Watt-D, the official mascot of Thailand’s Provincial Electricity Authority (PEA), will participate in “Yurubirth 2025,” one of Japan’s largest mascot events. Provincial Electricity Authority Press Release: October 3, 2025 To Members of the Media Watt-D, the official mascot of Thailand’s Provincial Electricity Authority (PEA), will participate in “Yurubirth 2025,” one of Japan’s largest mascot events. Celebrating Thailand on the international stage in celebration of our 65th anniversary Watt-D, the official mascot of Thailand’s Provincial Electricity Authority (PEA), competed in the finals of Yurubirth 2025, one of Japan’s largest mascot festivals, held at Sumida Park (Sumida Ward, Tokyo) from September 27th to 28th, 2025, and performed well. This was the first time that Watt-D represented Thailand, and it was held on the same day as the 65th anniversary of the PEA’s founding, making it a particularly
significant international stage for our company.
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determination to channel energy to improve the quality of life. His name is a combination of the unit of power, “Watt,” and “Dee,” which means “good” in Thai, meaning “good electricity.” Furthermore, his name sounds similar to the Thai greeting, “Wad-dee” (หวัดดี / Hello), lending it a sense of approachability and friendliness. His designs reflect PEA’s identity: • Golden Lightning Eyebrows: A Unique and Memorable Symbol of Power • Purple: PEA’s corporate color,
representing authority, elegance, and pride. • Light bulb shape: Represents safety, friendship, and the familiarity of everyday life • Digital circuit pattern: Symbolizing the transformation into a digital organization
https://prcdn.freetls.fastly.net/release_image/170808/1/170808-1-5ba4963de93127b124998908b3f033ce-1537×2048.jpg Reasons for participating in “Yurubirth 2025” Our participation in this event was an important opportunity to promote PEA’s official mascot, “Watt-D,” and the appeal of Thailand to the world. It also marked a milestone project commemorating PEA’s 65th anniversary. On the day of the “Yuru Birth 2025” finals, the characters performed on stage, greeted attendees in Thai, and interacted with the other participating characters, livening up the venue and becoming friends with everyone. PEA’s vision is “Smart Energy for Better Life and Sustainability,” and we will continue to promote energy innovation, service quality improvement, and international cooperative
relationships.
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https://prcdn.freetls.fastly.net/release_image/170808/1/170808-1-811338ff34b3e9212ae2429f13d97516-1537×2048.jpg About Yuruverse “Yurubirth” originated from the “Yuru-Chara Grand Prix” which began in 2010 and has been held with the aim of promoting tourism, cultural exchange, and revitalizing local communities. Many famous characters, including Kumamoto Prefecture’s popular mascot, Kumamon, have appeared, and it has grown into one of Japan’s most popular mascot events. In 2025, the event will have an even stronger international flavor, with characters invited from overseas
participating, promoting cultural exchange and expanding the international mascot network.