[Magazine House Inc.] “Today’s Nekomura-san” and “(NO) RAISIN SANDWICH” collaborate! Two limited edition varieties of “No Raisin Nekomura-san Sandwich” are now on sale.
Magazine House, Inc. Press release: October 6, 2025 To Members of the Press “Today’s Nekomura-san” and “(NO) RAISIN SANDWICH” are
collaborating! Two limited edition “No Raisin Nekomura-san Sandwich” varieties are now on sale. Appearing at Magazine House Expo from Friday, October 10th to Saturday, October 25th, 2025. Magazine House Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Shuichi Tetsuo) has teamed up with Hoshiyoriko’s “Today’s Nekomura-san” and the confectionery brand “(NO) RAISIN The No Raisin Nekomura-san Deutsch sandwich, a collaboration with Magazine House, will be sold at the Magazine House Expo “From Ginza to the World,” an event
commemorating the 80th anniversary of Magazine House’s founding, from Friday, October 10th to Saturday, October 25th, 2025.
https://prcdn.freetls.fastly.net/release_image/30125/570/30125-570-0789b28f317292635d320dae3aee2d02-1000×1502.jpg
https://prcdn.freetls.fastly.net/release_image/30125/570/30125-570-f1eeccce30bce506e8f4aabecab7dbe4-1000×1502.jpg This time, we’ll be selling two types of sandwiches: the “No Raisin Nekomura-san Deutch Caramel Butter Sandwich” in a can (available from Friday, October 10th to Saturday, October 25th) and the “No Raisin Nekomura-san Deutch Butter Sandwich” in a paper box (available from Sunday, October 19th to Saturday, October 25th). In addition, starting Sunday, October 26th, 2025, these sandwiches will also be available for a limited time on the (NO) RAISIN SANDWICH official online shop. When we spoke to Nekomura-san about re-exhibiting the tea room from “Dream Nekomura Land” at Magazine House Expo, he said, “Wouldn’t it be great to have tea snacks too?” and we made it happen. It’s called “No Raisin Nekomura-san Deutsch.” The can contains two types of caramel butter sandwiches with melted caramel that create a lingering, happy aftertaste, while the cardboard box contains three types of butter sandwiches. We’re also offering three bookmarks with original “Today’s Nekomura-san” x “No Raisin Sandwich” comics. The book features Nekomura’s unique way of eating a no-raisin sandwich, as well as a humorous tea time. One of three bookmarks will be included at random. The ribbon on the box is a special version tied vertically,
reminiscent of Nekomura’s apron. We hope you can enjoy a dreamlike tea time with Nekomura, who loves tea and sweets. Product information No Raisin Nekomura-san German Caramel Butter Sandwich
https://prcdn.freetls.fastly.net/release_image/30125/570/30125-570-37d08d1ebed220e44890897bca3e5380-1000×1000.jpg
https://prcdn.freetls.fastly.net/release_image/30125/570/30125-570-21ae260f550658a140d290e45a4c323b-1000×1000.jpg
https://prcdn.freetls.fastly.net/release_image/30125/570/30125-570-33ba7e11d793667bbdd380362b8260d6-1000×1000.jpg Pop-up sales period: Friday, October 10th – Saturday, October 25th Contents: 3 pieces (2 raisins, 1 chocolate apricot) Price: ¥1,980 (tax included) Overview: We’ve prepared two types of caramel butter sandwiches in the “What should I put in this when I’m done eating?” Nekomura Tin (Nekomura apparently puts shopping district coupons in it). The “Raisin Caramel Butter Sandwich” is a fermented butter sable with rich vanilla caramel and fruity raisins, while the “Chocolate Apricot Caramel Butter Sandwich” uses couverture chocolate and features layers of tea milk caramel and apricot for an enchanting aroma. No Raisin Nekomura-san German Butter Sandwich
https://prcdn.freetls.fastly.net/release_image/30125/570/30125-570-2a2edee385d84407a71b27f2d329d01d-1000×1000.jpg
https://prcdn.freetls.fastly.net/release_image/30125/570/30125-570-649e15952330371bd4827f938b55359d-1000×1000.jpg
https://prcdn.freetls.fastly.net/release_image/30125/570/30125-570-749acafe6968c6e37f4e718d4d9057ab-1000×1000.jpg Pop-up sales period: October 19th (Sun) – Saturday, October 25th Contents: 2 Matcha Bean Paste Sandwiches, 2 Hojicha Raisin Sandwiches, 2 Berry Berry Cherry Sandwiches Price: ¥3,850 (tax included) Summary: Untie the cute vertical ribbon to reveal three different kinds of butter sandwiches (Nekomura says she’s happy that there are so many flavors). Enjoy these carefully handcrafted, cake-like sandwiches. Matcha Bean Paste Sandwich Matcha butter cream made with plenty of high-quality matcha from Kyoto’s Ippodo Teahouse is topped with squeezed matcha milk jam, bean paste from Toraya An Stand, chewy gyuhi rice cake, and lemon confit made with tree-ripened lemons from Kishuhara Farm, creating a sparkling cake. Hojicha Raisin Sandwich (NO) RAISIN SANDWICH’s signature raisin sandwich meets hojicha from Kyoto’s Ippodo Tea Shop. The contrast between the roasted green tea milk jam, the fragrant brown of the hojicha sable, and the juicy raisins creates a dazzling finish. Berry Berry Cherry Sandwich A Nekomura-style sandwich filled with sour cherries, cranberries, and cherry jam, this berry-filled sandwich is a delight. The fragrant sable crust is complemented by the sweet and sour cream and juicy fruit, filling your mouth. Pop-up sales and sales channels Event title: 80th Anniversary Event “Magazine House Expo” “From Ginza to the World” Sale Date: Friday, October 10th – Saturday, October 25th, 2025 *Closed on Wednesday, October 15th Venue: Ginza Sony Park (Magazine House Store, B1F, 5-3-1 Ginza, Chuo-ku, Tokyo) Admission: Free (some events require a fee) Business Hours: Weekdays 12:00-20:00 (last entrance 19:30) Saturdays, Sundays, and holidays 11:00-19:00 (last entrance 18:30) *Opening hours on Friday, October 10th are 4:00 PM to 7:00 PM. Closed on Wednesday, October 15th. *Opening hours are subject to change. *Products are limited in quantity and will be sold out while supplies last. Official website Online Sales and Sales Channels Sale Dates and Times: Sunday, October 26th, 2025, Tuesday, October 28th, Sunday, November 2nd, and Tuesday, November 4th, 2025, 10:00 AM – / Tuesday 6:00 PM – Sales channel: Sold at the No Raisin Sandwich official online shop. Official Online Shop About Magazine House Founded in 1945, 2025 marks the 80th anniversary of its founding. The company publishes and operates a wide range of media, including magazines, books, manga, mook magazines, and websites, including “anan,” “POPEYE,” “BRUTUS,” “Casa BRUTUS,” and “Hanako.” URL: https://magazineworld.jp/ Hoshi Yoriko Profile Born in 1974. Lives in the Kansai region. Since July 2003, he has been serializing “Today’s Nekomura-san” online in one panel per day. In July 2005, he published his first book, “Today’s Nekomura-san 1,” which captivated people of all ages and genders across Japan. In 2015, he won the Tezuka Osamu Cultural Prize Manga Grand Prize for “Aizawa Riku.” In 2020, “Today’s Nekomura-san” was made into a TV drama starring Matsushige Yutaka. He is also currently serializing “Casa no Nekomura-san” in “Casa Brutus.” In addition to the “Today’s Nekomura-san” and “Casa no Nekomura-san” series, his works include “Me and Pork,” “Mountains and Soba,” “Aizawa Riku,” and “B&D.” His latest book is “Chasing a Love Story.” About (NO) RAISIN SANDWICH (NO) RAISIN SANDWICH is a Western-style confectionery brand inspired by food essayist Sakiko Hirano’s desire to try a raisin sandwich, even though she hates raisins. The brand’s concept is “raisin and other
sandwiches.” Launched in 2018, the brand has proven popular, selling out in minutes whenever it makes an irregular online sale. In 2021, the brand established a workshop and opened an official online shop. A physical store is also scheduled to open in Gransta Tokyo in March 2025. They offer a wide variety of sandwiches, including the classic raisin sandwich, as well as seasonal fruit and nut butter sandwiches and cookie sandwiches. Official online shop:
https://noraisinsandwich.com/ Official Instagram:
https://www.instagram.com/noraisinsandwich/ Official X:
https://twitter.com/noraisinsand ◯ Sakiko Hirano Profile Food essayist and food director / President of NRS Co., Ltd. She has been keeping a food diary since elementary school, and while in college, her blog chronicling her daily eating habits became a hit, leading to her writing career. In addition to having numerous serials in magazines and literary journals, she is also a personality on the radio/podcast program “Aji na Fushon” (J-WAVE), a regular on NHK’s “Kimi to Tabetai” (I Want to Eat with You), and is the representative of the
confectionery brand “(NO) RAISIN SANDWICH,” and is involved in a wide range of food-related activities. Her books include “Al Dente from Birth” (Heibonsha), “Aji na Shop Complete Edition” (Magazine House), and “Shortcake Starts from the Back” (Shinchosha).