There are almost no teenage girls who sing Ayumi Hamasaki’s songs at karaoke!? We’ll reveal some of them!
Wakamono Research Inc. Press release: October 4, 2025 To Members of the Press There are almost no teenage girls who sing Ayumi Hamasaki’s songs at karaoke! We’ll reveal some of the reasons why! We conducted a nationwide survey of women aged 14 to 19 about “Ayumi Hamasaki’s songs.” This week, October 2nd, is singer Ayumi Hamasaki’s 47th birthday. Women in their late 20s to 40s have been influenced to some extent by her songs, lyrics, fashion, and lifestyle. They have likely been influenced to some extent by her songs. Some of you may have sung Ayu’s songs countless times at karaoke. Hamasaki is still actively working today, In 2025, she will sing the theme song for a Monday 9pm drama, She’s still showing no signs of slowing down, having headlined the summer festival “a-nation 2025.” I’m looking forward to seeing Ayu’s further evolution. However, Hamasaki was most active in the 2000s. For young people of the Reiwa era, this was before they were even born. Do people not often sing Ayu’s songs at karaoke? So, Wakamono Research, a marketing information site aimed at teenagers and current high school students, (https://wakamono-research.co.jp/media/
https://prcdn.freetls.fastly.net/release_image/162122/85/162122-85-e81417ba517ada533c3eae3f14bcb249-3083×2454.png [85.3% of women aged 14-19 said they “don’t sing Ayu’s songs at karaoke.”] According to the results of this survey, 14.7% of respondents answered that they “sing Ayumi Hamasaki’s songs at karaoke. On the other hand, 85.3% answered “I don’t sing her songs.” It turns out that most teenage girls don’t sing Ayumi Hamasaki’s songs at karaoke. The most common opinion from teenage girls who answered “I don’t sing” was: “Because I don’t know them.” “Because I’ve never heard that name before.” “I don’t know who you are.” “Because it was the first time I’d heard that name today.” Some people have no idea that Ayumi Hamasaki exists. “I don’t know much about it.” “I’ve heard the name, but I don’t really know much about it.” When we collected opinions indicating little familiarity with it, such as these, The shocking result is that approximately 35% of teenage girls are unaware of Ayumi Hamasaki. For Ayu’s generation, this means that one in three teens has no idea she exists. This is a sad reality. Also, “Because there are no songs I know.” “I only know the chorus.” “I know the name, but I don’t know the song title.” “I know it when I listen to it, but I’m not familiar enough with it to sing along.” Many people also said they don’t sing this song at karaoke because they “can’t sing the song perfectly.” Even if they’re not of the same generation, they sometimes hear just the chorus on TV music shows or on social media. It appears that the song is well-known to a certain number of people. However, it seems that they never take the initiative to dig deeper into the song and take action like “Let’s listen to it!” or “Let’s try to memorize it!” and it doesn’t seem to motivate them to sing it at karaoke. Others: “He’s not from our generation.” “It’s a different time.” “It’s not just my generation, so even if I sing it, no one around me knows it.” “It’s a different generation, so no one knows it.” There were also many voices citing “generational
differences” as the reason. For young people, artists from a different generation aren’t even on their karaoke list in the first place. Perhaps artists from the Heisei era, not just Ayumi Hamasaki, aren’t even on their list. Opinions about the generation: “It’s not my generation, and my parents don’t really listen to it either.” “My mother isn’t from the generation that doesn’t listen to it, so she doesn’t know about it.” “We’re from a different generation, and I’ve never seen my parents listening to it.” These are some opinions that indicate “there’s zero parental influence”. If Ayumi Hamasaki’s generation had gotten married around the age of 30, It would be just about the age when teenage daughters would be able to have children, However, there’s also the possibility that their parents aren’t old enough to listen to Hamasaki, It seems likely that the majority of fans are from one generation, rather than two.
https://prcdn.freetls.fastly.net/release_image/162122/85/162122-85-20724e868001bf8c2beef40e727ba976-1106×936.jpg [We asked women aged 14 to 19! [Ranking of Ayumi Hamasaki’s Songs Most Sung at Karaoke] In this survey, we asked, “Do you sing Ayumi Hamasaki’s songs at karaoke?” Among the 14.7% of women who answered “Yes,” We also conducted a survey asking, “What Ayumi Hamasaki songs do you often sing at karaoke?” The results were ranked, and The honorable first place went to The smash hit “M”, which sold over 1.3 million CD singles, was the winner. “Because my mother loved it so much.” “Because my mother influenced me to sing it too.” A lot of people said they started singing this song because of their mothers. Some teens seemed to connect with the song’s grand melody and unique lyrics about love. “It feels great to sing the high notes.” “It really resonates with me when love gets tough.” There were also voices like these. In second place is the million-selling hit “Boys & Girls,” released in 1999, which is a huge hit at live shows. “I like the melody.” “Because it gets you excited.” Some people praised the song for being up-tempo, and others said, “I like the melody.” “I love the lyrics the most.” “The lyrics are catchy.” Some people seemed to focus on the lyrics, such as: It’s no surprise that this song remains a staple at Ayu’s live shows. Ranked third is the summer classic “BLUE BIRD.” “I learned it because my mother sang it.” “My mother loves it, and I’ve been listening to it ever since I was little.” It seems that her mother also had an influence on her, but “It’s a song I love so much I listen to it every day.” “Because I love this song.” “It makes me feel like summer, I love it.” There were also comments expressing their attraction to the song itself. In fourth place is Ayumi Hamasaki’s hit song “SEASONS,” her second-highest-selling single. This list was also dominated by teens who were influenced by their parents. In fifth place was Ayumi Hamasaki’s second single, “YOU.” There were also some surprising responses, such as, “This is the only song I know.” Also coming in fifth place is Ayumi Hamasaki’s early ballad “For My Dear…” . Many people expressed sympathy for the melody and lyrics. Looking at the top 5, it’s no exaggeration to say that “parental influence” is the majority. The parent who listened to Ayumi Hamasaki’s songs was “early Ayu.” This suggests that relatively early hit songs made it into the rankings. Even so, the overwhelming majority of teens don’t sing karaoke and answered that their parents don’t listen to them either. Whether or not parents listen to Ayu’s songs is We also found that whether or not teenage girls listen to her songs is directly related to whether or not they do. [Click here for details on this survey’s results and rankings] The results of this survey, as well as the full details and rankings, can be viewed on Wakamono Research.
https://wakamono-research.co.jp/media/ayumi-hamasaki-karaoke-decline/ In addition, Wakamono Research Co., Ltd. “Network with 90% of High Schools Nationwide” “A nationwide network of over 50,000 young people” Make the most of it, Existing marketing companies and websites targeting young people and Generation Z cannot do this. We offer one-of-a-kind marketing and research. We also accept requests from companies and media outlets. Please feel free to contact us via the website below or by phone. https://wakamono-research.co.jp/ Survey period: September 13, 2025 – September 25, 2025 Research organization: Wakamono Research Inc. Survey Target: Women aged 14-19 nationwide Number of valid responses: 423 Survey Method: Internet research [Regarding Quotation and Reproduction of the Survey Results (Images)] If you quote or reproduce any part of this survey, Source: “Wakamono Research” URL (https://wakamono-research.co.jp/media/) Please also include the following. ―――――――――――――――――――――――――――――――――――― [Contact for inquiries regarding this release] Wakamono Research Inc. MAIL: contact@wakamono-research.co.jp TEL: 0120-993-703