Artist Zuma (Rainbow Samurai) has created a sequel to the commercial song for “Sakuma Strawberry Milk,” which is celebrating its 55th anniversary! A collaboration video featuring his first collaboration with voice actress Akari Kito will be released

Artist Zuma (Rainbow Samurai) has created a sequel to the commercial song for “Sakuma Strawberry Milk,” which is celebrating its 55th anniversary! The first collaboration video with voice actress Akari Kito will be released on October 1st. ​
Sakuma Confectionery Press release: October 2, 2025 To Members of the Press Artist Zuma (Nijiiro Samurai) has created a sequel to the commercial song for “Sakuma Strawberry Milk,” which is celebrating its 55th anniversary! A collaboration video featuring their first collaboration with voice actress Akari Kito will be released on October 1st. Zuma (Nijiiro Samurai), who boasts the ability to create a song in five seconds if given a theme, wrote the lyrics and composed the music, and Akari Kito sang the song. Please pay attention to the two singers’ voices and lyrics, as well as the video, which connects the Showa era, when Strawberry Milk was born, with the Reiwa era. Sakuma Confectionery Co., Ltd. (Headquarters: Chuo-cho, Meguro-ku, Tokyo; Representative Director: Ryuseki Yamada) is holding the “Operation Tokimeki Update” campaign to commemorate the 55th anniversary of Strawberry Milk from September 1, 2025 to March 31, 2026. In addition to ongoing activities such as the 55th anniversary web commercial, illustrator collaboration packages, and gift campaigns, the second part of the campaign will be a collaboration music video by Zuma (Nijiiro Samurai) (hereinafter referred to as Zuma) and Akari Kito, which will be released online from October 1, 2025.
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Two performers: Zuma (Rainbow Samurai) and Akari Kito ■ Song Information Zuma wrote and composed the sequel to the commercial song “Is it round, small, and triangular? Sakuma’s Strawberry Milk ♪,” which has remained unchanged since the product was first released in the Showa era. A collaborative video featuring Akari Kito, who also appeared in the 55th anniversary web commercial, has been completed. Enjoy the new world of Strawberry Milk, updated by today’s most exciting creators.
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https://www.youtube.com/watch?v=EMPyxR9p69w Location> “Tokimeki Update Mission” Campaign Site *Full version released ▼http://www.sakumaseika.com/ichigomilk1970_2025/ Zuma’s YouTube account *Full version released
▼https://www.youtube.com/channel/UCNhplGFoeT_ylmw0MNP_LqA Zuma’s official TikTok *Short version released ▼ Limited release from October 1, 2025 to March 31, 2026 Lyrics, composition, song: Zuma (Rainbow Samurai) Song: Akari Kito
https://prcdn.freetls.fastly.net/release_image/162226/12/162226-12-f4dbfb0cdf668ff8bf7aa0e29a2fa826-417×279.jpg Reiwa’s Zuma-san and Showa TV’s Kito-san
https://prcdn.freetls.fastly.net/release_image/162226/12/162226-12-cf8a728d4ff79aea4c51dfae03af01d3-417×279.jpg Zuma-san goes back to the Showa era! Having fun with Kito-san Image
URL: https://prcdn.freetls.fastly.net/release_image/162226/12/162226-12-251e0ef873fcb515bf57bcfcc62a28c4-418×280.jpg Kitou-san, to the Reiwa era! Singing with Zuma ■ Messages from the Performers Based on the cuteness and excitement of “Strawberry Milk,” we created this song with the familiarity of a commercial song in mind, while also balancing the storytelling of a J-POP song. The first half incorporates memorable phrases from Strawberry Milk’s familiar catchphrases, such as “Round, small, and triangular!?” and “We’ll give it to you because it’s cute.” To appeal to younger generations, the first half is based on the emotional fluctuations felt on social media and in everyday life. As we move from the Showa era to the Reiwa era, we’re often swayed by appearances and reviews, and this is why we subtly portray Strawberry Milk as a presence that brings comfort with its “unpretentious sweetness that hasn’t changed in 55 years.” When I received the finished song from Zuma-san, I thought it had a modern, stylish feel, but also expressed the charm that is characteristic of Ichigo Milk.I thought it was a very cute song that made me want to hum along. It was catchy and easy to remember, so I was able to memorize it easily. I hope everyone will find the melody and rhythm to be something they’ll want to sing along to. Another highlight is the retro room and costumes, which are also linked to the Strawberry Milk 55th Anniversary Web Commercial. Filming with Zuma made the shoot even more lively and fun, so I hope you can feel that same atmosphere. You can watch interviews with Zuma and Kito, as well as behind-the-scenes footage, on “Sakuma TV”▼
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https://www.youtube.com/watch?v=T3yTdwZ7lsI ＜Publication Location＞ Sakuma Confectionery YouTube Account *Making of video released ▼https://www.youtube.com/@sakumatv ■ We’re currently running a giveaway campaign where you can win a “Music Keychain” featuring a solo version of Kito Akari’s song, exclusive talk, and more! We’re running a giveaway where customers who purchase the currently available 55th anniversary packaged products featuring illustrations by illustrator Tanaka will be entered into a lottery to win special items. One of the items, the “Tokimeki Music Keychain,” contains a collaborative song by Zuma and Kito when you hold it up to your smartphone, as well as a solo version of Kito’s song and an audio recording of the two of them talking, so please apply. Please check the campaign website for details on how to apply. ●Prize A:
Heart-warming Sharing Zipper Bag (1,000 winners selected by lottery) ●Prize B Tokimeki Music Keychain (300 people selected by lottery) ●Prize C: Tokimeki QUO Card worth 500 yen (200 people selected by lottery)
https://prcdn.freetls.fastly.net/release_image/162226/12/162226-12-0603f0c913398d236ae6fb38a629e66e-3900×2600.jpg Tokimeki Update Mission Campaign Prizes
https://prcdn.freetls.fastly.net/release_image/162226/12/162226-12-12085359d56379b798a8a946e46eca0b-1000×677.jpg Package eligible for gift campaign ■ Song Video Performer Profile ◆Lyrics, composition, music video appearance Zuma (Nijiiro Samurai) – Video creator, artist Born on July 4th. Originally from Kyoto Prefecture. He has appeared in various media outlets, using his improvisational songs, which he creates in five seconds after receiving a given theme. On his social media accounts, he posts series such as “I Tried Singing with Desperate Mood (Cover Songs)” and “I Tried Making a Sequel to a Commercial Song (Original Arrangement),” and is highly praised for the high quality of his work.
https://prcdn.freetls.fastly.net/release_image/162226/12/162226-12-4c33ec78c0f0ebc5e05ff4ced5bc9140-1563×1564.jpg Zuma (Rainbow Samurai) ・Video creator, artist X: @ZUMA_2416
Instagram：@ZUMA_2416 YouTube: @nijiirozamurai TikTok: nijiirozamurai ◆Song video appearance Kitou Akari (Kitou Akari) – Voice Actor Born on October 16th, from Aichi Prefecture. Affiliated with Raccoon Dog. Notable appearances include “Demon Slayer: Kimetsu no Yaiba” (as Nezuko Kamado), “Ao no Hako” (as Hina Chono), and “Toilet-Bound Hanako-kun” (as Nene Yashiro).
https://prcdn.freetls.fastly.net/release_image/162226/12/162226-12-5a850a5aaaeaa0ac4f9e77f0c1fb73a2-1564×1564.jpg Akari Kito ・Voice actor X: @kitoakari_1016
■Sakuma Confectionery Co., Ltd. http://www.sakumaseika.com Sakuma Confectionery Co., Ltd. values ​​its corporate philosophy of “enriching people’s lives with vibrant entrepreneurship, creating deliciousness and excitement.” Starting with “Sakuma Drops,” founded in 1908, we have created a variety of long-selling products, such as Japan’s first chocolate candy “Ciao” in 1964, and “Strawberry Milk,” which achieved a unique “crunchiness” in 1970, and have grown together with the smiles of our customers. Since 2022, we have also been challenging ourselves with the development of new candies, such as “Candy Glitter(R).” We hope to continue growing together with the smiles of our customers, so that we can continue to deliver Japanese deliciousness and cuteness to all kinds of “food scenes” around the world.