adidas Japan Co., Ltd. adidas holds global press preview in New York, site of the FIFA World Cup 2026 final. “adidas World Cup 2026 Preview”

[adidas Japan Co., Ltd.] adidas holds global press preview in New York, site of the FIFA World Cup 2026 final, “adidas World Cup 2026 Preview” ​ Adidas Japan Co., Ltd. Press Release: October 3, 2025 To Members of the Media adidas holds global press preview in New York, site of the FIFA World Cup 2026 final: “adidas World Cup 2026 Preview” Legend Appearance × Official Match Ball Debut × Cultural Experience—The Beginning of a New Brand Story for the FIFA World Cup 2026
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URL: https://www.adidas.jp/ball-soccer adidas Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kohei Hagio) participated in the adidas Global Press Preview for the FIFA World Cup 2026 in New York, USA, from October 1st to October 2nd. This event served as a kickoff for Adidas to fully launch its brand story leading up to the World Cup, and attracted over 350 media and creative representatives from around the world. Appearances by legends like Zinedine Zidane and Cafu created a buzz, and numerous activations were held in preparation for next year’s tournament. Furthermore, the excitement reached a fever pitch with the world premiere of the official match ball, “TRIONDA,” greatly raising expectations for the FIFA World Cup 2026. Event summary The press preview took place over two days in iconic New York locations, including the Domino Refinery, a historic sugar factory renovated into an iconic building in Brooklyn, and Brooklyn Bridge Pier 2, where visitors can enjoy riverside views of the Statue of Liberty. Participants enjoyed a “First Touch” experience with the official match ball, a projection of the official match ball unveiled against the New York nightscape, and an appearance by the official FIFA World Cup mascot, “Clutch the Bald Eagle (USA).” Along with creators and media from around the world, the entire venue was filled with excitement as they anticipated next year’s World Cup.
https://prcdn.freetls.fastly.net/release_image/3301/1037/3301-1037-a03c5d1bccae709651cb08a844758577-1210×813.png Brand Ambassador Cafu’s Comment The official match ball for the 2026 FIFA World Cup, “TRIONDA,” is named after the three host nations, with “TRI” representing the three host countries and “ONDA” meaning “wave” in Spanish. It represents the waves of joy and excitement spreading from the host nations around the world. Inspired by the flags of Canada, Mexico, and the United States, the ball boldly features a red maple leaf (Canada), a green eagle (Mexico), and a blue star (USA). The red, green, and blue colors of the three countries’ flags are connected in the center of the panel, symbolizing the first time the tournament has been co-hosted by three countries. Gold accents are also used as a homage to the FIFA World Cup Trophy. The final “First Touch” event featured Adidas brand ambassadors Zinedine Zidane, Cafu, Alessandro Del Piero, Xavi Hernandez, and Jurgen Klinsmann, adding to the celebration. Cafú shared his impression of the TRIONDA official match ball, saying, “I think it’s a wonderful ball. It symbolizes the three countries, and the moment I saw it, I felt it was a beautiful ball that left a strong impression on me. I think it truly is a ball that symbolizes football.”
https://prcdn.freetls.fastly.net/release_image/3301/1037/3301-1037-52a77d04a4c38d963079f6c8239280f4-2326×737.png Adidas Spokesperson’s Comment Solène Stollmann of adidas Global Football emphasized that, given the circumstances surrounding the tournament’s three cross-border events, ball testing was conducted in stadiums with different climates, humidity levels, and other environmental conditions. “We conducted trials in seven stadiums. Testing various conditions across a large continent led to many discoveries. We are pleased that we have been able to incorporate these discoveries into this stunning design, leveraging technology to our full potential,” she said.
https://prcdn.freetls.fastly.net/release_image/3301/1037/3301-1037-dfad62e582abb6e5fa799c5d8e9ac434-2362×746.png Stay ahead of the trends with the official match ball in New York
https://prcdn.freetls.fastly.net/release_image/3301/1037/3301-1037-52c26db1dd2563ecdee015e36b8d68b8-2341×741.png This press preview went beyond the boundaries of soccer and strongly expressed the expansion of the sport as a culture. The future of football was conveyed from a variety of perspectives, including a “First Touch” experience where visitors could actually handle the official match ball, visual displays centered around the official match ball, and fashion snaps of guests from around the world. Future Outlook This event is Adidas’s FIFA World Cup This marks the beginning of a global campaign leading up to 2026. Following Russia two tournaments ago and Qatar last time, the next event will be co-hosted by Canada, Mexico, and the United States. Adidas will continue to announce various proposals leading up to FIFA World Cup 2026, creating even more excitement for one of the world’s largest festivals. (C)2025 adidas Japan K.K. adidas, the 3-Bar logo, the 3-Stripes mark, Predator, F50, Y-3 and Climacool are trademarks of adidas, used with permission. Adidas Call Center Phone: 03-6732-5461 (9:30-18:00, excluding Saturdays, Sundays, and holidays) Press release attachments