expanded our business beyond musical instruments to include education and materials processing, enriching our customers’ lives. Our products and services are present in the daily lives of people all over the world, and are associated with many emotions (joy, anger, sadness, and happiness). Our mission, “Making Life Resonate,” embodies our desire to be a presence that resonates with people at all times. Based on our new corporate philosophy, we aim to be an irreplaceable partner, sharing excitement and smiles with our stakeholders not only in musical instruments but also in various other fields. ■Related URL
・Establishment of the “KAWAI Philosophy” Corporate Philosophy System (News Release) https://www.kawai.co.jp/news/20250320/ ・Official website https://www.kawai.co.jp/company/philosophy/ ・Official YouTube channel https://youtu.be/Xj6wEadIOKw For more information about this release