Tsunagaru Co., Ltd. Exhibited at “Mela! Mela! Anime Japan!! 2025” held in New Delhi, India, and formed a Japanese fan community of middle- to high-income earners.

[Tsunagaru Co., Ltd.] Exhibited at “Mela! Mela! Anime Japan!! 2025” held in New Delhi, India, and formed a Japanese fan community comprised of middle- to high-income segments. ​
Tsunagaru Co., Ltd. Press Release: October 1, 2025 Exhibited at “Mela! Mela! Anime Japan!! 2025” held in New Delhi, India, and formed a Japanese fan community comprised of middle- to high-income earners. We conducted market research and formed a Japanese fan community, focusing on anime content and Japan travel experiences for affluent customers. Our booth, decorated in the style of a summer festival, attracted over 1,500 visitors, who interacted with the event and participated in surveys.
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Mela! Mela! Anime Japan!!2025 Tsunagaru At the Japan Booth Tsunagaru Inc. (Headquarters: Osaka, CEO: Takeshi Kanaoka), whose core value is “Raising Japan’s Presence Through the Power of Connections,” exhibited at “Mela! Mela! Anime Japan!! 2025,” one of India’s largest anime and culture events, held at the Pacific Mall Tagore Garden in New Delhi, India, on Saturday, September 13th and Sunday, September 14th, 2025. Tsunagaru conducted a survey of preferences regarding visiting Japan through test marketing of anime content and high-value-added travel content to Japan. This enabled them to grasp the consumption characteristics of India’s middle to wealthy classes and successfully formed a community of approximately 1,000 Japan fans and influencers. ■Event Overview Name: Mela! Mela! Anime Japan!! 2025 Date and Time: Saturday, September 13, 2025, 11:00 AM – 10:00 PM, Sunday, September 14, 2025, 11:00 AM – 8:00 PM Venue: Pacific Mall Tagore Garden (New Delhi) Number of visitors (last year’s total): Approximately 60,000 (47,200) Organizer: Mela! Mela! Anime Japan!! Executive Committee Supported by: Government of India, Embassy of Japan in India, Japanese Association of Delhi, Japan Chamber of Commerce and Industry in India, Japan Foundation, JETRO, and others ■Background of the Exhibit To realize Tsunagaru’s mission of “committing to the local community, earning foreign currency, and increasing Japan’s presence,” we have launched a variety of in-house businesses, including Taiwan x Japanese regions, France x related populations, and the wealthy Middle Eastern x travel to Japan, in addition to our core solutions business. While visiting an anime event in India in April 2025, we discovered an opportunity to turn Japanese anime culture into a way to attract tourists to Japan, and decided to exhibit in the Indian market. [Exhibition results] 1. Understand and digitize the specific needs for anime and experiential content for the wealthy We conducted a needs survey to find out what people are interested in when it comes to traveling to Japan and experiencing food and culture. We collected responses from over 1,500 people through online and offline surveys, and gained specific insights.
https://prcdn.freetls.fastly.net/release_image/15802/104/15802-104-8982290319733f87b11c73bdcc505191-3900×2925.jpg Collecting the wants of Japanese fans through various surveys Image
URL: https://prcdn.freetls.fastly.net/release_image/15802/104/15802-104-9c2383a7c80d93452f83fad25eeff81b-3900×2925.jpg Among the places people answered they would like to visit, it appears that interest in visiting Japan has also increased. 2. Networking with Influencers We discovered powerful influencers among Indian anime fans and confirmed the potential for collaboration in public relations and promotions through social media.
https://prcdn.freetls.fastly.net/release_image/15802/104/15802-104-645ee54c077d7b0dcfb4ac31fa690a9c-3900×2600.jpg Mega influencers were also in attendance.
https://prcdn.freetls.fastly.net/release_image/15802/104/15802-104-299e508c1740a2bae65e2b08c22959f2-3024×2016.jpg Building a bridge between Japan and India through marketing using KOLs 3. Community Building Among the visitors, we formed a powerful community of approximately 1,000 Japan and anime fans who were highly motivated to visit Japan, and established a system for direct marketing to the “segment that invests in hobbies and experiences,” ranging from the middle class to the wealthy.
https://prcdn.freetls.fastly.net/release_image/15802/104/15802-104-c959aad7a5852830c6a9a18e72d4c679-3900×2925.jpg Networking with the middle class and young, wealthy individuals
https://prcdn.freetls.fastly.net/release_image/15802/104/15802-104-19df320dd3181748f1b08e1650a6155d-1280×963.jpg Gathering insights into experience and travel investors ■Business opportunities using anime and tourism content for the wealthy India has a population of 1.4 billion and is a growing market whose nominal GDP is expected to become the third largest in the world by fiscal year 2025. What became apparent at the venue was the gap between the saturation of information access and the hunger for consumer experiences. While the middle- to wealthy-class urban population regularly accesses global content through their smartphones, and Japanese anime and games have become a “must-have” for everyone, there are still few places where people can safely and affordably access official merchandise and experiential content. In other words, there is a lack of a bridge from “knowing about and enjoying” to “owning and participating.” To “gain ownership and participation” in the Indian market Tsunagaru supports the following initiatives for companies, local governments, and government agencies: ●Marketing and Research Preference surveys based on local fan bases, consumer intent verification, and influencer research ●Exhibition and event
participation support Planning and running cultural experience booths, cultivating sales channels for Japanese products, and conducting experiential PR ●Promotion/PR support Local expansion utilizing social media and WhatsApp communities, and online-offline collaboration initiatives ●Creating anime tourism Developing Japan tourism products that combine experiences such as pilgrimages, samurai, Japanese cuisine, and sumo ●Developing tourism for the wealthy Creating high-value-added travel products (private experiences, utilizing local resources, planning for VIPs) ●BtoB and government collaboration Matching between Japanese and local companies, local government promotion, and planning international exchange events Based on the success of this Delhi campaign, Tunagaru will expand its marketing to major cities such as Mumbai and Bangalore. Leveraging the fan community it has formed, it will conduct test sales of Japan-related products and conduct preference surveys, while also continuously activating the community and utilizing it as a pool of potential promotional candidates. This will help companies and local governments accurately target and efficiently develop their businesses when entering the Indian market. 【About Tsunagaru Co., Ltd.】 Tsunagaru is a company that brings sustainable profits to local communities by delivering Japan’s “treasures” to the world. In addition to our core business of solutions and inbound travel, we are also involved in the overseas expansion of regional resources and experience production. We welcome contact from companies and local governments interested in working with us in the Indian market. HP: https://www.tsunagaru.co.jp Contact: info@tsunagaru.co.jp