This year’s theme is Uji Matcha x Strawberry. Latte, pudding, and crepes are available! Food items like MATCHA Carbonara have also been revamped. ATELIER MATCHA’s fall/winter menu will be on sale from Friday, October 10th.
TZEN Co., Ltd. Press release: October 4, 2025 To Members of the Press This year’s theme is Uji Matcha x Strawberry. Latte, pudding, and crepes are available! Food options have also been revamped, including MATCHA Carbonara. ATELIER MATCHA’s fall/winter menu will be available from Friday, October 10th. Menus featuring premium MATCHA from Uji, Kyoto, are appearing one after another in Ginza and Kamakura. Three MATCHA x Strawberry menu items will debut in Ginza. At the Kamakura store, Matcha Tiramisu Dango and MATCHA Earl Grey will be available. TZEN Co., Ltd. (CEO: Chitose Nagao / Location: Osaki, Shinagawa-ku, Tokyo) and Yamamasa Koyamaen, a long-established tea wholesaler in Uji, Kyoto, which has been in business since the Edo period (CEO: Chitose Koyama) ATELIER MATCHA, a matcha cafe run by Masago (located in Ogura-cho, Uji City, Kyoto Prefecture) where you can casually enjoy premium matcha, will begin selling new matcha menu items for the fall/winter season starting Friday, October 10, 2025. The theme of the Ginza store is Uji matcha x strawberry. Introducing three original menu items that will help you rediscover the new charm of matcha.
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experiences, allowing you to enjoy premium Uji, Kyoto matcha for the tea ceremony in a more casual and creative way. Their 2025 fall/winter menu is themed around strawberries, which are coming into season and perfectly complement matcha. They offer a lineup of dishes that allow you to enjoy not only the taste but also the vibrant colors of premium Uji, Kyoto matcha. “MATCHA Strawberry A La Mode”
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-92f996f83227f305f9d15888b09c6480-1333×2000.jpg MATCHA Strawberry A La Mode 1,080 yen (tax included) Everyone’s favorite classic Japanese dessert, pudding a la mode, has been transformed into a MATCHA Shake. This MATCHA drink is a luxurious treat, combining sweet and sour strawberry and vanilla custard pudding with matcha. A strawberry shake is poured over the jiggly custard pudding, topped with whipped cream and a whole strawberry. Finish with a generous drizzle of caramel sauce to complete the MATCHA Pudding A La Mode, which can be enjoyed as a drink. Serve with a generous drizzle of our special thick tea sauce. “MATCHA Cream Strawberry”
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-5fa25c856643a8f56805116f38a947f9-2000×1333.jpg MATCHA Cream Strawberry 950 yen (tax included) Kamakura’s popular MATCHA Latte is now available in Ginza! This colorful, highly popular MATCHA drink features a luxurious strawberry sauce made from pureed strawberry compote and the marriage of Uji matcha. The key is condensed milk. By mixing condensed milk, which pairs perfectly with strawberries, with strawberry puree, the milky, sweet flavor of the strawberry condensed milk is perfectly matched with the slightly bitter taste of premium matcha. The contrast between the pretty pink and the green of the matcha is beautiful, making it visually appealing as well. Enjoy a strawberry latte like no other. Other Gourmet Lattes include the “MATCHA Caramel Macchiato,” an adult MATCHA latte with the aroma of caramel sauce, and the “MATCHA Brown Sugar Kinako,” which pairs perfectly with matcha and features the Japanese flavors of brown sugar and kinako. Enjoy your favorite Gourmet Latte to suit your mood.
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-a5a3b1a1885d76fcd0e0802c185e3558-2000×1333.jpg MATCHA Caramel Macchiato 950 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-ad9c672277e28abeec2b413d901d9c7d-2000×1333.jpg MATCHA Brown Sugar Kinako 950 yen (tax included) “Rice Flour MATCH Al Crepe – Luxurious Strawberry”
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-3a34e3bf069c9c005012560ba4c6f85d-1333×2000.jpg Rice Flour MATCHA Crepe – Luxury Strawberry – 1,140 yen (tax included) ATELIER MATCHA’s first crepe menu has arrived. These soft and fluffy rice flour crepes are a special collaboration with Riz Labo Kintchen, a popular pancake cafe in Omotesando. The crepe dough is made with rice flour grown with reduced amounts of pesticides, and is
gluten-free and dairy-free. Enjoy the bittersweet MATCHA cream made with plenty of Yamamasa Koyamaen’s premium MATCHA “Matsukaze” strawberries, and the sweet and sour strawberries. (Limited to 10 meals per day) ■Riz Labo Kitchen
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https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-dfaca355a865a586d6f9661709a0b030-1118×1464.jpg December 2016: Located in a section of Ura-Sando Garden, a back alley in Omotesando, Riz Labo Kitchen is a pancake cafe established with the aim of promoting rice flour, made with rice, Japan’s staple food. And starting in 2024, they will also be selling crepes. They use carefully selected ingredients, including reduced-pesticide rice flour, free-range eggs, unoki sugar from the Amami Islands, domestic rice oil, organic soy milk, and fresh cream from Hokkaido. The dough is gluten-free and dairy-free. They offer sweets incorporating seasonal flavors and the uniquely Japanese “Kawaii” aesthetic. Riz Labo aims to be loved not only in Japan, but around the world. ■Owner Pastry Chef: Kazu Tsurumura After working at Hewlett Packard Japan, he spent 17 years producing reports for Recruit Housing Information Magazine (now SUUMO). She has attended many tea ceremonies for tourists from Polish travel agencies (including tea ceremonies and sweets at Ueno Park). She also regularly holds cooking classes using rice flour. She also loves touring old buildings and traditional Japanese houses, and has obtained qualifications as a real estate agent and a licensed real estate manager. She was introduced to Urasando Garden by chance, and started operating a cafe there. Confectionery Hygiene Specialist, Rice Flour Food Instructor, and Traditional Chinese Medicine Dietitian MATCHA Mont Blanc Tart and MATCHA Pumpkin herald the start of autumn In addition to the grand menu, the autumn menu has also been launched. The long-awaited matcha Mont Blanc dessert has finally appeared on the dessert menu.
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-d268f2565de10bd60ff1662ce2c117ae-2000×1333.jpg MATCHA Mont Blanc Tart 950 yen (tax included) This Mont Blanc tart is a completely new experience, featuring a rich Mont Blanc cream, similar to the Japanese confectionery Nerikiri, and a light butter tart, creating a perfect combination. The luxurious topping of a whole chestnut makes for a photogenic visual. It pairs perfectly with a MATCHA latte, as well as a shot of tea or a soft drink. For a limited time, we’re also offering the MATCHA Mont Blanc Shake. This colorful, pumpkin-flavored MATCHA drink combines matcha and pumpkin. The delicious flavors of both pumpkin paste and pumpkin shake are enhanced with pumpkin seeds, making it a truly pumpkin-filled treat. Available exclusively during the Halloween season from October 10th to November 30th.
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-b0a9cca5a39280909c344fbff25f303a-1333×2000.jpg MATCHA Pumpkin 1,150 yen (tax included) Newly-sensational MATCHA Carbonara Udon and Healthy Quiche Make Their Food Menu Debut The food menu has also been completely revamped. The new “MATCHA Carbonara Udon” is an udon dish that features the surprising marriage of matcha and white sauce. The richness and umami of the bacon and egg enhance the bittersweet MATCHA carbonara sauce. This carbonara dish is perfect enjoyed with udon noodles instead of pasta.
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-764f7baf5cabeba68e0226d88a282372-2000×1333.jpg MATCHA Carbonara Udon 1,250 yen (tax included) The “Salmon and Mushroom Quiche Plate” is a healthy quiche plate perfect for breakfast or a light meal. The matcha white sauce, smoked salmon, and the salty marinated mushrooms are a perfect combination. Enjoy it with a fresh green salad.
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-cf80d54b5be6e5678a58fbfd1714b557-2000×1333.jpg Quiche Plate: Salmon and Mushroom 1,100 yen (tax included) New menu items at the Kamakura store: Mochi Stick MATCHA Tiramisu and MATCHA Earl Grey Latte “MOCHI Stick MATCHA Tiramisu” is a luxurious mochi dessert that lets you enjoy chewy rice dumplings and creamy matcha tiramisu in one hand. Refreshing original egg-free mascarpone sauce is the perfect match with rich matcha!
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-76dd1e988385de8e3438309d23b86283-1333×2000.jpg MOCHI Stick MATCHA Tiramisu 810 yen (tax included) “MATCHA Earl Grey” is a MATCHA latte, the perfect treat for adults this fall. This marriage of the popular flavored tea Earl Grey and matcha creates a sophisticated taste, blending the citrus aroma of Earl Grey with the bittersweetness of Uji matcha.
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-350ff24f32e23143cc0b6ed685c14b92-2000×1333.jpg MATCHA Earl Grey 930 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-ad21b8ca89a23983007c0b0a8c437024-2304×1536.jpg The MATCHA boom is spreading around the world. Now is the time to offer a matcha experience that allows you to enjoy the authentic flavor and culture of matcha, cultivated in Japan. Atelier Matcha is a matcha cafe where you can casually enjoy the taste of authentic matcha, based on the concept of a “third wave of MATCHA.” The cafe was born from the desire of two people who met through tea: Chitose Nagao, a producer who promotes traditional Japanese culture overseas and an associate professor of the Urasenke school of tea ceremony, and Masayoshi Koyama, director of Yamamasa Koyamaen, a long-established tea wholesaler in Uji, Kyoto. They wanted to provide a matcha experience that allows people to enjoy the original flavor and culture of matcha that was born in Japan. Website: https://ateliermatcha.com
https://prcdn.freetls.fastly.net/release_image/82501/34/82501-34-fb578682b9d7316e1aa0bd27d8b82f87-2304×1537.jpg ATELIER MATCHA uses matcha from Yamamasa Koyamaen, a long-established tea wholesaler in Uji, Kyoto. Yamamasa Koyamaen is a 160-year-old tea wholesaler that has owned its own tea farm since the early Edo period and produces matcha from cultivation to milling. They select superior varieties and have been awarded 18 tea names (brands for each tea master) by various tea ceremony schools. They manufacture and wholesale premium teas, primarily matcha, gyokuro, and sencha, to over 1,000 tea retailers and tea utensil stores nationwide, as well as department stores, domestic and international trading companies, hotels, inns, and long-established traditional Japanese restaurants. Website: https://www.yamamasa-koyamaen.co.jp/ [Contact Information] ATELIER MATCHA Contact: Nagao ateliermatchatokyo@gmail.com
03-5801-5991