【MASH HOLDINGS CO., LTD.】 【MUCHA】First installment of the Holiday Collection! Two fragrances inspired by Mucha’s “Foxland Jamaica Rum” are released simultaneously.
Mash Holdings Co., Ltd. Press release: October 2, 2025 To Members of the Press [MUCHA] First in the Holiday Collection! Two fragrances inspired by Mucha’s “Foxland Jamaica Rum” will be released
simultaneously. Pre-orders begin Thursday, October 2, 2025. Also available: a museum box containing four popular mini-spray eau de toilette fragrances and a limited-edition shopping bag. MUCHA, the world’s first officially recognized brand by the artist and Mucha Foundation, developed by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), has released two new eau de toilette products inspired by Mucha’s work “Foxland Jamaica Rum” (1897): “Jamaica Rum Dark Rum” and “Jamaica Rum Dark Rum.” Two varieties of “MUCHA White Rum” and “MUCHA White Rum” will be released as part of the “Jamaica Rum Collection.” Additionally, a “Museum Box” containing a mini spray assortment of four popular eau de toilette varieties and a limited-edition shopping bag will also be available as part of a special lineup to brighten up the holiday season. Pre-orders for the first part of the holiday collection will begin on Thursday, October 2, 2025, with an advance release at Shinjuku Isetan Salon de Parfum on Thursday, October 9, and a general release at all MUCHA stores and the official online store on Thursday, October 16. The second part will be released on Tuesday, November 18.
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https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-5ff73b0c016995455a7bd19d1d4447b7-1821×2700.jpg Artwork “Foxlands, Jamaica Rum” (1897) The poster for “Foxlands, Jamaica Rum” reflects Mucha’s depiction of the affluent life in fin-de-siècle Paris. The woman’s rococo dress, elegantly posing against a decorative circular background, evokes the Hanoverian dynasty that ruled Jamaica. The royal coat of arms is depicted on the left side of the poster, and the motif of sugarcane, the raw material for rum, is placed in the circular decoration. Mucha strategically crafted the composition to attract people’s attention with the beauty of the woman, and then to lead their eyes to the product. Aroma of “Jamaica Rum Dark Rum”
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-da657dbf0a8772519eb64a0c24b9cdd3-1080×1350.jpg “Jamaican Rum Dark Rum” Aroma The allure of oriental dark rum, intoxicating with its sophisticated sweetness and hints of vanilla. A glass of dark rum in hand at a smoky bar counter. The fragrance opens with a refreshing taste of bergamot and elemi gum, and a smoky incense reminiscent of fragrant wood, like a fine wine that intoxicates the soul without even realizing it. As you immerse yourself in the mellow and pleasant opening, you are drawn to the exquisitely deep floral notes of rose, jasmine sambac, and ylang-ylang, interwoven in layers. The final accord evokes the image of a rich, mature amber. Vanilla and benzoin gently spread a warmth and a caramel-like bittersweetness, creating a mellow, sensual fragrance befitting an adult. Top notes: Incense, Elemi Gum, Bergamot Middle notes: Jasmine Sambac, Rose, Ylang Ylang, Cedarwood Last: Dark Rum Accord “Jamaica Rum Dark Rum” Lineup
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-a1aef32eff12be94a769492d1da88329-1080×1350.jpg Jamaican Rum Dark Rum 1897 Eau de Toilette 40mL/13mL /8mL Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-f710ba8746ee67c858f679ea8ce34e27-2025×2700.jpg Jamaican Rum Dark Rum 1897 Eau de Toilette 13mL / 8mL
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-4b041695af477c44c8f03bc2d9a798b3-2025×2700.jpg Jamaican Rum Dark Rum 1897 Eau de Toilette 40mL
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-b5a27f46ff5c05da14e9241cdc4a363a-2025×2700.jpg Jamaican Rum Dark Rum Eau de Toilette 1897 13mL “Jamaican Rum Dark Rum 1897 Eau de Toilette” Price: 40mL ¥14,960 (tax included) / 13mL ¥6,930 (tax included) / 8mL ¥3,960 (tax included) There are three types of fragrance bottles: a 40mL size that embodies Art Nouveau aesthetics down to the smallest detail; a 13mL size that is a modern reproduction of the perfume bottle depicted in a poster for Mucha’s “Rodo”; and a new 8mL size with a modern, black line art label. Aroma of “Jamaican Rum White Rum”
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-747aa15428afbd660f2cdc71d7ba0f5c-1080×1350.jpg Aroma of “Jamaican Rum White Rum” The deep, clear transparency of white rum, with a pleasant interplay of chic amber and citrus notes. The inspiration for this drink comes from a clear, unaged white rum. The top notes, bursting with dry cassis, bergamot, and pink pepper, evoke the crisp taste of a mojito. The freshness is softly enveloped by notes of patchouli, apple, and powdery lily of the valley. The gentle, fruity scent evokes a sentimental feeling deep within the heart, leaving a light yet unforgettable aftertaste. The final notes of amber, musk, and cedarwood rise to the surface, weaving together a mature clarity and a captivating depth. Top notes: Pink pepper, black lakanto, bergamot Middle notes: Lily of the valley, patchouli, apple Last: White Rum Accord “Jamaica Rum White Rum” Lineup
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-659e05515a0861c0554d7a58f132a37e-2025×2700.jpg Jamaican Rum White Rum 1897 Eau de Toilette 40mL/13mL /8mL Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-4177f4ba8d41e989a79c10cfbc124115-2025×2700.jpg Eau de Toilette Jamaican Rum White Rum 1897 13mL / 8mL
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-7b0da047e7da0c6ed483c0651cc902e4-2025×2700.jpg Jamaican Rum White Rum 1897 Eau de Toilette 40mL
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-ad4b5f8814d96a543307b2b3f01143df-2025×2700.jpg “Jamaican Rum White Rum 1897 Eau de Toilette” Price: 40mL ¥14,960 (tax included) / 13mL ¥6,930 (tax included) / 8mL ¥3,960 (tax included)
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-65e51f143f998df24ea33e73e39a3fe3-2500×2500.jpg Jamaica Rum Handkerchief “Jamaica Rum Handkerchief” Price: ¥2,640 (tax included) A playful new handkerchief has been released, boldly deconstructing and reconstructing the profound artwork of Mucha’s “Foxland, Jamaica Rum.” The pop and colorful design incorporates stripes and dots, and the chaotic composition deliberately breaks symmetry, creating a piece that contrasts with the original artwork and allows you to enjoy its contrast. Crafted from a lightweight, large cotton material, it can be tied to a bag or worn as an accessory like a bandana.
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-38912c38003db8e1210dcfe1bf2b6e32-2500×2500.jpg Wool Silk Stole A
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-ff4cd0c089304263195f5254fd44134d-2500×2500.jpg Wool Silk Stole B “Wool Silk Stole” (A/B) Price: ¥25,300 (tax included) A new wool-silk stole featuring a reversible print has arrived. The smooth feel and elegant luster of silk, combined with the soft warmth of wool, make this a piece that combines the charms of both. Lightweight and thin, yet warm, it adapts to your skin the more you wear it, ensuring long-lasting wear. It adds color to fall and winter styles, which tend to be heavy, and is perfect for a long season, from fall through spring. There are two designs. Design A is a classic design based on a sketch of a jewelry store that Mucha created for jewelry designer Georges Fouquet around 1900. Design B is a modern, pop-inspired take on the dignified poster art for “Foxland Jamaica Rum,” painted in 1897. Museum box containing mini sprays of four popular eau de toilette
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-3f566294cd2aca11ae8b999ae989e0ac-1322×862.jpg This museum box contains four popular mini sprays of eau de toilette, allowing you to enjoy the scents like you’re appreciating art. Open the lid to reveal these beloved creations in all their bold glory. Perfect as a gift or a treat for yourself.
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-0d7838389bed8be591725bfa85eea84f-2500×2500.jpg Eau de Toilette Museum Box Floral
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https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-5d7bb102f41caede7952a151fbe7db78-2500×2500.jpg Evening Star / Rose / Moon / Lily “Eau de Toilette Museum Box Floral (Evening Star/Rose/Moon/Lily) Price: ¥8,800 (tax included) This set of four eau de toilette fragrances features floral notes with the gentle lingering aroma of flowers and fruit. Perfect for when you want to add a little extra color to your everyday life or clear your mind and focus in silence. ・The scent of “Evening Star” The melancholy of twilight and the exhilaration of night melt together in the play of fruit and sweetly swaying flowers. Top notes: Bergamot, peach, ylang-ylang Middle notes: Campanula, jasmine, violet Last notes: Musk, vanilla ・Rose scent The refreshing freshness of Mucha’s roses exudes an innocent elegance that is unique to him. Top notes: Bergamot, Peony Middle notes: Rose, Iris, Raspberry Base notes: Rosewood, Sandalwood, Musk ・The scent of the moon A mysterious, powdery green drama that changes from moment to moment, like the waxing and waning of the moon Top: Ylang-ylang, bergamot, grapefruit, citrus Middle: Lily of the valley, poppy flower, hyacinth Last: Musk ・Lily scent Cleanse your heart with pure white lilies, instantly purifying your mind. Top notes: Bergamot, blackcurrant Middle notes: Lily, jasmine, ylang-ylang Last notes: Musk, vanilla
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-c49c8fbe129a4147ab857a4c3b8b5723-2500×2500.jpg Eau de Toilette Museum Box Fruity
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https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-ec5fb83695981f64b9fa9378838e335a-2500×2500.jpg Morning Star / Rodin / Monte Carlo / Polaris “Eau de Toilette Museum Box Fruity (Morning Star/Rhododendron/Monte Carlo/Polaris) Price: ¥8,800 (tax included) This set of four eau de toilettes features fruity notes that will brighten up any moment: when you want to welcome a new day with a positive attitude, when you want to feel the sparkle of the season, when you want to let your mind go wild. ・The scent of the “Morning Star” Transform the sweet fruit and morning dew from the laurel into magic that energizes the new day. Top: Violet, Apple, Blackcurrant Middle: Peach, bay leaf, lily of the valley, cedarwood Last: Sandalwood, musk, amber ・The scent of “Rodo” The bittersweet nostalgia of osmanthus that gently tightens your heart Top: Orange, Pear Middle: Rose, Freesia, Osmanthus Last: patchouli, musk ・”Monte Carlo” scent A dazzling journey through Monte Carlo, Monaco, created by the encounter between citrus and woody Top: Bergamot, tangerine, blood orange, lemon Middle: Floral transparent, lilac, pepper Last: vetiver, cedarwood, elemi gum ・Fragrance of “North Star” Like the light of the North Star that embraces everything. A generous tea note with hints of wood and moss Top: Bergamot, lemon, orange, mint Middle: Green, Edelweiss, Mate, Woody Last: moss, vanilla, musk [Limited quantity] Holiday limited shopping bag Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-f1042b76b0789feebbc8c1382ea6e0cb-2500×2500.jpg [Limited quantity] Holiday limited shopping bag
https://prcdn.freetls.fastly.net/release_image/18505/3684/18505-3684-98396c5f073d706916ec9d520a92c31c-2500×2500.jpg Side A special shopping bag limited to the holiday season, decorated with Mucha’s art in luxurious gold foil. From October 16th (Thursday), customers who purchase products at MUCHA directly managed stores will receive them on a first-come, first-served basis. About sales Reservation start date: Thursday, October 2, 2025 Advance release date: October 9, 2025 (Thursday) Nationwide release date: Thursday, October 16, 2025 *Reservations and sales at the official online store will begin at 10am. ■MUCHA ショップリスト
https://alphonsemucha.jp/Page/shoplist.aspx ■“2025 Holiday
Collection”スペシャルサイト
https://alphonsemucha.jp/Page/LP/2025/1002_holidayrum/?plan=MC251002holidayrum ■MUCHA Official Online Store https://alphonsemucha.jp/Page/shopping/ MUCHA(ミュシャ)について – Wearing the scene that comes back to life. – Suddenly, the smell of perfume I felt as we passed each other brought back memories of my old lover. The smell of osmanthus on the way home brings back memories of my childhood. These specific scents and designs create memories and scenes Like the “Proust phenomenon” that is evoked Sensory memories become richer and more memorable. The brand “MUCHA” is created by Mucha, an artist representing the Art Nouveau style. Through scents and art pieces inspired by various works It will make your unforgettable memories and the moments you want to keep in your heart even more memorable. About Alphonse Mucha (1860-1939) Born in 1860 in the South Moravia region of the Czech Republic, he was an artist who reached the pinnacle of Art Nouveau. In 1894, he moved to Paris and became famous for his poster “Gismonda” for Sarah Bernhardt. Afterwards, he published works such as theater, art exhibition, and product advertisement posters, decorative panels, and lithographs, and his unique style went beyond the field of graphic art and was highly praised for his artistry in jewelry, furniture, and sculpture. In his later years, he dedicated himself to writing the “Slavic Epic” series for his homeland, and it continues to be loved by many people in France and other Europe, America, where he spent a period of time, and Japan. Request regarding publication of this release contents If you wish to reproduce any images used in this press release, please indicate the credit below. Produced by MASH Style Lab under license Mucha Ltd. (C)Mucha Trust 2025 Brand official media ■Brand site https://alphonsemucha.jp/ ■Instagram
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https://x.com/_AlphonseMucha ■LINEアカウント
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