Tokyo Daily Co., Ltd. Collaboration with popular gourmet manga “Wakakozake”!

[Tokyo Daily Co., Ltd.] Collaboration with popular gourmet manga “Wakakozake”! ​
Tokyo Daily Co., Ltd. Press release: October 3, 2025 To Members of the Press Collaboration with the popular gourmet manga “Wakakozake”! Enjoy a “Pshhhh” drink at home with a Burrito apple at Tokyo Daily’s “Le Rustique Brie”! Win wine (champagne), cheese, and more! Consumer campaign underway! Tokyo Daily Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Hiroyuki Miyagahara), the company behind “More Delicious, More Fun with Cheese,” is collaborating with the popular gourmet manga series “Wakakozake” (author: Chiemi Shinkyu), which has sold over 3.3 million copies, to promote its French white mold cheese, Le Rustic Brie, starting October 3, 2025. To encourage people to enjoy Le Rustic Brie, a cheese that’s incredibly popular in France, just like Wakako, this campaign will feature a giveaway online and on social media where you can win original collaboration merchandise and more.
https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-eb793e13db5ac021a90b5d046795d549-1754×1241.png

Recreating the “Buringo” apple that appears in “Wakakozake” A recreation of the popular “Buringo” apple! In recent years, changing lifestyles have led to an increase in people enjoying “drinking at home.” There’s also a growing demand for a slightly more luxurious evening drink to end the day. Le Rustic Brie offers a creamy, rich, and authentic flavor that can be easily enjoyed, making it the perfect cheese for such a “reward snack.” This collaboration will feature “Burringo,” a snack made with brie cheese, apples, and maple syrup that appears in the first volume of “Wakakozake,” as a key menu item. By easily recreating the blissful snack featured in the work with “Le Rustic Brie,” we offer a slightly luxurious “drinking at home” experience. By collaborating with “Wakakozake,” a series that resonates with many readers with its protagonist, Wakako Murazaki, who pursues the perfect pairing of delicious alcohol and snacks, we hope to propose new ways to enjoy cheeses, including this “Burrington,” and bring the charm of “Le Rustique Brie” to even more customers. Le Rustic Brie “Enjoy a ‘Pshhhh’ Drink at Home with Apples!”
Collaboration Overview ■Two campaigns will be held simultaneously: a receipt entry campaign and a social media campaign. 1. Receipt entry campaign If you apply through the dedicated application site using the receipt for purchasing the eligible product, a total of 103 people will be entered into a lottery to win luxurious prizes. ● Application Period: 2 Rounds Round 1: October 10, 2025 – November 9, 2025 Round 2: November 10, 2025 – December 9, 2025 ● Eligible Product: Le Rustique Brie 100g ● How to apply: Apply through the dedicated application site with your receipt for purchasing the eligible product. A total of 103 people will be entered into a lottery to win luxurious prizes. ● Prize: ・Prize A (3 winners each): Le Rustic Brie Recommended Wine (Champagne) 2 Types of Royco Soup Set of 5 Original Collaboration Acrylic Coasters ・Prize B (100 winners each): Le Rustic Brie one Royco soup one original collaboration acrylic coaster
https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-b78cbca351e3d3fcea2d0d539f65438e-1476×860.png A prize prize
https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-658955f7ebbdd066ea64608004126a87-1806×860.png B prize prize 2. SNS (Instagram) Follow & Like for a chance to win Le Rustic Berry and an original magnetic tin♪ Campaign We’re running four consecutive campaigns where you can easily enter by simply following and liking our official Instagram account. The original magnetic tin will have four different designs for each campaign. Follow us to participate in all four! ● Application period: Total 4 times (1) October 3, 2025 to October 13, 2025 (2) October 17, 2025 to October 26, 2025 (3) October 31, 2025 – November 9, 2025 (4) November 14, 2025 – November 24, 2025 ● How to apply: 1. Follow the official Tokyo Daily Instagram account (@tokyodairy_cheesechipscp) 2. Like the campaign post during the entry period. ● Prize: “Le Rustic Brie”
“Collaboration Original Magnet Tin” set (25 winners each) Image
URL: https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-c5180bdc46c7c450845730b147e9265f-1773×1773.jpg Collaboration original magnet cans (4 types)
https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-9cef25de09ae80b7e596022124086975-3527×2309.jpg A cute accessory case.
https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-eb92dd6087a86e656feb142320e1320d-1516×1516.jpg The back is magnetic.
https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-4db117d19f5c138422111ace56627a17-1298×2700.jpg Le Rustic Brie ■Campaign Special
Website:https://tokyodairy-brie-wakakozake.com/ ■Official Instagram Account: @tokyodairy_cheesechipscp
https://www.instagram.com/tokyodairy_cheesechipscp/ What is
Wakakozake? Chiemi Shinkyu’s “Wakakozake” (Monthly Comic Zenon/Core Mix) Wakako Murazaki, 26 years old. Because I was born with a tongue for drinking. Tonight, once again, a woman drinks alone, wandering in search of a place to belong. A short story about a solo drinker who might be sitting next to you♪ Volume 25 of the comic is now on sale Trial reading of “Wakako Sake”:
https://comic-zenon.com/episode/10834108156688950516 Copyright: (C) Chiemi Shinku/Core Mix Copyright License Certificate Y07-87P [Le Rustic What is Brie? This is an authentic white mold cheese made using traditional methods in the Normandy region of France. It features a smooth, melt-in-your-mouth texture and a creamy, rich flavor with concentrated milk flavor. The flavor improves with age, allowing you to enjoy a deeper taste. It pairs perfectly with baguettes and crackers, honey, and fruit, and is also perfect with wine or beer. Tokyo Daily Since our founding in 1973, when cheese was still relatively uncommon in Japan, we have been a specialist in natural cheese. Natural cheese is truly a living food culture, born from the blessings of nature and the power of fermentation. Its rich flavor, deep richness, and diverse combinations with ingredients endlessly expand the ways you can enjoy food. We hope that more people will learn about the depth, appeal, and wonderfulness of natural cheese. “More delicious, more fun with cheese” –This is our desire to enrich people’s lives through cheese. In an era where food culture is diversifying and health and sustainability are emphasized, the value sought in cheese is also diversifying, calling for new challenges. While we remain committed to our core values ​​of “safety and security” and “quality first,” we are always open to change, listen to our customers’ opinions, and take on the challenge of creating new value. Tokyo Dairy will continue to share with you the joy and deliciousness of natural cheese, as well as our ongoing challenges into the future. [Contact for this matter] Art Printing Co., Ltd. Watanabe E-mail: info@tokyodairy-brie-wakakozake.com
https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-af512e289e639888cfbbee30cab442a7-1298×2700.jpg Le Rustic Brie Authentic White Mould Cheese
https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-3f740e03e6488ab08e466e57bf40a122-3900×2322.jpg Collaboration Original Acrylic Stand Coaster 5 types in total Image
URL: https://prcdn.freetls.fastly.net/release_image/169982/2/169982-2-f7b4e8fcac7b4267abf4cfd034e2a059-1766×2494.jpg “Wakako Sake” Comics volume 25 now on sale