[Meiji Co., Ltd.] Autumn is the season for appetites! Calling all office workers! “My style is to finish off the meal with ice cream!” The TV anime “Nohara Hiroshi’s Lunch Style,” which begins airing on October 3rd, is collaborating with Meiji Bulgaria’s frozen yogurt dessert! Meiji Co., Ltd. Press Release: October 3, 2025 Autumn is the season for appetites! Calling all office workers! “My style is to finish off my meal with ice cream!” The TV anime “Nohara Hiroshi’s Lunch Style,” which begins airing on October 3rd, is collaborating with Meiji Bulgaria’s frozen yogurt dessert! ~ Win a luxurious prize for lunch in the “My Way Until I Eat Ice Cream” Follow & Repost Campaign ~ Meiji Bulgaria Frozen Yogurt Dessert, developed by Meiji Co., Ltd. (President and CEO: Bunjiro Yao), boasts a rich flavor, smooth texture, and refreshing aftertaste, with approximately 86.4% of respondents saying it’s perfect as a post-meal treat.*1 Meiji Bulgaria Frozen Yogurt Dessert is now collaborating with the TV anime series “Hiroshi Nohara’s Lunch Style,” which will begin airing on Friday, October 3, 2025. A special website will be launched on the same day, and digital advertising will begin running across various media. Additionally, the “My Way Is Until I Eat That Ice Cream” Follow & Repost Campaign has also begun, where you can win luxurious prizes that will “conquer your lunch.” Simply follow and repost the official X account to participate.
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https://www.meiji.co.jp/products/brand/bulgariafrozen/hiroshi-hirumeshi/ This collaboration was born out of our desire to spread awareness of Meiji Bulgaria Frozen Yogurt Dessert as the perfect after-meal ice cream. What if office worker Hiroshi Nohara, who continues to explore the art of lunch every day, tried a “final ice cream”? That idea led to our collaboration with “Hiroshi Nohara’s Lunch Style.” Following in his footsteps, we propose the experience of an “final ice cream” dessert as a new “after-meal style.” “Meiji Bulgaria Frozen Yogurt Dessert” is an easy purchase even for busy office workers, and is a great way to enjoy Hiroshi’s after-meal ice cream treat. *1 The total percentage of people who answered “very suitable” or “somewhat suitable” out of the options “very suitable,” “somewhat suitable,” “somewhat unsuitable,” or “very unsuitable.”
■ “Hiroshi Nohara’s Lunch Style” x Meiji Bulgaria Frozen Yogurt Collaboration Overview The promotions will begin on October 5th. The special website also features an original collaboration movie, “Nohara Hiroshi’s After-Dinner Style.” After filling your stomach, you can enjoy the story of Nohara Hiroshi tasting ice cream for the first time. 【Special website: “#My way is to finish off the night with ice cream”】 https://www.meiji.co.jp/products/brand/bulgariafrozen/hiroshi-hirumeshi/ Release Period: Friday, October 3, 2025 – Wednesday, December 31, 2025
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https://prcdn.freetls.fastly.net/release_image/115251/10/115251-10-eea4d90660483fca38e3c3143f2fdd90-1920×2208.jpg 【Original Collaboration Movie “Nohara Hiroshi’s After-Dinner Style”】 You can also watch it on our official YouTube channel. Official YouTube: https://youtu.be/bpl9VhtDaRA?si=ma3fp40y3Dw6bhiG Image
URL: https://prcdn.freetls.fastly.net/release_image/115251/10/115251-10-ec485b47df2fb6ce16d210503834a5bb-2866×1608.png
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https://prcdn.freetls.fastly.net/release_image/115251/10/115251-10-674493572a2d666b02390b9b2a6c99b7-2866×1600.png 【My Way Until I Eat the Ice Cream! Follow & Repost Campaign】 To commemorate this collaboration, we’re holding a campaign where you can win amazing prizes to “master lunch” by following and reposting the official X account. The campaign will be held in three parts, and each part will give away essential items to master lunch. ・Application Period First Round: Friday, October 3, 2025, 10:00 AM – Thursday, October 9, 2025 23:59 Part 2: October 10, 2025 (Friday) 10:00 to October 16, 2025 (Thursday) 23:59 Part 3: October 17, 2025 (Friday) 10:00 to October 23, 2025 (Thursday) 23:59 ・Prizes Part 1: Grab your wallet and smartphone and head out for lunch! “Lunch Sacoche” ¥2,000 Gourmet Ticket x 30 Winners Part 2: What should I eat today? For those of you who are usually indecisive, “Lunch Dice” ¥2,000 Gourmet Ticket x 30 Winners Part 3: I won’t let anyone get in the way of my lunch or after-dinner routine! “Lunch Acrylic Stand” ¥2,000 Gourmet Ticket x 40 Winners
https://prcdn.freetls.fastly.net/release_image/115251/10/115251-10-e7a572262e3be7f60f513e4f7343435d-1920×904.jpg ・How to Apply Follow 1.X’s official account
(https://x.com/meiji_BY_cp) 2. Repost a post from this campaign. *If your account is private, you will not be eligible for the lottery. *Please agree to the application requirements for this campaign before applying. ※Please do not unfollow our official accounts. ※If you do not have an X account, you can create one below. Before creating an account, please read X’s terms of use and other terms yourself. X(https://x.com/) ・Lottery results Winners will be notified of the results of this campaign via message from our official account. Winners will be notified by direct message around late October 2025, but this may be delayed due to various circumstances. ・Details For more information about the campaign, please visit X’s official account. ■About “Hiroshi Nohara’s Lunch Style”
https://prcdn.freetls.fastly.net/release_image/115251/10/115251-10-3eca4e84d257c44df7075467d451d0e2-1910×2700.jpg As an official spin-off of the hugely popular character manga “Crayon Shin-chan,” a food manga by Yoichi Tsukahara about the lunchtime meals of Shin-chan’s father, Hiroshi Nohara (35), has been made into an anime! This work, not depicted in the “Crayon Shin-chan” series, depicts Hiroshi’s “Lunch Style,” a brief moment of relaxation for his family as an office worker. He takes his lunch break with limited pocket money and time, but he is particular about how he prepares it. With over 800,000 copies in print and digital format, and over 4.4 million page views on “MangaCrayonShin-chan.com,” this is a
hotly-anticipated work. This work showcases the rarely seen daytime side of working man Nohara Hiroshi! What kind of “lunch” will appear? And what is Hiroshi’s “style” that he values? [Work summary] Airing on BS Asahi from 11:00 PM on Friday, October 3, 2025 Official website: https://www.shinchan-app.jp/hiroshi-hirumeshi-anime/ Official X: @Hiroshi_LunchTV Official TikTok: @hiroshi_lunchtv ■ “Meiji Bulgaria Frozen Yogurt Dessert” Product Overview This is a new type of frozen yogurt dessert that combines the rich flavor of ice cream with the refreshing taste of yogurt. While providing a satisfying dessert, it also takes advantage of the moderate acidity unique to yogurt, allowing you to enjoy a satisfying and refreshing taste.
https://prcdn.freetls.fastly.net/release_image/115251/10/115251-10-08b1d74793d21b5d801cb0a1b6aa1add-3000×1310.jpg 【Meiji Bulgaria Frozen Yogurt Dessert】
https://www.meiji.co.jp/products/icecream/4902705049833.html Image
URL: https://prcdn.freetls.fastly.net/release_image/115251/10/115251-10-a366c09c24fccc4525cf27602d06e6c2-3000×1310.jpg 【Meiji Bulgaria Frozen Yogurt Dessert Blueberry]
https://www.meiji.co.jp/products/icecream/4902705130029.html In addition, Meiji Co., Ltd., with the cooperation of the Japan Taste Association, conducted a survey of 118 men and women in their 20s to 50s regarding “ice cream that goes well after a meal.” Approximately 86.4%*1 of respondents chose “Meiji Bulgaria Frozen Yogurt Dessert was chosen as the perfect ice cream to enjoy after a meal.*2 Diners responded with comments such as, “I think it’s a flavor that’s widely accepted as a palate cleanser after any meal,” “It’s both refreshing and rich, which makes it a perfect match,” and “It’s creamy yet has a refreshing acidity, making it a satisfying ice cream to enjoy after a meal.” This is the new standard ice cream to finish off a meal, perfect after enjoying the flavors of autumn.
(https://www.meiji.co.jp/products/brand/bulgariafrozen/)
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https://prcdn.freetls.fastly.net/release_image/115251/10/115251-10-1fd7c0c9d85dd78211b376c842516f14-1280×720.jpg *1 The total percentage of people who answered “very suitable” or “somewhat suitable” out of the options “very suitable,” “somewhat suitable,” “somewhat unsuitable,” or “very unsuitable” *2 “After a meal”: Within 15 minutes after eating curry, yakisoba, or yakiniku
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