[Yoshimoto Kogyo Co., Ltd.] Messenger Kuroda: Five years in the making, one and a half years in development! Teaming up with Kyoto’s local Chinese restaurant, Marushin Hanten, where customers line up, to bring the flavors of Kansai to the comfort of your home. New freeze-dried product “Tianjin Bean Paste” on sale from Monday, October 6th
Yoshimoto Kogyo Co., Ltd. Press release: October 6, 2025 To Members of the Press Messenger Kuroda: Five years in the making, one and a half years in the making! Teaming up with Kyoto’s local Chinese restaurant, Marushin Restaurant, where customers line up, to bring the flavors of Kansai to your home. New freeze-dried product “Tianjin Bean Paste” on sale from Monday, October 6th
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https://prcdn.freetls.fastly.net/release_image/29501/4467/29501-4467-04c17d03fdba7859ecacd35edc9964fe-3445×2398.png Yoshimoto Kogyo’s messenger Yu Kuroda will be releasing a new freeze-dried product, “Tianjin Bean Paste,” in collaboration with Kyoto’s renowned local Chinese restaurant, Marushin Restaurant (Higashiyama Ward, Kyoto City, Representative: Maekawa Ryushiro), on Monday, October 6, 2025. About five years after our first encounter on YouTube during the COVID-19 pandemic, and after a year and a half of development, we have created a freeze-dried food that allows people across the country to easily enjoy the taste of Kansai-style Tianjin rice. Development Background: Five years since meeting on YouTube, commercialization The idea for this collaboration dates back about five years. During the COVID-19 pandemic, Messenger Kuroda introduced Marushin Restaurant’s frozen gyoza on his YouTube channel “Messenger Kuroda’s Chirashidasu,” which garnered a huge response. He called to thank them, and their relationship began. The two subsequently deepened their friendship while visiting the restaurant privately and for TV show shoots. Kuroda’s passionate desire to “share this authentic Kansai flavor with more people” led to the launch of this collaborative development. After about a year and a half of trial and error, the product has finally been commercialized. Product Features: Easy to make at home! Authentic “Kansai flavor” While Tianjin rice in the Kanto region is made with a ketchup-based sweet and sour sauce, in Kansai it is made with a mellow and rich soy sauce sauce. Based on Marushin Hanten’s traditional recipe, this product uses freeze-drying technology to recreate the authentic “Kansai flavor” that anyone can enjoy. ▼Messenger Kuroda Yu Comment
https://prcdn.freetls.fastly.net/release_image/29501/4467/29501-4467-b70d0ff3989f72e8b9d9b652bb43699d-400×400.jpg We’ve collaborated with Marushin Hanten, a renowned local Chinese restaurant in Kyoto. Tianjin rice is actually a dish whose seasoning differs significantly between Tokyo and Osaka. This new product captures that “Kansai flavor” and is perfect for people all over Japan. It offers a familiar yet authentic flavor that can be enjoyed by people of all ages, from children to adults. It took about a year and a half of painstaking work to create this product, and we’re confident in it. Please give it a try! ▼Product overview – Supervised by Kyoto’s renowned restaurant “Marushin Restaurant”: Faithfully recreates the flavors of this popular restaurant, which always has long lines. – Specially crafted “Kansai-style” bean paste: A light yet rich flavor with the aroma of soy sauce and dashi. – Enjoyable for everyone: A nostalgic yet authentic finish that will be loved by people of all ages. – A product we’re proud of, developed over a year and a half: Crafted without compromise in taste, aroma, and texture. [Product name] Tianjin bean [Sales Price] Manufacturer’s Suggested Retail Price: ¥324 (excluding tax) [Capacity] 20g [Manufacturer] Asuzac Foods Co., Ltd. [Sales Location] JR Kyoto Station (PLUSTA Kyoto Main Line Central Gate, PLUSTA Bento Kyoto Main Line Central Gate, Bellmart Asty Kyoto) Yoshimoto Souvenir Yokocho Namba Grand Kagetsu Store Yoshimoto Entertainment Shop NAMBA Store, etc. [Release Date] October 6th (excluding some stores)
https://prcdn.freetls.fastly.net/release_image/29501/4467/29501-4467-8f25d1883c94662b395118c08119b000-1030×1654.jpg ▼About “Marushin Hanten” Established in 1977, this Chinese restaurant in Higashiyama, Kyoto, has long been loved by locals and tourists alike. Its signature dishes, “Tenshinhan” (Tenshin rice) and “Aged Pork Gyoza” (Dumplings), are so popular that there are lines every day. Marushin Hanten Address〒605-0013 431-3 Nanji Umiko-cho, Higashioji Sanjo-shita, Higashiyama-ku, Kyoto City 1 minute walk from Higashiyama Station on the Kyoto Municipal Subway Phone number: 075-561-4825 Business hours: 11:00 AM – 6:00 AM the next day Closed: Tuesday
https://prcdn.freetls.fastly.net/release_image/29501/4467/29501-4467-19186012d36544369b658a2bb613c30c-3900×2925.jpg Marushin Restaurant Fresh Gyoza Direct Sales Store Address: 605-0013 431-2 Minami-Nishi Umiko-cho, Higashioji-Sanjo-sagaru, Higashiyama-ku, Kyoto City 1-minute walk from Higashiyama Station on the Kyoto Municipal Subway Phone Number: 075-708-3756 Business hours: AM 11:00-PM 8:00 Closed: Tuesday
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