Nippon Columbia Group Co., Ltd.: Establishment of the Next-Generation Creative Production Company “Nippon Columbia Group Co., Ltd.”, Created with an AI-First Approach Image
URL: Nippon Columbia Co., Ltd. Press Release: October 1, 2025 Establishment of Nippon Columbia Group Co., Ltd., a next-generation creative production company that creates with an AI-first approach.
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Faith Inc. (Representative Director and Chairman: Hajime Hirazawa; Head Office: Nakagyo-ku, Kyoto City; hereinafter “Faith”) today conducted a corporate split and established Nippon Columbia Group Co., Ltd. (Representative Director and President: We are pleased to announce the establishment of NCG (headquarters: Minato-ku, Tokyo, headquartered by Shunsuke Sato). We have achieved many “Japan’s First” and “World’s First” innovations, including Nippon Columbia, which created Japan’s first phonograph, and Faith, which created the world’s first ringtone. We have constantly evolved the way music is enjoyed, adapting to the changing times. Our journey has also brought about change in the way music is made and delivered, and is a history of continuing to create unique entertainment. As we have overcome all sorts of waves of change and taken on the challenge of innovations that move society forward, we are now in 2025, and the evolution of AI is beginning to bring about major changes in the creative process itself. The challenges we must address go beyond simply introducing new technology and streamlining creative activities. In today’s society, where vast amounts of information and content are consumed daily and human emotions and thoughts are often left behind, we believe our mission is to offer essential entertainment that goes beyond fleeting consumption, but resonates deeply with people’s senses and lives, and remains in their memories for years to come. Our co-creation with AI will enable us to create content that reflects the present, combining immediacy and high creativity. We aim to create value that will have a strong impact in the here and now while also providing a foundation for people. This challenge will not just have a momentary impact, but will have a lasting impact on people’s lives and culture, shaking up and transforming society itself. To accelerate these future-oriented initiatives, we have implemented a thorough business restructuring and established a new company, Nippon Columbia Group Co., Ltd. (NCG). As an independent organization with AI at its core, NCG will pursue growth opportunities in new markets and powerfully drive transformation in the entertainment industry. Just as music that has defined the era has been etched in people’s memories across generations, NCG aims to be a company that always makes a real impact on the present by building a creative foundation premised on a coexisting society through new experiences created by collaboration between AI and humans, and by evolving to become an indispensable part of people’s lives. NCG sees “AI Transformation (AX)” as the core of its future business development, and will not simply continue its existing music business, but will promote the creation of new value by actively utilizing AI technology. Specifically, it will focus on the following business areas. Promoting IP Businesses Using AI We are already working on IP businesses using AI, and aim to build a system that handles everything from AI artist production to rights management and distribution. Building an AI Creator Ecosystem We aim to form a community of AI engineers and creators, and in the future, have it function as a job placement platform for AI creators. We will develop a B2B business by proposing AI-related planning, production, and business strategies to external clients. Promoting AI Rights and Ethics To establish standards regarding copyright and usage of AI-generated content, we are considering launching an AI Council in cooperation with industry groups and other companies, and will contribute to the development of legislation and industry standards. AX Promotion Structure To accelerate the promotion of AI throughout the company, NCG will establish an “AX Promotion Team” and assign several dedicated “AI Evangelists.” We are formulating an AI usage policy and providing basic training for all employees to improve AI literacy throughout the company. We will also make the use of AI mandatory in our existing physical businesses, creating new business value. ＜Vision / Mission / Values＞ Vision (The Future We Aim for / What We Want to Be) Impact NOW. Shake up the present with creations that shake things up. Mission (Our Mission / Our Reason for Existence) As a pioneer in our industry, we will continue to rebuild from scratch the environment and structure that maximizes the impact of our creativity, based on the spirit of “creating what doesn’t exist.” 1. Expanding Creativity 2. Valuing Immediacy 3. Building a Foundation for Co-Creation Values (Corporate Values) Play Now. Feel the present, enjoy the present, act now Co-Create, Re-Create. Create together, build together Be Essential. Be essential ※For more details, please visit our corporate website.
https://www.columbia.co.jp
https://prcdn.freetls.fastly.net/release_image/19470/4545/19470-4545-98356f40a04adbdbdabd2a8732c75f71-1080×1080.jpg The Nippon Columbia Group has adopted a new vision: “Impact NOW. Shaking up the present with creations.” We will pursue new forms of entertainment that are needed in today’s digital society and AI era. 115 years ago, Nippon Columbia, the innovator who founded Japan’s first record company, and Faith, the creator of the world’s first ringtone. Now in the Reiwa era, the Nippon Columbia Group, which shares the DNA of these two companies, is taking on the challenge of innovating the next-generation creative market created by AI. Stay tuned as the Nippon Columbia Group once again takes on the challenge of creating firsts in Japan and the world.
https://prcdn.freetls.fastly.net/release_image/19470/4545/19470-4545-b48fb971c99192faf097095b1e46f001-1054×480.jpg NCG’s new logo features a motif inspired by fractal structures like the waveforms of lightning and sound, expressing the image of the inspiration of artists and creators linking and spreading to consumers and society. It symbolizes “creativity that shakes the present moment” and “an impact that continues to resonate into the future” on every scale. Company Name: Nippon Columbia Group Co., Ltd. Location: 6-10-12 Minami-Aoyama, Minato-ku, Tokyo Representative: President and CEO Shunsuke Sato Business: Development of an AI-based content
distribution platform and building a business model Capital: 50,000,000 yen URL:
https://www.columbia.co.jp
