Chapters, the bookstore you’ll fall in love with, has surpassed 400 video chats per month. The site design has been revamped to coincide with the autumn reading season, and now better embodies the bookstore where you can discover new things.
MISSION ROMANTIC Co., Ltd. Press release: October 2, 2025 Chapters, the bookstore of your dreams, has surpassed 400 video chats per month. The site design has been revamped to coincide with the autumn reading season, and now better embodies the bookstore where you can discover new things. It will also be featured on “Cambrian Palace,” broadcast today, October 2, 2025 (Thursday). This year, usage of the matching feature has increased by 1.8 times, and the number of video chats held is at an all-time high.
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Chapters We look forward to welcoming you to the new Chapters, which has significantly improved design and ease of use. Design: Meno Kigami Daiki Developed by: hblab Co., Ltd. (Vietnam) ◆What is Chapters, the Bookstore of Love?
https://prcdn.freetls.fastly.net/release_image/69806/32/69806-32-df8156f7f7a9e95c90ad62e63aa5309d-1920×1080.jpg Chapters is a monthly subscription service that combines book selection and matching functionality, based on the concept of “a chance encounter, like a cinematic encounter between two hands on a bookshelf.” Each month, customers intuitively select a book carefully selected by active booksellers and publishers and have it delivered to their home. They can then share their thoughts via online video chat with strangers across Japan who also selected the same book in the same season. Four years have passed since we opened, and we’ve seen an increasing number of reports of relationships and marriages that have taken place through Chapters. While preserving the joy of reading alone, we’ll continue to offer our customers new options for enjoying books with others.
https://prcdn.freetls.fastly.net/release_image/69806/32/69806-32-c4d0d03517476561863c71549dc8b2b1-1500×844.png [Chapters Fees] • 1 month plan ¥2,530 • 3 month plan ¥6,930 【Monthly Plan Included】 • 1 paperback book • Shipping cost • 1 Apero ticket (valid for the current month’s auto-match Apero every month) • 1 Request Apero Ticket (Gift for the first month only) • Service usage fee/operation and maintenance fee • NEW! View all past Chapters selections *Prices were revised in October 2025. ◆Significant growth this summer! Bookmark (=Like) feature for greeting fellow book lovers The “Bookmark” feature, introduced in June 2024, allows you to express your feelings with one click when you see someone’s profile and find them appealing. The information displayed on a Chapters profile is limited to three favorite books, place of residence, age, and a brief self-introduction. The lack of clues makes it casual and easy to connect with book-related topics, making it popular.
https://prcdn.freetls.fastly.net/release_image/69806/32/69806-32-d7472741c84603cf6d0a8d2b1cf8a534-1280×720.jpg One year after the service’s introduction, the number of bookmarks used reached a cumulative total of 30,000. Usage has grown
significantly since the summer of 2025, reaching over 4,000 in August. As a result, the number of video chats and aperitifs held after bookmarking has also increased significantly, with over 400 video chats held in a single month, further increasing communication between Chapters customers.
https://prcdn.freetls.fastly.net/release_image/69806/32/69806-32-354663f15b7a1e6fd60278f50746e0d9-3900×2194.png Chapters Bookmark History 2025 [Chapters Matching Results] August bookmarks reached a record high of 4,000 More than 400 video chats and aperitifs are held every month. Based on the reports we receive, there are only 1-3 relationship announcements each month. Five couples reported getting married in 2024. One couple has even been proposed to at Chapters’ book cafe. Unlike typical matchmaking apps that emphasize short-term matches and efficiency, Chapters is characterized by its casual introduction, which starts with a book, and the fun of selecting books. The average couples who have met on Chapters spent seven months using the app, which is longer than other dating apps, allowing you to use it at your own pace. With over 8,000 registered members, the app is supported primarily by busy, urban singles in their 20s and 30s with a strong intellectual curiosity. Chapters Dating and Marriage Interviews ◆Appearance information on TV Tokyo’s “Cambria Palace” Chapters will be featured on the TV Tokyo affiliate’s “Cambria Palace,” which will air on Thursday, October 2, 2025 at 11:00 PM. In an in-depth interview with Morimoto Moeno, CEO of MISSION ROMANTIC Co., Ltd., which operates Chapters, we will learn about the background to the launch of Chapters, the reasons for its rapid growth this year, and future prospects.
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https://www.youtube.com/watch?v=qjcRxII5tEo
https://www.tv-tokyo.co.jp/cambria/ Comment from Representative Moeno Morimoto “Cambrian Palace” is a program that highlights successful people. I began my interview with this question: “Why me?” However, I felt extremely honored to hear that they wanted to feature “young companies that continue to grow despite their struggles” at this milestone of the program’s 20th anniversary. It’s been four years since I founded Chapters, and seven years since I started running the company. I’m still only halfway there, but I feel like a dream has come true, having been able to continue these days without ever getting bored, fueled solely by “fun!” Modern values are gradually shifting from the days when earning money was directly linked to wealth. I’ve been thinking a lot lately that accumulating
irreplaceable “fun” every day can also lead to enrichment in one’s work, just as gaining wealth and accomplishing something can. I hope that those who are currently in the midst of a challenge or facing difficulties will find something in this article that resonates with them. Please take a look at where Chapters are now as they continue their challenges.
https://prcdn.freetls.fastly.net/release_image/69806/32/69806-32-de2fb46663c6128df2dfde43f307eb9d-1000×665.jpg MISSION ROMANTIC Co., Ltd. Representative Moeno Morimoto •
Broadcasting station: TV Tokyo series • Program name: Nikkei Special Cambria Palace • Date and time: October 2, 2025 (Thursday) 23:06-23:55 • Moderator: Ryu Murakami, Eiko Koike • Guests: Moeno Morimoto, CEO of MISSION ROMANTIC Inc., and Mayu Hayashida, President of Yoshikai Kamaboko • Content: A special feature of Cambria Palace, celebrating its 20th year on the air. The guests are diverse, ranging from those taking on new businesses using cutting-edge technologies like IT to long-established companies that have continued unchanged for hundreds of years thanks to their solid technical capabilities. In the increasingly turbulent Reiwa era, there is a young female entrepreneur who is striving to update traditional businesses like “books” and “kamaboko” to suit the times. While looking back at past episodes of Cambria Palace featuring big-name guests, we learn how to create new value from this struggling young entrepreneur. (Quoted from the program’s official website) ◆Recruiting cooperating companies Image
URL: https://prcdn.freetls.fastly.net/release_image/69806/32/69806-32-cb292f50b3efa96cbe94bd668d4191b6-220×40.png MISSION ROMANTIC Co., Ltd., operator of the romance bookstore “Chapters,” is seeking companies to collaborate with in order to further expand the romantic customer experience. [Example of collaboration] • Providing gifts (lifestyle goods, perfumes, stationery, etc.) to be delivered along with books to Chapters customers and creating collaborative products. • Collaborating with companies that share our mission of “increasing the number of readers” • Book club launches led by other industries (inner and outer beauty, digital detox, reskilling, etc.) • Participating in a new matching service business that utilizes e-commerce purchasing data, like Chapters books. • Launching a new community-building service for seniors and women using the Chapters system The above is just one example. We welcome collaborations we’d never even imagined. Over the past four years, we’ve achieved profitability primarily through word of mouth and PR. By adding a new dimension of book selection to bookstore-run matching services, we’ve achieved significant
improvements in profit margins, something that would have been difficult for a traditional bookstore to achieve with a roughly two-person operation. Our three-year business plan targets annual sales of 100 million yen. This is no small scale for an independent bookstore. While we are proud of the wealth of knowledge we have accumulated that is unique to us, there are many initiatives we are unable to take on due to our small, elite team. We look forward to meeting partner companies with whom we can create new value together. 【Contact Information】 Interested companies should write “New Collaboration” in the email subject line. Please contact
pr@missionromantic.com. A representative will respond within five business days. ※We cannot respond to inquiries for sales purposes only. *We are not currently recruiting.
https://prcdn.freetls.fastly.net/release_image/69806/32/69806-32-819eedb09d03cbcfad365e14da226738-1500×549.png ◆MISSION Co., Ltd. What is ROMANTIC
https://prcdn.freetls.fastly.net/release_image/69806/32/69806-32-af40a6eaf7a8c7049412a684185107ef-1796×2700.jpg Inspired by the film “Whisper of the Heart,” Chapters, a bookstore of love, was founded in 2019 with the goal of bringing to life the moment when hands meet on a bookshelf. In today’s society, where efficiency and rationalization are accelerating, our mission is to believe in chance, fate, and emotion, and to focus on the “way of encounter” with things and people. ◆Company website https://www.missionromantic.com/ ◆Love Bookstore Chapters Service Site https://chapters.jp ◆YouTube “Bookstore Clerk’s Jumbled Bookshelf” (Over 80,000 viewers)
https://www.youtube.com/channel/UCObRhKYegQaLp9WvST-pbOA ◆instagram https://www.instagram.com/mission_romantic/ For more information about this release