【2025 Best Value Buy Awards】Our editorial team confidently recommends the best value items that are a must-buy! (Home appliance criticism November 2025 issue)
Shinyusha Co., Ltd. Press release: October 3, 2025 To Members of the Press [Best Value Buy Awards 2025] Our editorial team confidently recommends the best value items, so you’ll want to buy them right away! (Kaden Hyoron, November 2025 issue) Kaden Hyoron, November issue (on sale October 3rd), a home appliance buying guide with honest reviews from professionals.
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Divine cost performance! Introducing the “Best Value Buy Award” winning items
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-391fceda9b86dce7344ede0dd6a9a77b-1352×760.jpg Buy the 60,000 yen Roomba that can vacuum and wet wipe, and offers great placement flexibility! [Small Robot Vacuum Cleaner Category] iRobot “Roomba 205 DustCompactor Combo Robot” Market price: ¥59,200 The new Roomba was named the best buy in the small robot vacuum cleaner category. It features an improved dust box and an innovative mechanism that compresses the dust it picks up, reducing the effort required for maintenance. The dock has been made compact by
eliminating all functions except for charging, allowing for greater flexibility in placement. Although it is relatively inexpensive at around 60,000 yen, its suction and wet mopping performance is above average, and its basic performance is sufficient. It is the perfect robot vacuum cleaner for those who are having trouble finding a place to place the dock due to their floor plan, or for those who mainly use suction cleaning.
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-ce9b292925cf20d627fbbda3c5e99842-1280×1068.jpg A resolution that’s hard to believe for under 10,000 yen! The noise canceling is also excellent. [Wireless headphones with ANC (around 5,000 yen) category] EDIFIER “W820NB Plus” Actual price: ¥7,980 The sound quality is excellent for a budget model, with good sound separation and a sharp vocal range. The noise canceling effectively suppresses the hustle and bustle often heard in crowds. There’s no oppressive feeling typical of noise canceling, and the quality is so high you wouldn’t believe it’s only ¥8,000. Among budget models, these headphones are high-cost performance headphones that combine noise cancellation with excellent sound quality.
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-82c297a91f130b8d8f68d49188cea690-1308×1194.jpg Resolution and impressive performance comparable to something costing over 10,000 yen! It’s also easy to use and has received positive reviews. [Wireless Earphones (Under ¥10,000) Category] EarFun “Air Pro 4i” Market Price: ¥7,990 This headphone earned a Best Buy award thanks to its high sound quality. The wide range and responsive sound are impressive for this price range. The powerful sound that doesn’t pierce the ears is also excellent, making it enjoyable for any music genre. It’s also easy to use, with 30 equalizer settings that even beginners can use, and the noise cancellation effectively suppresses background noise. If you’re looking to replace your earphones for under ¥10,000, this is the best deal!
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-88d3e52befc6f4bc1120bb3b381eafbc-786×666.jpg A high-cost performance shaver that delivers a close shave and edge shaving you wouldn’t expect from a three-blade shaver. [Portable Electric Shaver] Panasonic “Lamdash Palm-in LITE ES-P330U” Market Price: ¥19,800 Its distinctive form fits in the palm of your hand. Until now, only the five-blade model was available for ¥30,000, but now the three-blade “Palm-In LITE” has been released. What surprised me when I tested it was that it scored higher than the Palm-In in terms of edge shaving and ease of grip. Its excellent cost
performance, about ¥20,000 cheaper, also makes it a top-rated best buy. As for the all-important close shave, if your beard isn’t too thick, it provides a satisfying shave and shaves quickly, helping you save time during your busy morning routine. With both a smooth shave and excellent portability, this shaver is a recommended choice if you’re considering replacing your current shaver.
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-bbaf831237780c36e96e32489beba1e7-1106×1278.jpg The flavor and high milling performance are unbelievable for a 20,000 yen product! [Fully Automatic Coffee Maker (Under ¥20,000) Category] Panasonic “NC-A58” Actual price: ¥19,800 This coffee maker features a built-in grinder. The owner of a long-established coffee shop tried it and gave it high praise, calling it “the most delicious fully automatic coffee maker I’ve ever tried!” The brewing time is long, at 11 minutes for four cups, but the flavor is unbelievable for a price of ¥20,000.
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-86ce9ee1e25d4fa30a9f9afde51931b2-1006×822.jpg Despite being reasonably priced, the sound positioning and operability rival those of high-end models! [Portable Gaming PC (Under ¥150,000) Category] ASUS “ROG Ally X (2024) RC72LA RC72LA-1E24G1T” Market price: ¥139,800 There’s almost no lag or afterimages during gameplay, and movements such as the viewpoint are smooth, making for a comfortable experience. The stick and buttons are also perfectly positioned, making for excellent operability. While many products cost around ¥200,000, this model’s performance at a reasonable ¥140,000 makes it a real bargain.
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-483226df0d039badf2850b4ec035b48d-1074×930.jpg This is a masterpiece that meticulously embodies the fundamentals of photography: hold, view, and shoot. [Entry-level Mirrorless Camera] Nikon “Z50II” Market price: ¥149,490 (16-50 VR lens kit) When compared to entry-level models priced at around ¥150,000, this camera surprised photographers, who said it “goes beyond the scope of an entry-level model and has the quality of a tool.” The finish is elegant and makes photography a joy to hold. It offers both excellent quality and value for money.
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-a2a726d609b62125fae0f49d0ecf41ea-784×874.jpg Delivers a gentle warmth and professional-quality massage. [Foot Massager Category] Atex “Lourdes Calf Massager AX-HJ360” Price: ¥5,940 This device is medically certified, so you’ll experience not just “compression,” but also a massage that feels like a professional shiatsu massage. Even professionals who have used it rave about it, saying, “It feels like a massage by hand!” It’s also equipped with a heater, so you can use it to gently warm your feet even in the cold winter, which is the secret to its comfort. In addition to performance that’s hard to believe for just 6,000 yen, it’s also easy to use and comfortable to wear. Why not try it as a companion for relaxing before bed or for a massage while doing other things?
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-be4346771765f8ead4d64032299547ab-1296×1248.jpg It’s amazing how beautiful the color reproduction is, even though it’s only 35,000 yen! Recommended for 4K entertainment [4K Monitor (Around 30,000 yen) Category] Cocopar “HG-4K27” Market price: ¥34,999 Among the products tested, this one ranked first in terms of high contrast and screen brightness! Videos have the most beautiful vivid color reproduction, and text has minimal color bleeding or noticeable color changes when scrolling, making for natural, easy-to-read results. It also has good color balance, earning high praise from professionals. Its specs include a brightness of 400 nits, which is brighter than other products, and a fast response time of 1ms. Its high brightness and sharp appearance make it a great value for 4K resolution at just under 30,000 yen! It’s the perfect device for enjoying entertainment.
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-aace4bb515db42bc916a654d8d62dc4c-1018×1352.jpg The reclining position is extremely comfortable! For mobile gaming, this is the only choice under ¥40,000. [Gaming Chair (Under ¥40,000) Category] VESTEX “VESTEX S2FT” Actual price: ¥35,382 Not only is it great for gaming, it’s also perfect for reclining and napping. The secret to its success lies in the stable backrest and seat, which don’t wobble whether you’re sitting or lying down. The chair provides a comfortable fit for your head and back, and even a well-built man won’t wobble. You can also stretch your legs and play games on your mobile device while lying down without getting tired, and even if you fall asleep, you can relax and stay comfortable. The seat is also made of a water-repellent mesh material that is non-slip. This is the perfect product for those who value value for money! The “Certification” mark is proof that the product has been approved by our editorial team!
https://prcdn.freetls.fastly.net/release_image/17263/381/17263-381-2fc784fc3041a123e45a71e11f92542d-1938×548.png This certification mark is awarded to products that our editorial staff has deemed “truly recommended” after rigorous testing from a consumer perspective. This mark, which cannot be obtained no matter how much money you spend, is used by the winning companies to promote their products. (For inquiries about the certification mark, please contact the Marketing Division listed at the bottom of this release.) For more detailed comparative test results and reasons for selecting the products as Best Buys, check out the magazine (Kaden Hyoh, November 2013 issue)! Shinyusha’s press releases will continue to announce “BEST BUY” award-winning items on the same day as Kaden Hyoh is published. Stay tuned! What is “Kaden Hyoron”? Celebrating its 15th anniversary, Kaden Hyoron is Japan’s only magazine specializing in testing home appliances. Unusually for a commercial publication, we don’t include advertising pages, allowing us to share honest opinions that other media outlets, which are influenced by the manufacturer’s intentions, can’t. Our experts and editorial staff thoroughly examine products from a consumer’s perspective. We deliver honest reviews that are solely focused on our readers. The November issue will be released on October 3rd for a special price of ¥880 (tax included).
【Publication Overview】 Publication Name: “Kaden Hyohyo,” a home appliance buying guide with honest reviews by professionals. Publication Date: 3rd of every month. Publisher: Shinyusha Co., Ltd. (1-12 Kanda Jinbocho, Chiyoda-ku, Tokyo) Shinyusha Official Website: https://www.shinyusha.co.jp/ [Official account] Home appliance criticism “X” Home appliance criticism
LINE 360LiFE *Please refrain from unauthorized reproduction or copying of any text or images contained in this release. For inquiries regarding the Highly Evaluated Certification Mark, please contact the Marketing Division listed below. [Contact for inquiries regarding this matter] Shinyusha Co., Ltd. Marketing Division Phone: 03-3518-6625 Mail:
marketing_info@shinyusha.co.jp automatically, so please do not reply.