Tower Records’ new “Collaboration! TOWER RECORDS” campaign series launches. The first installment features fusion, the genre gaining traction after city pop. Image
URL: Tower Records Inc. Press Release: October 2, 2025 Tower Records’ new “Collection! TOWER RECORDS” campaign series has launched. The first installment features fusion, the genre gaining traction after city pop. Fusion Festival ~TOWER RECORDS FUSION CAMPAIGN~
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-df25ad7855b73e08c13e67a2dbec2bb5-1908×2700.jpg
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-0a59ccdc4d3d14e7946e1e6ac2027b60-1908×2700.jpg Tower Records has launched a new campaign series, “Shu! TOWER,” based on the theme of “feelings for the people who gather in that place, and the hope that people will gather in that place.” “TOWER RECORDS” will launch on Monday, October 6th. The goal is for listeners to gather and share music curated by Tower Records. The first installment focuses on fusion, a genre that has been gaining attention in recent years as part of the post-city pop movement. Titled “Fusion Festival ~TOWER RECORDS FUSION CAMPAIGN~,” Tower Records’ talented buyers have selected approximately 1,600 titles, ranging from fusion classics and classics to hidden gems known only to those in the know, to Tower Records-exclusive compilations. In particular, Japanese fusion music from the late 1970s and 1980s is being rediscovered and gaining popularity among music fans overseas. This campaign will be held at all Tower Records and TOWER RECORDS mini stores, as well as Tower Records Online. The key visual is an original illustration by Fukuoka-based artist NONCHELEEE. Customers who purchase eligible albums will receive a smartphone-sized sticker featuring the same image as a bonus, on a first-come, first-served basis. Additionally, customers who purchase eligible products will be entered into a raffle to win posters and T-shirts. Tower Records Online Fusion Festival ~TOWER RECORDS FUSION CAMPAIGN~ Special Page
https://tower.jp/article/feature_item/2025/10/06/0101 Campaign Overview 1. Display of “Fusion Festival” posters A B1-sized “Fusion Festival” poster featuring an original illustration by NONCHELEEE will be displayed at all stores.
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-d4d5842a169694516e16058c3e0dfa49-1908×2700.jpg Illustration by NONCHELEEE [Posting period] October 6th (Monday) – November 2nd (Sunday) *End dates may vary by store. [Displayed Stores] All Tower Records and TOWER RECORDS mini stores 2. Re-pressing of all 8 classic Japanese fusion albums From Universal Music’s proud Japanese fusion catalog, eight classic albums that are currently out of production or have been discontinued will be re-pressed and restocked exclusively at Tower Records. *The product number, contents, and specifications will be the same as those of previous releases. CARIOCA / Sunny Place Carnival UPCY6728 2,075 yen (tax included) CARIOCA / Little Train UPCY6729 ¥2,075 (tax included) Native Son / Resort UPCY9694 ¥1,430 (tax included) Native Son / Gumbo UPCY9696 ¥1,430 (tax included) Native Son / Daybreak UPCY9697 ¥1,430 (tax included) PRISM / 1977 Live at Sugino Kodo UPCH1344 ¥4,180 (tax included) Kazumi Watanabe / MOBO Club UCCJ4114 ¥1,760 (tax included) Katsumi Watanabe / Cherry Blossoms in Full Bloom UCCJ4115 ¥1,760 (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-9a8eb10975389645c690dbd8b60ef060-300×300.jpg Sunny Place Carnival
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-953f1bcb7fa1f9a9427d946d4ed3bd63-300×300.jpg Little Train
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-735f91ec175775ed966aaa231c4caf2a-300×300.jpg Resort
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-5ee72738e334c4b949d4b4d7515c5283-300×300.jpg Gumbo
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-e5072875f08543bf3d47f17d37dece1d-300×300.jpg Daybreak
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-24a93739637f514eeb366795b3d44685-500×500.jpg 1977 Live at Sugino Kodo
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-5a96a509fda913758d54228435742252-300×300.jpg MOBO Club
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-43940231bffe5d1b6b0957f4fde3673e-300×300.jpg Cherry blossoms in full bloom 3. “Fusion Festival” T-shirt or “Fusion Festival” poster raffle giveaway Ten lucky winners who purchase campaign-eligible products and enter the lottery will receive a “Fusion Festival” T-shirt or a “Fusion Festival” B1 poster. If you purchased in-store, please enter the lottery using the receipt with the QR code attached. If you purchased online at Tower Records, please enter by clicking “Enter Here” on the campaign special page. Please note that you must register as a Tower Records Member to enter.
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-fb18c4890126af49218b4736b5ce242a-3900×2601.jpg [Application Period] October 6th (Monday) 0:00 – November 2nd (Sunday) 23:59 [Participating Stores] All Tower Records and TOWER RECORDS mini stores, Tower Records Online [Targeted Products] You can check the details on the “Fusion Festival ~TOWER RECORDS FUSION CAMPAIGN~” special page. [Notes] *You can enter one poster or T-shirt per eligible product purchase. *You can choose your desired T-shirt size from S/M/L/XL. *Posters may be slightly dirty or bent, but returns or exchanges are not accepted. *Resale of prizes to third parties, listing at auction, or resale is strictly prohibited. *Winners will be announced when the prizes are shipped. 4. Old Recordings Campaign During the campaign period, customers who purchase eligible old recordings at all Tower Records and TOWER RECORDS mini stores nationwide, as well as Tower Records Online, will receive a “Fusion Festival Poster Design Smartphone-Size Sticker” on a first-come, first-served basis. [Applicable Period] From Monday, October 6th, or while supplies last. [Old Records Campaign Bonus] “Fusion Festival” Poster Design Smartphone-Sized Sticker
https://prcdn.freetls.fastly.net/release_image/25445/1338/25445-1338-08f9c0e9cdd73a9bcfffdbd42eacb62a-543×774.jpg [Eligible Products] You can check the details on the “Fusion Festival ~TOWER RECORDS FUSION CAMPAIGN~” special page. *New releases released after Wednesday, October 1st are not eligible. *You will receive one bonus sticker for each eligible product purchased. *If the bonus is not indicated on each product page, the bonus has ended.
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