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Home » Mitsui Fudosan Co., Ltd. Tokyo Midtown Hibiya will host the hugely popular “New! It’s Not That Way! + It’s a Thankful Thing! Exhibition,” based on the “You’re Such a Nice Person” exhibition team, which has attracted a total of 500,000 visitors.

Mitsui Fudosan Co., Ltd. Tokyo Midtown Hibiya will host the hugely popular “New! It’s Not That Way! + It’s a Thankful Thing! Exhibition,” based on the “You’re Such a Nice Person” exhibition team, which has attracted a total of 500,000 visitors.

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[Mitsui Fudosan Co., Ltd.] At Tokyo Midtown Hibiya, the hugely popular “New! “It’s Not That Way It’s a Thankful Thing” Exhibition ​
Mitsui Fudosan Co., Ltd. Press release: October 3, 2025 At Tokyo Midtown Hibiya, the hugely popular “New! “It’s Not That Way It’s a Thankful Thing” Exhibition Venue: Tokyo Midtown Hibiya 6F Hall, Dates: October 12th (Sun) – October 22nd (Wed) Mitsui Fudosan Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Shun Ueda) will be co-hosting the “New! It’s Not That Kind of Meaning It’s a Thankful Thing” exhibition with ENTAKU produce Inc. at Tokyo Midtown Hibiya
(Yurakucho, Chiyoda-ku; operator: Mitsui Fudosan Co., Ltd.) for 11 days from Sunday, October 12th to Wednesday, October 22nd, 2025. This time, following the great success of “It’s Not That Way,” an exhibition held by ENTAKU produce Inc. last spring that generated 16 consecutive posts and generated tens of thousands of buzz on social media, and “It’s Thankful,” a new special exhibition focusing on moments of “helpfulness” and “thankfulness” hidden in everyday life, held in four cities in Tokyo, Nagoya, Osaka, and Kobe, the Tokyo venue will be relocated and extended to Tokyo Midtown Hibiya. This exhibition features approximately 350 works that shine a spotlight on the small emotions hidden in our daily lives, and can be enjoyed by people of all ages and genders. Please take this opportunity to visit Tokyo Midtown Hibiya and enjoy these two special exhibitions. Image
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Points of this event ■ Two new exhibitions in the series, created by the “entaku” team, which has attracted a total of over 500,000 visitors to the series: 1. New! It’s Not That! Exhibition – The Best in Japan? A hazy special exhibition – 2. “Thank You” Exhibition – A special exhibition that will make you want to clasp your hands while viewing – ■ Includes an official merchandise shop featuring entaku’s official mascots, “Hahaha” and “Eee.” 1. New! It’s Not That Kind of Exhibition – The Best in Japan? A Confusing Special Exhibition – The “New! It’s Not That Kind of Exhibition” is an exhibition featuring situations that will make you say “It’s Not That Kind of” out loud. Hosted by entaku’s official mascots, “Hahaha” and “Eee.” All content on display at this exhibition is new, and there will also be interactive content that can only be experienced at the venue, such as “It’s Not That Kind of Theater” and “It’s Not That Kind of Fortune Telling.” It leaves visitors with a feeling of unease.
https://prcdn.freetls.fastly.net/release_image/51782/911/51782-911-682cd7bfa8fd17ecda83e3ab5c721423-2401×507.png “new! “That’s Not What It Means” Exhibition Image 2. “It’s Thankful” Exhibition – A special exhibition that will make you want to clasp your hands while viewing – The “It’s Thankful” exhibition is a new special exhibition that focuses on moments in everyday life that make us feel “helped” and “grateful.” For example, we will introduce many “thankful” situations, such as “a red light while running,” “an outlet next to your hotel bed,” and “a hairdresser who doesn’t talk to you while you’re drying your hair.” We will also have some thankful spots that are only available at the venue.
https://prcdn.freetls.fastly.net/release_image/51782/911/51782-911-8f7d2d13cefac9fb86faf21875115ece-2404×505.png “Arigato Koto Desu ka” Exhibition Image “New! It’s Not That! It’s a Thankful Thing! Exhibition” Event Overview Title “new! “That’s Not What It Means It’s a Thankful Thing” Exhibition Period October 12 (Sun) – October 22 (Wed), 2025 (11 days) 10:00-20:00 (last admission 19:30) *October 22 (Wednesday) 10:00-19:00 (last entrance 18:00) Location Tokyo Midtown Hibiya 6F Hall Organizer ENTAKU Produce Co., Ltd., Mitsui Fudosan Co., Ltd. Ticket Price 1,500 yen (tax included) *Free for children under 12 / Discounts available for people with disabilities Ticket purchase URL https://entaku.ticket-store.jp/ *Business hours may differ from usual. *Dates and venues may be subject to change due to unavoidable circumstances.
https://prcdn.freetls.fastly.net/release_image/51782/911/51782-911-067c4c455da4b2d927d550cea429f42d-321×212.png Tokyo Midtown Hibiya (Reference) About the creative team “entaku” of ENTAKU Produce Inc.
https://prcdn.freetls.fastly.net/release_image/51782/911/51782-911-aabf6da199bb6354aadc5daf6d3a67d0-340×339.png An experience creative team led by creative director Ming Entaku. The team is made up of members from a wide range of professions, including planners, producers, designers, and PR planners, and the team composition changes for each project.
https://prcdn.freetls.fastly.net/release_image/51782/911/51782-911-2cc732fc876fb7acd1b43ab8f0e95980-341×467.jpg Mr. Taku Akien WORKS [Special Exhibition] You’re Too Nice Exhibition / It’s Not Like That Exhibition / That’s So Hateful Exhibition / You’re Too Inside Out Exhibition / How Are You All Feeling? Exhibition 【Restaurants】 JANAI COFFEE / JANAI GAMES / JANAI HOTEL / My Friend’s Cafe / Wordless Cafe 【OTHER】 SNS Vocabulary/Hahaha and Eee/TYB Official Instagram:https://www.instagram.com/entaku_official/ About Tokyo Midtown Hibiya
https://prcdn.freetls.fastly.net/release_image/51782/911/51782-911-6e4a752ff86c697d271c419525a8ff74-287×84.png Tokyo Midtown Hibiya is a complex housing offices, shops, restaurants, a movie theater, and other facilities. Taking advantage of the high-quality culture of the Hibiya area, known as a film and theater district, and the abundant nature surrounding Hibiya Park, we aim to provide new, future-oriented experiences and new value that stimulate our customers’ sensibilities.
https://www.hibiya.tokyo-midtown.com/jp/about/ About Sustainability at the Mitsui Fudosan Group Based on the philosophy of the “& mark,” which states, “We create new value through coexistence, coexistence, and co-creation, and we will continue to take on the challenge of achieving this,” the Mitsui Fudosan Group views “creating social value” and “creating economic value” as two wheels of a cart. We believe that creating social value leads to creating economic value, and that this economic value will in turn create even greater social value. When we formulated our new Group Management Philosophy in April 2024, we identified six “GROUP MATERIALITY (priority issues)”: “1. Contributing to industrial competitiveness,” “2. Coexistence with the environment,” “3. Health and vitality,” “4. Safety and security,” “5. Diversity and inclusion,” and “6. Compliance and governance.” We will address these material issues through our core business and contribute to sustainability. [Reference] ・”Group long-term management policy” https://www.mitsuifudosan.co.jp/corporate/innovation2030/ ・“Group materiality” https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality/ Press release attachments

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