The October issue of “Monthly Gifuto PREMIUM” is now on sale! Includes the Premium Incentive Show Buyer’s Guide, Gift Show September Report, and more.

The October issue of “Monthly Gifuto PREMIUM” is now on sale! Premium Incentive Show Buyer’s Guide, Gift Show September Report, etc. ​
Business Guide Co., Ltd. Press release: October 6, 2025 To Members of the Press The October issue of “Monthly Gifuto PREMIUM” is now on sale! Premium Incentive Show Buyer’s Guide, Gift Show September Report, etc. In conjunction with the PI Show, held from October 8th to 10th, this issue features must-read content for those involved in retail and distribution, including the lead article “Sales Promotion Innovation,” which analyzes the sales promotion, sales, and service that will help brick-and-mortar stores survive, as well as reports on exhibitors, visitors, and the Tokyo Gift Show in September. Business Guide Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Nobuyuki Haga), which organizes the Tokyo International Gift Show (※1) and other events, released the October 2025 issue of “Monthly Gifuto PREMIUM,” a specialized magazine on the gift business, retail, and distribution, on Wednesday, October 1st. This issue is a combined buyer’s guide for the 72nd International Premium Incentive Show (PI Show), a specialized trade fair for sales promotion, corporate gifts, and marketing, held from Wednesday, October 8th to Friday, October 10th. This issue is packed with immediately useful sales promotion information, including the lead feature “Innovation in Sales Promotion,” which is related to the theme of the PI Show, as well as information on new and notable exhibitors at PI Show, venue maps and event information, and a complete exhibitor list. This magazine will also be available for purchase at the PI Show. Please take a look. ※1: Japan’s largest international trade fair for personal gifts and household goods (※2) *2: Based on in-house research (survey conducted in September 2025). Results from the previous event (held September 3-5, 2025): 2,978 exhibitors, 219,261 visitors.
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Main Features of the October Issue Front Feature: Innovation in Sales Promotion / Buyer’s Guide for the 72nd International Premium Incentive Show Autumn 2025 We analyzed the state of sales promotion in the digital and social media era and how brick-and-mortar stores can survive through interviews with experts who serve as judges and seminar speakers at the PI Show. This book is packed with information that’s immediately useful in the field, including “New Strategies for Utilizing Brick-and-mortar Stores as Media” by Setsuko Kiuchi of Kiuchi Visual Associates, Inc., “Point-of-purchase (POP) Techniques for Turning Shopping into ‘The Ultimate Entertainment'” by Takeshi Taguchi of Popal Co., Ltd., and “Principles for a ‘Selling Mindset’ Derived from On-Site and Customer Contact Points” by Maiko Toyooka of Toyooka Co., Ltd. The PI Show Buyer’s Guide includes a complete list of highlights and events, introductions to notable exhibitors including sustainable novelty exhibitors, information on winners of the 11th Retail Promotion Awards, a list of all exhibitors, and a venue map. It’s a must-have guide for your visit.
https://prcdn.freetls.fastly.net/release_image/33104/273/33104-273-e51414a1925c26612af6d54b8912119a-3308×2205.jpg 100th Tokyo International Gift Show Autumn 2025 Preliminary Report Detailed report on the 100th Tokyo International Gift Show Autumn 2025, held from September 3rd to 5th, and the concurrent exhibitions. In addition to featuring featured exhibitors, contest winners and products, and feedback from buyers participating in business matching, the site also provides detailed coverage of the concurrent exhibition, “The 38th Gourmet Show Autumn 2025.”
https://prcdn.freetls.fastly.net/release_image/33104/273/33104-273-ba6e7ea042519ff04694058d24f588a9-3308×2205.jpg Other Including a series on ethical gifts, articles on osechi (New Year’s dishes) for 2026, an analysis of Yamato’s “Menu Gift” and an interview with President Yutaka Kawashima, and Workman’s latest strategy, “WORKMAN EXPO” It is packed with industry-focused
information, including a report on “Fall/Winter 2025” and a special feature on gifts that promote peace. Media information Monthly Gifuto PREMIUM October 2025 Issue Release Date: Wednesday, October 1, 2025 *Digital Edition: Friday, October 10, 2025 Price: ¥1,100 (base price ¥1,000) Sales channels: media sites, major bookstores, Fujisan Magazine Service, Amazon Kindle, etc. For more information, please visit the official Gifuto Premium Monthly website.
https://www.giftbook.co.jp/premium/ Application for subscription Order now using the form below.
https://www.giftbook.jp/form/purchase/index.htm → Select “See ” and apply. Also available at the PI Show venue from Wednesday, October 8th to Friday, October 10th! Sales location: Sunshine City Cultural Center Building, 3rd floor, Book Sales Corner (near the rest area) Advertisements Now Open We will propose the best plan for your business. Please feel free to contact us. Contact: Business Guide Publishing Co., Ltd. Advertising Sales Department TEL: 03-3843-9854 Major Features in the Next Issue and Beyond ・November 2025 Issue (Scheduled to be released on Tuesday, November 4, 2025) 70th Anniversary Special Feature: Tree of Life’s Goal of Wellness & Well-being, Product Feature “Excellent Products from the Business Guide Company Trade Show,” Gift Wholesaler’s Year-End Gift Project ・December 2025 issue (scheduled for release on Monday, December 1, 2025) Regional report “Northern Tohoku Edition,” special feature on Apide, etc. Subscribers Subscribers include those involved in the broad gift market and distribution. – Major gift wholesaler/gift shop owners, executives, and sales representatives – Department store/mass retailer/specialty store managers, buyers, and merchandising staff – Leading manufacturer owners, developers, and sales representatives ・Sales promotion, marketing, and advertising staff ・Construction, architecture, real estate, and renovation industries ・Embassies, government agencies, and public organizations Our new book, “How Successful Companies Utilize Gift Shows: Strategies and Practices to Maximize the Effectiveness of Exhibiting,” is now on sale! To coincide with the opening of the 100th Gift Show on September 3rd, “How Successful Companies Utilize Gift Shows: Strategies and Practices to Maximize the Effectiveness of Exhibiting” (by Nobuyuki Haga, President and CEO of Business Guidesha, published by Toyo Keizai Inc.) was released. What do you need to do to seize opportunities at Japan’s largest B2B trade fair? What are the business negotiations and bonds that can only be formed face-to-face? Nobuyuki Haga, President and CEO of Business Guide Co., Ltd., which has been hosting gift shows for nearly 50 years, explains how successful companies have used gift shows to grow. Using case studies and know-how, he uncovers methods for developing sales channels that are particularly effective for small and medium-sized enterprises and local businesses. This is a must-read for companies considering exhibiting at the Gift Show, companies already exhibiting or attending, and anyone involved in the gift distribution industry. Please give it a read.
https://prcdn.freetls.fastly.net/release_image/33104/273/33104-273-9756596e2134b76eb8fe985729d15e31-206×300.png ＜Inquiries regarding this release＞ Business Guide Co., Ltd. Sales Promotion Department: Sugihara Gifuto Building, 2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034 TEL: 03-3843-9854