With 44,000 likes on social media, creator Michiru’s new work will be released on October 6th (Mid-Autumn Festival)!

44,000 likes on social media! Creator Michiru’s new work will be released on October 6th (Mid-Autumn Festival)! ​
Partners Co., Ltd. Press release: October 6, 2025 To Members of the Press 44,000 likes on social media! Creator Michiru’s new work will be released on October 6th (Mid-Autumn Festival)! King’s Idea Now on Sale at Hobonichi’s “Fictional Reality General Store” “King’s Idea,” a general merchandise brand operated by Partners Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Teppei Morita), has commercialized a “Rabbit Pounding Mochi Tote Bag,” an idea by popular creator Michiru that became a hot topic on social media, into a usable product. The product will be available on Monday, October 6, 2025, during the harvest moon festival. This product will be sold at the “King’s Idea Online Store” as well as the Hobonichi Store’s “Fictional But Real General Store.”
https://prcdn.freetls.fastly.net/release_image/25856/44/25856-44-ffedbd11eefa5d67d5942b4722250b9f-1280×1280.jpg

“The handle is shaped like rice cake” The bag’s greatest feature is the handle, which is designed to resemble freshly pounded rice cakes, in keeping with the design of rabbits pounding rice cakes. The plump white handle looks like rice cakes rising from a mortar, giving the entire bag a “mochi pounding scene” look. Hit design from social media becomes a product In February 2025, Michiru posted a photo of the original bag on X (formerly Twitter), garnering 1.17 million impressions and over 44,000 likes, eliciting a huge response with comments like “It’s cute!” and “I want it!” In response to this feedback, King’s Idea and Hobonichi have teamed up to commercialize the bag. It has been created as a bag that combines playfulness and practicality, perfect for the moon-viewing season. Michiru:
https://twitter.com/mitiruxxx
https://prcdn.freetls.fastly.net/release_image/25856/44/25856-44-e557ad66974c4af00e375c5fdca20223-578×514.png 【Product Overview】 Product Name: Rabbit Pounding Mochi Tote Bag Sale Price: ¥3,200 (¥3,520 including tax) Size: Approx. 340mm wide x 220mm high x 120mm deep Material: Cotton, polyester Country of Origin: China Release Date: Monday, October 6, 2025 Product Details:
https://www.kingsidea.jp/items/120511950 【Partners Co., Ltd.】 Let’s co-create excitement. We are a group of manufacturing professionals who turn ideas into reality. We will continue to create excitement through co-creation with companies, customers, and creators. 【Why Partners Revived King’s Idea】 We at Partners are a company with the systems to turn a wide variety of ideas and plans into products and mass-produce them so that people all over the world can get their hands on them. Reviving and operating “King’s Idea” in the Reiwa era. This is because we want to spread not only the manufacturing knowledge we’ve cultivated over the years, but also the greatness of the creators who plan and manufacture our products. Our desire to further enhance the value of manufacturing has led to this new challenge. King’s Idea https://www.kingsidea.jp Partners Co., Ltd.
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