A newly written side story AR for the TV anime “Jellyfish Can’t Swim at Night” will start in Shibuya on October 18th

Newly written side story AR for the TV anime “Jellyfish Can’t Swim at Night” starts in Shibuya on October 18th ​
STYLY Inc. Press Release: October 3, 2025 A newly written side story AR for the TV anime “Jellyfish Can’t Swim at Night” will start in Shibuya on October 18th. Another story unfolds in the city, created by series composition and scriptwriter Yaku Yuki. There will also be a live performance on the second day of the Shibuya Music Festival.
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STYLY, Inc. (Shinjuku-ku, Tokyo, hereinafter “STYLY”), provider of the spatial layer platform “STYLY,” will be offering the urban AR content “Jellyfish Can’t Swim at Night – Scape Story” (hereinafter “this content”), an experience set in Shibuya, for approximately six months from Saturday, October 18, 2025 to Tuesday, March 31, 2026. This content is a next-generation AR city walking experience that combines a pilgrimage to sacred sites and a storytelling experience, centered around a newly written side story by TV anime series composer and scriptwriter Yuuki Yaku. It is part of an initiative to be developed in conjunction with the rebroadcast of the TV anime “Jellyfish Can’t Swim at Night,” in collaboration with King Records Co., Ltd. (Bunkyo-ku, Tokyo), Future Design Shibuya (Shibuya-ku, Tokyo), Mitsui Fudosan Co., Ltd. (Chuo-ku, Tokyo), and Dai Nippon Printing Co., Ltd. (Shinjuku-ku, Tokyo). In addition, a public viewing and live performance, “Shibuya Music Festival x Jellyfish Can’t Swim at Night in Shibuya Miyashita Park,” is scheduled for Sunday, October 19th, as part of the 20th Anniversary Shibuya Music Festival 2025. With the anime scheduled for a rebroadcast this fall, be sure to enjoy this new story expanded through video, music, and AR. About “Jellyfish Can’t Swim at Night – Scape Story” This content is a next-generation AR city walking experience that allows you to relive the production of “JELEE’s” new song “Tte Yuuka” and its AR live performance while touring AR spots around the city. 【Highlights】 ◆Not seen in the anime! A newly written side story by Yuuki Yaku! ◆Experience the sense of JELEE’s real presence as if he were “there” ◆Fun even while on the move! The story continues in audio while you head to the next AR experience spot ◆Original merchandise will also be on sale! *Details will be announced at a later date. 【Synopsis】 “This project is about turning the things that are bothering everyone right now, the worries that you can’t tell anyone in real life, into songs!” Following the success of their AR live performance at the Shibuya Music Festival, “JELEE” is once again collaborating with Shibuya Ward to create an AR live performance of their new song together with their fans. Taking the worries and conflicts sent to them via social media as their subject matter, the members channel their individual thoughts into the music and performance. Where will they end up? This is another story that weaves together the feelings put into their new song, “Tte Yuuka.” [Experience summary] ・Special site:
https://styly.cc/yorukura-scape-story/ ・Experience period: Saturday, October 18, 2025 to Tuesday, March 31, 2026 (scheduled) ・Experience time: 8:00-23:00 ・Experience location: Shibuya area (recommended) ・Experience method: *Information about ways to enjoy the event outside of Shibuya will be announced on the special website at a later date. *We strongly recommend wearing earphones or headphones to fully immerse yourself in the story. This initiative utilizes development support from “Be Smart Tokyo,” a startup support program adopted by Dai Nippon Printing Co., Ltd. by the Tokyo Metropolitan Government. https://www.be-smarttokyo.metro.tokyo.lg.jp/ About TV anime series composition and scriptwriter Yuuki Yaku 【Profile】 Yuuki Yaku Born in 1991. Light novel author and screenwriter. In 2015, he won the Excellence Award at the 10th Shogakukan Light Novel Awards and made his debut with “Weak Character Tomozaki-kun.” The work was adapted into a TV anime and received high praise, becoming a series. He has established himself as a light novel author. While continuing to write novels, she has also expanded her activities into the field of anime scriptwriting. She is in charge of the series composition and all episodes of the original TV anime “Nighttime Jellyfish Can’t Swim,” which will be broadcast in 2024. Set in Shibuya, this work depicts the creative activities and self-expression of young girls, and she is responsible for the thematic design and delicate character portrayal that are unique to original works. [Comment] Hi, I’m Yaku, the scriptwriter. This time, it’s an AR drama. As an otaku, I’m excited to hear that we can enjoy the story while projecting the four members of JELEE into the real world of Shibuya. Well, to me, the members of JELEE are real and live in this world. The girls I met in Shibuya projected the real onto a virtual jellyfish icon in order to express their true selves. In that sense, AR, as a medium, could be said to be the opposite of what they did, projecting the virtual onto the real. That’s why AR should be the perfect stage to relive their struggles and brilliance. Come see for yourself their real existence in Shibuya, where reverse projections intersect. Stage event will be held at Shibuya Music Festival on Sunday, October 19th!
https://prcdn.freetls.fastly.net/release_image/23281/281/23281-281-4dbdefeffb01d9e4acbe4982bec616d6-1950×1096.jpg This year marks the 20th anniversary of the Shibuya Music Festival, and a public viewing and special live performance will be held. Hear behind the scenes of AR production! Talks by people involved and an AR experience session are also planned! Please come to Miyashita Park on the day. Date: Sunday, October 19, 2025, 3:00 PM – 7:40 PM (scheduled) Public viewing and live performance venue: Shibuya Ward Miyashita Park (grass square)
https://prcdn.freetls.fastly.net/release_image/23281/281/23281-281-514db48a51e1df67304be0be9d2b2c14-2000×1414.png About the TV anime “Night Jellyfish Can’t Swim” Produced by Doga Kobo, the studio behind “Oshi no Ko,” and featuring a stellar staff including director Takeshita Ryohei and series composer and
scriptwriter Yaku Yuuki, this highly acclaimed and popular series topped the domestic trends list when it aired and was even nominated for the 2024 Crunchyroll Anime Awards. Its popularity remains undiminished, with the artist “JELEE” featured in the series continuing his musical career beyond the series, captivating fans with his YouTube streams and new song releases. The series will be rebroadcast on TOKYO MX and other channels from Saturday, October 4th. You can once again enjoy the story of the birth of the anonymous artist “JELEE.” TV anime official website: https://yorukura-anime.com/ About STYLY, Inc. STYLY, Inc. is a company that provides the spatial layer platform “STYLY” that connects the digital and physical worlds. With the mission of “unleashing the superhuman powers of humanity,” we use technology centered on XR/spatial computing to produce spaces and provide solutions to landowners and those involved in urban
development. We will continue to work with creators and businesses around the world to unleash the creative power and creativity of people and companies, aiming to contribute to the evolution of humanity by creating new cultures and industries. ・Head office location: 4F, ​​24th Sky Building, 1-34-3 Shinjuku, Shinjuku-ku, Tokyo ・Representative: Masahiro Yamaguchi, Representative Director ・Website: https://styly.inc/ [Inquiries] ◆About “Jellyfish Can’t Swim at Night – Scape Story -” ・STYLY, Inc. Public Relations: info@styly.inc ◆About the “20th ANNIVERSARY Shibuya Music Festival 2025” ・Shibuon Music Festival Executive Committee: shibuon@fds.or.jp For more information about this release