alter. Executive Committee “alter. 2025, Tokyo,” an event promoting innovation in Japanese product design, will be held for the first time from November 7th (Fri) to 9th (Sun) at Nihonbashi Mitsui Hall

【alter. Executive Committee】 First-time event “alter. 2025, Tokyo,” promoting innovation in Japanese product design / November 7th (Fri) – 9th (Sun) Nihonbashi Mitsui Hall ​ alter. Executive Committee Press Release: October 1, 2025 To Members of the Media “alter. 2025, Tokyo,” an event promoting innovation in Japanese product design, will be held for the first time / November 7th (Fri) – 9th (Sun) at Nihonbashi Mitsui Hall Product works by 56 young Japanese creators from 11 projects selected by curators from MoMA and the Pompidou Museum will be exhibited.
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alter. 2025, Tokyo KV The alter. Executive Committee will hold the first “alter. 2025, Tokyo” event at Nihonbashi Mitsui Hall for three days from Friday, November 7th to Sunday, November 9th, 2025. alter. is an experimental design event that promotes prototyping and collaboration among the next generation of creators from diverse fields, presenting alternative approaches to product design. Eleven projects and a total of 56 creators, selected by committee members who are leaders in the global design scene, will exhibit their products. The venue will also feature an exhibition of the results of a product design education program for teenagers, talk sessions, a market, and more, reexamining the value of product design in modern society. Event overview Name: alter. 2025, Tokyo Venue: Nihonbashi Mitsui Hall | 4th and 5th Floors, COREDO Muromachi 1, 2-2-1 Muromachi, Nihonbashi, Chuo-ku, Tokyo (Entrance on 4th Floor) Dates | Friday, November 7, 2025 – Sunday, November 9, 2025 Time | November 7th (Friday), 8th (Saturday) 11:00 – 20:00, November 9th (Sunday) 11:00 – 17:00 Admission Fee | 1-Day Pass: ¥2,000 (Students ¥1,000) | 3-Day Pass: ¥3,000 (Students ¥2,000) | * Free for junior high school students and younger * Student discount only available with student ID Contents | EXHIBITION: Product exhibits from collaborative projects between creators from different industries | SHOWCASE: An experimental program that raises issues from outside the industry, such as among teenagers and people from other industries | MARKET: A market that connects creators and consumers and expands their creativity ｜TALK: A publicly recorded talk program with a different theme each day ｜AWARD: Awards selected by globally active committee members Organizer: |alter. Executive Committee Sponsors and Cooperation | Mitsui Fudosan Co., Ltd. (Special Sponsor), Karimoku Furniture Co., Ltd. (Sponsor and Cooperation) | say hi to_ (Media Partner), dezeen (Media Partner), others Website | https://altertokyo.com/ SNS ｜Instagram @altertokyo, X @alter_tokyo Contact ｜contact@altertokyo.com Features of alter. ・Exhibitors primarily comprise young creators who will lead the next generation ・We encourage “project-style” exhibits that involve teams from different industries. ・Verbalize your concept and deepen your awareness of social issues and narrative. ・We will evaluate your presentation, including the spatial design, along with your work. ・Exhibition fees are free for project-type exhibitors, and subsidies of up to 3 million yen are available for exhibition-related expenses. ・Evaluation by an international committee leading the global design scene. alter. will be held in a new format that differs from the typical trade fair format where participants pay an exhibition fee. Project proposals by next-generation creators will be selected by an international committee with influence on the global design scene, and grants of up to 3 million yen will be awarded to these projects. By supporting the prototyping of original ideas that would normally be difficult to realize, and by exhibiting and showcasing these ideas, we hope to inspire innovation in Japanese product design. Exhibitors will be primarily next-generation creators under the age of 35, and will include not only product designers but also artists from a variety of fields. Furthermore, rather than individuals, creators from various industries will organize projects and exhibit as a team. Each project requires a clear, articulate concept while deepening a narrative that presents social awareness and the product’s significance. Contestants are also required to create a complete presentation, including not only the work itself but also the design of the exhibition space and the visitor experience. About the Committee Members The committee members are Tanja Hwang, curator at the Museum of Modern Art (MoMA) in New York, a world-leading art museum; Olivier Zeitoun, curator at the Centre Pompidou in Paris; Formafantasma, a design studio at the forefront of the global design scene; Keisuke Nakamura, designer and founder of SKWAT, who works in urban culture around the world; and Kristen de La Valliere, director of say hi to_, ​​an international design media and platform.
https://prcdn.freetls.fastly.net/release_image/169332/1/169332-1-c2b820280f7373664b6544e16c54fc06-2000×401.png alter. 2025 Tokyo Committee Members Photo from left: Andrea Trimarchi / Simone Farresin (Design Studio / FormaFantasma) Keisuke Nakamura (Architect / DAIKEI MILLS) Kristen de La Valliere (Creative Consultant and Curator / say hi to_) Olivier Zeitoun (Design Curator and Researcher / Center Pompidou) Tanja Hwang (Design Curator and Researcher / MoMA) About the exhibitor 11 projects and a total of 56 designers will be exhibiting, primarily young Japanese designers under the age of 35. Next-generation creators from a wide range of fields, including contemporary artists, photographers, editors, researchers, musicians, dancers, art directors, and engineers, will participate in the projects. After a selection process that includes concept development and presentations, the product designs will be exhibited.
https://prcdn.freetls.fastly.net/release_image/169332/1/169332-1-d7706375193ad110d05a4ab3c9709b5b-2000×1750.png alter. 2025, Tokyo Exhibitor Project Participating Creators: Aoi Yamada, Akiyama Ryota (★), Ishizaki Asako, Isobe Akiko, Itagaki Yuta (★), Inagaki Naohide, Inoue Tomoaki, Gaku Inoue, Yuki Inoue, Sho Iwasaki, Satoshi Iwashita, we (★), Juichi Ueda, Masashi Usami, Takuto Ohta, Hiroaki Onishi, Mamiko Kamiyama, Daiki Kameyama, Kohei Kawatani(★), Misa Kono(★), Kazuki Kimura, GYOSHA, Azusa Kurihara, Shunji Sato, Takahiro Shiramizu, Shinsudan Lee, Tatsuyuki Sugino(★), Yasuhiro Suzuki, Rikuo Takada(★), Jun Takano(★), Shintaro Takano, Daiki Tadashi, Ryusuke Niwa, Takuro Tamayama, Nana Sari Tamura, Shoji Terada, Tokyo Kodo, TORI, Akira Tomita, Tohei Nakatake, Yuma Nishida(★), Chikei Hara, Ryoya Shinji, Junya Fukumoto, Soma Furutachi, POETIC CURIOSITY (Yusuke Aonuma Kensei Miyoshi) (★), Yosuke Matsushita, Ryota Mizusako, Hana Mitsui (★), Haruki Miyake, Monoya, Heijiro Yagi, Shoma Yamamoto, Shinya Yoshichi, Gongzhen Liu (11 groups, 56 people / alphabetical order) * (★) indicates the project representative Examples of past works by participating creators
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https://prcdn.freetls.fastly.net/release_image/169332/1/169332-1-1d4137ffbc0e74409d7b6727b98c757c-2000×1500.png About the program ▼ SHOWCASE/ MARKET In collaboration with “GAKU,” a creative school for teenagers located on the 9th floor of Shibuya Parco, we will be launching a product design educational program, “Composition from the Viewer’s Side,” starting in August. A total of eight classes will be held, focusing on “user creativity.” A “shop” will also be set up at the venue, where teens will be invited to explore new ways to interact with products. At the shop, participants will be able to purchase and take home works, prototypes, inspiration, and books by participating creators. ▼ TALK A public, recorded talk program will be held over three days during the event, featuring members of the selection committee and experts from a wide range of fields. Each day will feature a different theme, and discussions will be held to explore and deepen the present and future of design. The content will be made available to the public via an audio streaming service at a later date. ▼ AWARD The best products at the venue will be selected and announced by committee members. *Details about each program will be announced on the alter. official website and social media.
Don’t miss the first-ever “alter. 2025, Tokyo,” an innovative design event.